📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Coconut Creek (on-site)
🔹 Job Type: On-site with potential hybrid transition
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, creativity, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance-driven environments will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse and energetic culture, along with its high-performing, entrepreneurial team, contributes to its success.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement
- Opportunities to contribute to knowledge-sharing and best practice documentation
- Potential to grow within the Messaging team or explore other roles within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: On-site at the company's headquarters in Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city located in Palm Beach County, Florida
- The city is known for its beautiful beaches, art galleries, and diverse dining scene
- Delray Beach offers a mix of urban and suburban living, with easy access to major cities like Miami and Fort Lauderdale
Work Schedule: Full-time, 40 hours per week, with the potential for a hybrid schedule based on individual performance
ASSUMPTION: The on-site work arrangement for the first 6-12 months allows for better collaboration and integration with the team, while the potential for a hybrid schedule offers flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical interview to evaluate SMS marketing platform experience and understanding of direct response metrics
- Final on-site interview with the Messaging Team Lead and other team members
Key Assessment Areas:
- Technical skills in SMS marketing platforms and direct response metrics
- Communication skills, both verbal and written
- Cultural fit and collaboration skills
- Problem-solving and analytical thinking
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Be prepared to discuss specific examples of your experience with SMS campaign execution and optimization
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven mindset, detail-oriented, creative thinker, collaboration, execution excellence, analytical thinking
ASSUMPTION: The interview process for this role is designed to assess both technical skills and cultural fit, with a focus on communication, collaboration, and problem-solving.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a strong attention to detail and a commitment to quality?
- Are you open to feedback and willing to adapt your approach based on input from others?
ASSUMPTION: Launch Potato values candidates who are a strong cultural fit, with a focus on performance, collaboration, and adaptability.
⚠️ Potential Challenges
- On-site work arrangement for the first 6-12 months may not be suitable for candidates who prefer remote or hybrid work
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role requires a strong understanding of direct response metrics and a data-driven mindset, which may be challenging for candidates without relevant experience
- The role may require working non-standard hours to ensure campaign delivery and optimization
ASSUMPTION: These potential challenges are offset by the opportunity to work in a dynamic and collaborative environment, with the potential for professional growth and development.
📈 Similar Roles Comparison
- This role is similar to other junior marketing or lifecycle marketing roles, but with a specific focus on SMS and push messaging campaigns
- Compared to other roles in the advertising services industry, this role offers a unique focus on direct response metrics and data-driven decision-making
- Career progression in this role may involve transitioning to other marketing channels or taking on more strategic responsibilities within the Messaging team
ASSUMPTION: This role offers a unique opportunity to gain experience in SMS and push messaging campaigns, with the potential for career growth and development within a dynamic and collaborative team environment.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion across SMS brands
- Developing and executing A/B tests to improve campaign performance and ROI
- Collaborating with cross-functional teams to launch new campaigns or features
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the company's current priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the typical onboarding process for new team members in this role?
- How does the Messaging team collaborate with other departments within the company?
- What are the most important qualities for success in this role, according to the Messaging Team Lead?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the Messaging team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Prepare for the interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
