📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Tallahassee, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (with on-site work required)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team to support peers and contribute to knowledge-sharing
- Working in a fast-paced, performance-driven environment with a diverse, international team
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Manage and optimize SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a bias toward action, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Proven experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: Candidates with experience in eCommerce or performance-driven settings may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a sense of urgency required to manage time-sensitive direct response campaigns
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse, international team and high-performing, entrepreneurial culture contribute to its success in the digital media industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports to the Messaging Team Lead and collaborates with cross-functional teams
Work Arrangement: Remote with on-site work required at the headquarters in Delray Beach, FL
Growth Opportunities:
- Expanding responsibilities based on performance and company growth
- Learning and developing skills in digital marketing, messaging, and experimentation
- Potential career progression into senior marketing roles or team leadership positions
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, performance-driven company.
🌍 Location & Work Environment
Office Type: Headquartered in vibrant downtown Delray Beach, FL, with remote work options
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Tallahassee, FL, is a mid-sized college town with a cost of living lower than the national average
- Remote work allows for flexibility and the ability to live in various locations
- The company's headquarters in Delray Beach, FL, offers a vibrant, urban work environment
Work Schedule: Full-time, with a flexible schedule that may require occasional on-site work
ASSUMPTION: The remote work option provides flexibility for candidates, while the on-site requirement allows for collaboration and team-building opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate problem-solving skills and marketing knowledge
- Final interview with the hiring manager or team to discuss the role, company, and next steps
Key Assessment Areas:
- Understanding of direct response metrics and data-driven mindset
- Attention to detail and ability to manage multiple campaigns
- Creativity and ability to test, iterate, and learn from results
- Communication skills and collaboration with cross-functional teams
Application Tips:
- Highlight relevant experience in SMS marketing, digital marketing, or eCommerce
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, campaign management, A/B testing, optimization, performance marketing
ASSUMPTION: Launch Potato's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Leanplum, VWO Engage)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role may evolve based on the company's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working remotely with occasional on-site requirements?
- Do you have strong communication skills and the ability to collaborate with cross-functional teams?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit, with a performance-driven mindset and the ability to collaborate effectively.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously, requiring strong attention to detail
- Working in a fast-paced environment with tight deadlines and performance expectations
- Adapting to a remote work arrangement with occasional on-site requirements
- Navigating a diverse, international team with varying time zones and communication styles
ASSUMPTION: These challenges can be overcome with strong organizational skills, a data-driven mindset, and effective communication.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on SMS and push messaging campaigns
- Industry-specific context: Launch Potato's portfolio of brands and technologies allows for diverse marketing opportunities
- Career path comparison: This role offers opportunities for growth into senior marketing roles or team leadership positions
ASSUMPTION: This role provides unique opportunities for candidates interested in SMS marketing and performance-driven environments.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion rates
- Conducting A/B tests to evaluate the performance of different messages, offers, and flows
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the data-driven, performance-focused nature of the role and the opportunity for candidates to make a significant impact.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the company's messaging strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato support the professional growth and development of its employees?
- What are the most challenging aspects of working in a remote, international team?
- How does the company measure the success of its SMS and push messaging campaigns?
ASSUMPTION: These interview questions help candidates better understand the role, company culture, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for the interview by researching Launch Potato's company culture, values, and industry
- Follow up with the hiring manager or team within one week of the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
