📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Wellington (on-site)
🔹 Job Type: On-site with potential hybrid after 6-12 months
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site initially, potential hybrid later
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across multiple brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL initially
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics. The on-site requirement for the first 6-12 months is to ensure a smooth onboarding process and close collaboration with the team.
📋 Key Responsibilities
✅ Manage and optimize SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games
✅ Ensure flawless execution and on-time delivery of campaigns
✅ Audit and enhance onboarding flows to improve user engagement and conversion
✅ Grow performance metrics through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting
✅ Contribute to knowledge-sharing and documentation of best practices
ASSUMPTION: This role requires a detail-oriented mindset and strong execution skills to manage multiple campaigns and flows effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution
Required Skills:
- Proven experience with SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Strong understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Data-driven mindset with a detail-oriented approach
- Creative thinker with the ability to test, iterate, and learn quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: Candidates with experience in performance-driven or eCommerce settings will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. The actual salary may vary based on individual performance and company growth.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and energetic culture values high-performing, entrepreneurial team members.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: Reports directly to the Messaging Team Lead
Work Arrangement: On-site initially, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement after 6-12 months
- Opportunities to contribute to knowledge-sharing and documentation of best practices
- Potential for career growth within the marketing team or other departments
ASSUMPTION: This role offers growth opportunities through learning, collaboration, and performance-based transitions to hybrid work arrangements.
🌍 Location & Work Environment
Office Type: Vibrant downtown office in Delray Beach, Florida
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida
- The city is known for its vibrant arts scene, beaches, and downtown area
- Delray Beach offers a mix of urban and suburban living with a diverse community
Work Schedule: Full-time (40 hours per week), with the potential for flexible hours based on performance and team needs
ASSUMPTION: The work environment at Launch Potato's headquarters in Delray Beach, FL, is collaborative, energetic, and focused on high performance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- On-site interview with the Messaging Team Lead and other team members
- Final interview with the hiring manager
Key Assessment Areas:
- Understanding of SMS marketing platforms and direct response metrics
- Communication and collaboration skills
- Problem-solving and analytical thinking
- Cultural fit with Launch Potato's energetic and high-performing team
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI, data-driven, execution, QA, collaboration, performance-focused experimentation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, cultural fit, and problem-solving abilities.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- eCommerce platforms and marketing automation tools (if applicable)
ASSUMPTION: The specific tools and technologies used may vary depending on the brands and campaigns managed in this role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Entrepreneurial
- Data-driven
Work Style:
- High-performing and energetic
- Collaborative and supportive
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a high-performing, collaborative team environment?
- Are you comfortable working on-site initially and potentially transitioning to a hybrid schedule?
- Do you have a strong understanding of direct response metrics and a data-driven mindset?
ASSUMPTION: Launch Potato values candidates who are enthusiastic, collaborative, and committed to high performance in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns and flows simultaneously
- Working on-site initially and potentially transitioning to a hybrid schedule
- Keeping up with the fast-paced and high-performing team environment
- Adapting to the specific needs and requirements of different brands and campaigns
ASSUMPTION: These challenges can be overcome through strong execution, collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other junior marketing associate positions but focuses specifically on SMS and push messaging campaigns
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career paths in this role may include growth within the marketing team or other departments, depending on individual performance and company needs
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing team and the broader organization.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Conducting A/B tests to compare the performance of different messaging strategies
- Collaborating with cross-functional teams to integrate SMS and push messaging campaigns into broader marketing strategies
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role and the opportunities for growth and development.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the Messaging team currently, and how can this role help address them?
- How does Launch Potato support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the work arrangement for this role (initially on-site, potentially hybrid) support the team's goals and objectives?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company's broader goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and enthusiasm for the role
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
