📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Boynton Beach (on-site)
🔹 Job Type: Full-time, Hybrid (On-site for the first 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as excellent communication skills and a data-driven mindset.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role involves a high level of detail-oriented work, requiring strong execution and QA skills across multiple messages, offers, and flows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills across multiple messages, offers, and flows
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time, with a sense of urgency required to manage time-sensitive direct response campaigns
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging team and collaborates with various departments across the company
Work Arrangement: Hybrid, with an on-site requirement for the first 6-12 months
Growth Opportunities:
- Potential to transition to a hybrid schedule based on individual performance
- Opportunities to contribute to knowledge-sharing and documentation of best practices
- Potential for career advancement within the marketing department or the company as a whole
ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on learning and experimentation.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its arts, culture, and beaches
- The company's headquarters is located in the heart of downtown Delray Beach
- The area offers a mix of urban and suburban living, with easy access to nearby cities such as West Palm Beach and Boca Raton
Work Schedule: Full-time, with a sense of urgency required to manage time-sensitive direct response campaigns
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, with the potential for more flexibility in the future.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Understanding of SMS marketing platforms and direct response metrics
- Communication skills and ability to work collaboratively
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of your work and be ready to discuss your approach to data-driven decision-making
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, margin, data-driven mindset, execution, QA, collaboration, communication, performance marketing
ASSUMPTION: Launch Potato uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Performance tracking and analytics tools
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Work Style:
- Fast-paced and entrepreneurial
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a strong data-driven mindset and a willingness to learn and adapt?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and seeks candidates who are a strong fit for their work environment and company values.
⚠️ Potential Challenges
- Managing time-sensitive direct response campaigns may require a sense of urgency and strong organizational skills
- Working on-site for the first 6-12 months may present challenges for candidates who prefer a fully remote or hybrid work arrangement
- The fast-paced, startup environment may be challenging for candidates who prefer a more structured or stable work environment
- Competition for this role may be high, given the company's success and the attractive compensation package
ASSUMPTION: These potential challenges are specific to this role and may not apply to all candidates or situations.
📈 Similar Roles Comparison
- This role is similar to other junior marketing associate positions, but with a focus on SMS and push messaging campaigns
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career paths in this field may include advancement to senior marketing roles, management positions, or specialized marketing roles
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing field.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Conducting A/B tests to compare the performance of different messaging strategies
- Analyzing campaign data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments within the company?
- What opportunities are there for professional growth and development within this role?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the work environment, and to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of your work and be ready to discuss your approach to data-driven decision-making
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
