📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Fort Lauderdale, FL (hybrid)
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong focus on execution and data-driven decision making, with a bias toward action and a sense of urgency.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a data-driven mindset, and the ability to work quickly and accurately under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in SMS marketing and a proven track record of driving results through experimentation are strongly preferred.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: Salary range is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which makes it an attractive place for like-minded teammates and partners.
📊 Role Analysis
Career Level: Junior-level role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid work arrangement, with 2-3 days on-site per week
Growth Opportunities:
- Potential to take on more responsibility and advance within the Messaging team
- Opportunities to learn and develop skills in digital marketing and SMS campaign management
- Chance to work with a diverse, international team and gain exposure to different markets
ASSUMPTION: This role offers a unique opportunity to gain experience in SMS marketing and contribute to the growth of high-impact brands.
🌍 Location & Work Environment
Office Type: Vibrant downtown office in Delray Beach, Florida
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida
- The city is known for its vibrant arts scene, beaches, and downtown area
- Delray Beach offers a mix of urban and suburban living, with a variety of housing options and amenities
Work Schedule: Full-time, with a flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate SMS marketing and data analysis skills
- Final on-site or video interview with the Messaging Team Lead and other team members
Key Assessment Areas:
- SMS marketing platform experience and expertise
- Data-driven mindset and analytical skills
- Attention to detail and execution excellence
- Collaboration and communication skills
- Cultural fit and alignment with Launch Potato's values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and data analysis
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for the technical assessment or case study by brushing up on your SMS marketing and data analysis skills
- Research Launch Potato's brands and values to demonstrate your understanding of the company and its mission
ATS Keywords: SMS marketing, Attentive, Postscript, Klaviyo, CTR, conversion rate, ROI, margin, data-driven, execution, QA, collaboration, communication
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, Klaviyo
- Push notification platforms (if applicable)
- Data analysis tools: Google Analytics, Excel, or other data visualization software
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with a diverse, international team?
- Do you have a data-driven mindset and a strong attention to detail?
- Are you open to learning and adapting in a dynamic work environment?
ASSUMPTION: Launch Potato values diversity, equity, and inclusion, and is committed to creating a workplace where everyone feels valued and respected.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously, requiring strong organizational skills and time management
- Working with tight deadlines and a sense of urgency, as direct response marketing requires quick turnaround times
- Adapting to a dynamic work environment, as Launch Potato is a growing and evolving company
- Collaborating effectively with a diverse, international team, which may require flexibility and cultural sensitivity
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other Junior Marketing Associate or SMS Marketing Specialist positions, but with a focus on driving results through experimentation and a strong data-driven mindset
- Launch Potato's unique international team and diverse portfolio of brands set it apart from other companies in the advertising services industry
- This role offers opportunities for growth and development within the Messaging team and the broader organization
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on SMS marketing and data-driven experimentation makes it unique within the industry.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion rates for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to evaluate the performance of different messaging strategies and offers
- Analyzing campaign data to identify trends and opportunities for improvement, and presenting findings to the Messaging team
ASSUMPTION: These projects are designed to help the Junior Marketing Associate, SMS develop their skills in SMS marketing and data analysis, while driving meaningful results for Launch Potato's brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Messaging team?
- How does Launch Potato support the professional development and growth of its employees?
- What are the most challenging aspects of working in a hybrid or remote environment, and how does Launch Potato address these challenges?
- How does Launch Potato measure the success of its SMS marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for growth and advancement within the Messaging team and the broader organization?
ASSUMPTION: These questions are designed to help the Junior Marketing Associate, SMS better understand the work environment, team dynamics, and growth opportunities at Launch Potato.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and data analysis
- Prepare for the technical assessment or case study by brushing up on your SMS marketing and data analysis skills
- Research Launch Potato's brands and values to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
