📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Lake Worth (on-site)
🔹 Job Type: On-site (Hybrid after 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site for the first 6-12 months, then hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong focus on execution and data-driven decision making, with a significant emphasis on SMS marketing platforms and direct response metrics.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a detail-oriented mindset, with a strong ability to execute and iterate on campaigns based on performance data.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, with a sense of urgency required due to the time-sensitive nature of direct response marketing
ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing and direct response metrics
- Gaining experience in managing and optimizing campaigns across multiple brands
- Potential to transition to a hybrid work arrangement after initial on-site period
ASSUMPTION: This role offers opportunities for professional growth and development, with a focus on learning and executing SMS marketing campaigns.
🌍 Location & Work Environment
Office Type: On-site at Launch Potato's headquarters in Delray Beach, FL, with the potential for a hybrid work arrangement after the initial on-site period
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in Palm Beach County, Florida
- The city is known for its beautiful beaches, arts, culture, and culinary scene
- Delray Beach offers a mix of urban and suburban living, with a variety of neighborhoods and housing options
Work Schedule: Full-time, with a sense of urgency required due to the time-sensitive nature of direct response marketing
ASSUMPTION: The initial on-site requirement allows for better collaboration, training, and integration into the team, while the potential for a hybrid work arrangement offers flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the Messaging Team
- Final interview with the Director of Messaging
Key Assessment Areas:
- SMS marketing platform experience and proficiency
- Understanding of direct response metrics and data-driven decision making
- Execution and QA skills
- Creativity and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on SMS marketing and direct response metrics
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Launch Potato's culture
- Prepare examples of successful SMS campaigns or projects you've worked on, if applicable
ATS Keywords: SMS marketing, direct response metrics, campaign management, execution, QA, data-driven, performance-focused, experimentation, iteration
ASSUMPTION: The interview process for this role may emphasize practical skills and problem-solving abilities, with a focus on assessing the candidate's fit with the team and company culture.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., VWO Engage, Leanplum)
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time, as Launch Potato continues to grow and adapt its tech stack.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Data-driven
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Focused on execution and results
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your team members?
- Do you have a strong attention to detail and a bias toward action?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Launch Potato's success is driven by its diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple campaigns and brands simultaneously
- Keeping up with the fast-paced and dynamic work environment
- Adapting to new tools and technologies as the company grows and evolves
- Working on-site for the initial 6-12 month period
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- This role is focused on SMS marketing, while related roles may focus on other channels such as email or social media
- This role requires a strong understanding of direct response metrics, while related roles may focus more on brand awareness or customer engagement
- This role offers opportunities for professional growth and development in SMS marketing and campaign management
ASSUMPTION: While this role shares similarities with other marketing roles, its focus on SMS marketing and direct response metrics sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion
- Creating and executing A/B tests to improve campaign performance
- Analyzing campaign data to identify trends and insights, and using those insights to inform future campaigns
ASSUMPTION: These sample projects demonstrate the data-driven and performance-focused nature of this role, with a strong emphasis on execution and iteration.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the broader marketing strategy for Launch Potato's brands?
- What opportunities are there for professional growth and development in this role?
- How does the Messaging Team collaborate and support each other in achieving our goals?
- What is the company's approach to work-life balance, particularly for this role?
ASSUMPTION: These questions are designed to help you better understand the day-to-day responsibilities, team dynamics, and growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and direct response metrics
- Prepare examples of successful SMS campaigns or projects you've worked on, if applicable
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
