📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Lake Worth (on-site)
🔹 Job Type: Full-time, On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with experience in eCommerce or performance marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement after the initial on-site period
- Opportunities to collaborate with and learn from a highly collaborative team
- Potential to contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role offers opportunities for growth and development within the Messaging team and the broader company.
🌍 Location & Work Environment
Office Type: On-site, with potential for hybrid
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its arts, culture, and beaches
- The company's headquarters is located in downtown Delray Beach, offering easy access to amenities and public transportation
- The area has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration and collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site interview with the Messaging Team Lead and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Technical skills in SMS marketing and data analysis
- Problem-solving and critical thinking
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and data analysis
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, execution excellence, analytical thinking, collaboration, creativity, sense of urgency
ASSUMPTION: Launch Potato's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis tools: Google Analytics, Excel, or other data analysis software
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and campaigns managed in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
- Diverse and inclusive
Work Style:
- Highly collaborative, with a focus on teamwork and communication
- Fast-paced and dynamic, with a sense of urgency
- Data-driven and results-oriented
- Adaptable and open to feedback and growth
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working on-site and collaborating with a team in person?
- Do you have a data-driven mindset and a strong attention to detail?
- Are you open to feedback and willing to learn and grow in your role?
ASSUMPTION: Launch Potato values a diverse, inclusive, and collaborative work environment, and candidates who align with these values are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and brands simultaneously, requiring strong organizational skills and time management
- Working on-site for the first 6-12 months, which may require relocation or commuting for some candidates
- Adapting to a fast-paced, dynamic work environment with a sense of urgency
- Meeting and exceeding performance metrics and KPIs, which may require long hours or working under tight deadlines
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- This role is similar to other Junior Marketing Associate or SMS Marketing Specialist positions, but may have a stronger focus on direct response metrics and data-driven decision-making
- Compared to other marketing roles, this position may require a higher level of technical proficiency in SMS marketing platforms and data analysis
- Career progression may include opportunities to take on more responsibility, manage teams, or specialize in specific areas of marketing
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on SMS marketing and data-driven decision-making sets it apart.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Conducting A/B tests to compare the performance of different messages, offers, or flows
- Analyzing campaign data to identify trends, patterns, and opportunities for optimization
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role, but may vary depending on the specific brands and campaigns managed.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and team structure?
- What opportunities are there for growth and development within the Messaging team and the broader company?
- How does Launch Potato support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role and company
- Prepare for behavioral and situational interview questions that focus on problem-solving, collaboration, and adaptability
- Follow up with the Hiring Manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
