📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Boynton Beach (on-site)
🔹 Job Type: On-site with potential hybrid after 6-12 months
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site initially, potential hybrid later
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong focus on execution and data-driven decision making, with a significant emphasis on SMS marketing platforms.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high degree of detail-oriented work, requiring strong execution and QA skills across multiple messages, offers, and flows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role and location. The actual salary may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Junior
Reporting Structure: This role reports directly to the Messaging team, working closely with team members to ensure flawless execution and optimization of campaigns
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing and campaign optimization
- Potential to transition to a hybrid work arrangement after initial on-site period
- Opportunities to contribute to knowledge-sharing and best practice documentation
ASSUMPTION: This role offers opportunities for professional growth through learning, collaboration, and contributing to the team's success.
🌍 Location & Work Environment
Office Type: On-site, with potential hybrid work arrangement after initial period
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its beaches, arts, and culture
- The office is located in downtown Delray Beach, offering easy access to amenities and public transportation
- The area has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week, with the potential for flexible hours based on performance and team needs
ASSUMPTION: The work environment is likely fast-paced and collaborative, with a strong focus on performance and execution.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview at the company's headquarters in Delray Beach, FL
- Final decision and offer
Key Assessment Areas:
- SMS marketing platform experience and proficiency
- Understanding of direct response metrics and data-driven mindset
- Detail-oriented skills and ability to execute campaigns
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
ATS Keywords: SMS marketing, direct response, CTR, conversion rate, ROI, margin, campaign optimization, execution, QA, collaboration, data-driven, performance-focused
ASSUMPTION: The interview process may include assessments of your technical skills, as well as your ability to work effectively in a collaborative team environment.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Performance analytics tools (e.g., Google Analytics)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you detail-oriented and skilled in executing campaigns?
- Can you work effectively in a collaborative team setting?
- Are you comfortable working on-site and potentially transitioning to a hybrid schedule?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple campaigns and messages simultaneously, requiring strong organizational skills
- Working on-site initially, which may require relocation or commuting for some applicants
- Potential pressure to meet performance metrics and optimize campaigns quickly
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges may be offset by the opportunity to learn, grow, and contribute to a high-performing team in a growing company.
📈 Similar Roles Comparison
- This role is similar to other Junior Marketing Associate or SMS Marketing Specialist positions, but may have a stronger focus on execution and optimization
- Industry-specific context: The role is within the advertising services industry, with a focus on direct response marketing
- Career path comparison: This role may serve as a stepping stone to more senior marketing positions or specialized roles within the company
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on SMS marketing and campaign optimization sets it apart.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to evaluate the performance of different messaging strategies and offers
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are based on the core responsibilities outlined in the job description and may vary depending on the specific needs of the company and the team.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company foster a collaborative and inclusive work environment?
- What are the potential growth opportunities for this role, and how can I position myself for success?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, enabling you to make an informed decision about your application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Prepare for behavioral and situational interview questions that assess your problem-solving and communication skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
