📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and timely delivery of campaigns
- Collaborating with a highly collaborative team and supporting peers
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset. The hybrid work arrangement allows for flexibility while maintaining a collaborative office environment.
📋 Key Responsibilities
✅ Manage and optimize SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games
✅ Ensure flawless execution and timely delivery of campaigns, with rigorous attention to detail
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong execution skills, attention to detail, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of communication and collaboration involved.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2-3 days on-site in Delray Beach, FL)
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. The company is always looking for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry-level (Junior)
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: Hybrid (2-3 days on-site in Delray Beach, FL)
Growth Opportunities:
- Potential to take on more responsibility and advance within the Messaging team
- Opportunity to work on high-impact brands and drive measurable results
- Exposure to a diverse, international team and collaborative work environment
ASSUMPTION: This role offers growth opportunities through performance-based increases and potential career advancement within the Messaging team.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days on-site)
Office Location(s): 111 E Atlantic Ave, Delray Beach, FL 33444
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a diverse population and a thriving arts and culture scene
- The city offers a mix of urban and suburban living, with easy access to beaches, parks, and outdoor activities
- Delray Beach is conveniently located near major highways and public transportation, making it an easily accessible commute for residents
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (2-3 days on-site)
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a collaborative office environment. The office is located in a vibrant, coastal city with a diverse population and a thriving arts and culture scene.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Technical assessment or case study to evaluate problem-solving skills and campaign management abilities
- Final on-site or video interview with the Messaging Team Lead and other team members
Key Assessment Areas:
- Communication skills and ability to work collaboratively
- Technical proficiency in SMS marketing platforms and direct response metrics
- Problem-solving skills and ability to think creatively
- Attention to detail and ability to work quickly and accurately
Application Tips:
- Highlight relevant experience and achievements in digital marketing, lifecycle marketing, or SMS campaign execution
- Tailor your resume and cover letter to emphasize your understanding of direct response metrics and data-driven mindset
- Prepare examples of successful SMS campaigns or projects that demonstrate your ability to build, deploy, and optimize messages
- Follow up with a thank-you note after the interview to reiterate your interest in the role and the company
ATS Keywords: SMS marketing, direct response metrics, campaign management, data-driven mindset, execution excellence, analytical thinking, collaboration, creativity, sense of urgency
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate communication skills, technical proficiency, and cultural fit.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Google Workspace, or similar
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the Messaging team and the campaigns being managed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have a strong sense of urgency and the ability to work quickly and accurately?
- Are you open to feedback and willing to adapt your approach based on input from others?
ASSUMPTION: Launch Potato values a diverse, energetic culture and high-performing, entrepreneurial team. Candidates who are a strong cultural fit will have a performance-driven mindset, be collaborative and innovative, and be open to feedback and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working with a diverse, international team and navigating different time zones
- Adapting to a fast-paced, dynamic work environment
- Continuously learning and staying up-to-date with new tools and technologies
ASSUMPTION: This role may present challenges related to managing multiple campaigns and deadlines, working with a diverse team, and adapting to a fast-paced work environment. Successful candidates will be able to manage their time effectively, communicate clearly and collaboratively, and adapt to new situations quickly.
📈 Similar Roles Comparison
- Compared to other SMS marketing roles, this position offers the opportunity to work on high-impact brands and drive measurable results
- Industry-specific context: The advertising services industry is competitive and fast-paced, with a focus on performance and results
- Career path comparison: This role offers growth opportunities through performance-based increases and potential career advancement within the Messaging team
ASSUMPTION: This role offers unique opportunities and challenges compared to other SMS marketing roles. Candidates should consider the industry-specific context and career path comparison when evaluating this position.
📝 Sample Projects
- Developing and executing a successful SMS campaign for a new product launch
- Optimizing onboarding flows to improve user engagement and conversion rates
- Analyzing campaign performance data to identify trends and make data-driven decisions
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Actual projects may vary depending on the specific needs of the Messaging team and the campaigns being managed.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does the Messaging team collaborate and support each other in achieving campaign goals?
- What opportunities are there for growth and advancement within the Messaging team?
- How does Launch Potato support work-life balance for employees with a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These key questions are intended to help candidates better understand the role, the team, and the company. Asking thoughtful, relevant questions demonstrates engagement and interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of direct response metrics
- Prepare examples of successful SMS campaigns or projects that demonstrate your ability to build, deploy, and optimize messages
- Follow up with a thank-you note after the interview to reiterate your interest in the role and the company
- Prepare for the interview by researching Launch Potato's brands, technologies, and company culture
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
