📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Deerfield Beach (on-site)
🔹 Job Type: Full-time, Hybrid (On-site for the first 6-12 months, then potential for hybrid)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, then potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset. The initial on-site requirement allows for better integration and training, with the potential for a hybrid schedule based on individual performance.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across multiple brands, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong execution skills, attention to detail, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, having experience with push notification platforms and familiarity with A/B testing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week (Hybrid schedule potential after initial on-site period)
ASSUMPTION: The salary range is estimated based on market rates for the nearest major metro and Launch Potato’s Levels Framework. The company is performance-driven, so future increases will be based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. They are always looking for like-minded teammates and partners.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Messaging team
Work Arrangement: Hybrid (On-site for the first 6-12 months, then potential for hybrid)
Growth Opportunities:
- Potential for a hybrid work schedule based on individual performance
- Opportunities to contribute to knowledge-sharing and best practice documentation
- Possibility to work across multiple high-impact brands and drive measurable results
ASSUMPTION: This role offers growth opportunities through learning, collaboration, and driving performance improvements across managed channels.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, then potential for hybrid
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its beaches, arts, and culture
- The company's headquarters is located in the heart of downtown Delray Beach
- The area offers a mix of urban and suburban living, with easy access to nearby cities like Miami and Fort Lauderdale
Work Schedule: Full-time, 40 hours per week (Hybrid schedule potential after initial on-site period)
ASSUMPTION: The initial on-site requirement allows for better integration and training, with the potential for a hybrid schedule based on individual performance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Understanding of direct response metrics and data-driven mindset
- Execution skills and attention to detail
- Communication skills and collaboration
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
- Prepare examples of your past work or campaigns to showcase your abilities
- Research the company and its brands to demonstrate your familiarity with their products and services
ATS Keywords: SMS marketing, direct response metrics, campaign execution, data-driven mindset, execution excellence, analytical thinking, collaboration, curiosity, growth, sense of urgency
ASSUMPTION: The application process may vary, but typically involves multiple interviews to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- SMS marketing platforms (Attentive, Postscript, Klaviyo)
- Push notification platforms (if applicable)
- Performance tracking and analytics tools
- Project management and collaboration software
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and campaigns managed in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Entrepreneurial
Work Style:
- Highly collaborative team environment
- Fast-paced and dynamic work culture
- Focus on execution, data-driven decision making, and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you detail-oriented and able to work quickly without sacrificing accuracy?
- Do you have a strong understanding of direct response metrics and a data-driven mindset?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture. They are committed to having a team that represents a variety of backgrounds, perspectives, and skills.
⚠️ Potential Challenges
- Managing multiple campaigns and brands simultaneously
- Working on-site for the first 6-12 months, with a potential transition to a hybrid schedule
- Keeping up with the fast-paced and dynamic work culture
- Adapting to the company's unique international team and culture
ASSUMPTION: These challenges can be overcome through strong execution skills, attention to detail, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other junior marketing or lifecycle marketing positions, but with a specific focus on SMS and push messaging campaigns
- Unlike other marketing roles, this position requires a strong understanding of direct response metrics and experience with SMS marketing platforms
- Career progression may include opportunities to work across multiple channels and brands, driving measurable results and contributing to knowledge-sharing
ASSUMPTION: While this role shares similarities with other junior marketing positions, its focus on SMS and push messaging campaigns makes it unique.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion across SMS brands
- Conducting A/B tests to improve campaign performance and drive measurable results
- Collaborating with the Messaging team to document best practices and share knowledge
ASSUMPTION: These sample projects illustrate the types of tasks and initiatives that may be undertaken in this role, focusing on execution, data-driven decision making, and continuous improvement.
❓ Key Questions to Ask During Interview
- Can you describe the typical onboarding process for new team members?
- How does the company support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company measure success for this position, and what are the key performance indicators (KPIs)?
- What opportunities are there for collaboration and knowledge-sharing within the Messaging team and the broader organization?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the role
- Prepare examples of your past work or campaigns to showcase your abilities
- Research the company and its brands to demonstrate your familiarity with their products and services
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
