📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Deerfield Beach (on-site)
🔹 Job Type: Full-time, On-site with potential hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with potential transition to hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at Launch Potato's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as the ability to work effectively in an on-site environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: The role requires strong attention to detail, a data-driven mindset, and the ability to work quickly and accurately under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with eCommerce platforms and marketing automation tools
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week, with a sense of urgency required to meet tight deadlines
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging Team and works collaboratively with other teams within Launch Potato
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing, direct response metrics, and campaign optimization
- Gaining experience working in a fast-paced, collaborative team environment
- Potential for career progression within the Messaging team or other departments at Launch Potato
ASSUMPTION: As this role is on-site for the first 6-12 months, there may be opportunities for professional development and networking within the company.
🌍 Location & Work Environment
Office Type: On-site at Launch Potato's headquarters in Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida with a mix of urban and suburban environments
- The area offers a variety of cultural attractions, restaurants, and outdoor activities
- Delray Beach is easily accessible by major highways and is approximately 45 minutes north of Miami and 20 minutes south of Palm Beach
Work Schedule: Full-time, 40 hours per week, with a sense of urgency required to meet tight deadlines
ASSUMPTION: The on-site requirement for the first 6-12 months may allow for better integration into the team and company culture, as well as easier access to resources and mentorship opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the Messaging team and other stakeholders
- Final decision and offer
Key Assessment Areas:
- SMS marketing and campaign management skills
- Understanding of direct response metrics and data-driven mindset
- Communication and collaboration skills
- Problem-solving and analytical thinking
Application Tips:
- Highlight relevant experience and achievements in SMS marketing and campaign management
- Demonstrate a strong understanding of direct response metrics and data-driven decision-making
- Showcase strong communication and collaboration skills through examples from previous roles or projects
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
ATS Keywords: SMS marketing, campaign management, direct response metrics, data-driven, collaboration, execution excellence, analytical thinking, curiosity, growth, sense of urgency
ASSUMPTION: As this role is on-site for the first 6-12 months, applicants should be prepared to relocate or commute to Delray Beach, FL, if not already local to the area.
🛠️ Tools & Technologies
- SMS marketing platforms (e.g., Attentive, Postscript, Klaviyo)
- Push notification platforms (e.g., Urban Airship, VWO Engage)
- eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brands and platforms managed by the Messaging team.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with tight deadlines and making data-driven decisions?
- Do you enjoy learning and adapting to new tools and technologies?
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining a high level of accuracy in a fast-paced environment
- Adapting to new tools and technologies as needed
- Working on-site for the first 6-12 months, which may require relocation or commuting for some applicants
- Managing multiple campaigns and brands simultaneously, requiring strong organizational skills and attention to detail
ASSUMPTION: These potential challenges may also present opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is focused on SMS marketing and campaign management, whereas similar roles may have a broader focus on digital marketing or customer acquisition
- As an entry-level to mid-level role, this position offers opportunities for growth and development within the Messaging team or other departments at Launch Potato
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and data-driven decision-making
ASSUMPTION: Applicants should research similar roles and companies to better understand the market demand and competition for SMS marketing and campaign management skills.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Analyzing push notification campaign performance and identifying opportunities for improvement across SmarterAuto
- Collaborating with the Messaging team to develop and implement A/B tests for SMS campaigns across Prizes & Games
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of all projects or campaigns managed by the Messaging team.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does the Messaging team collaborate with other departments at Launch Potato, such as Product or Engineering?
- What opportunities are there for professional development and growth within the Messaging team or other departments at Launch Potato?
- How does Launch Potato support work-life balance for its employees, particularly for on-site roles?
- Can you provide examples of successful SMS campaigns or projects that the Messaging team has worked on in the past?
ASSUMPTION: These key questions are intended to help applicants better understand the role, the team, and the company culture, as well as assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in SMS marketing and campaign management
- Prepare for your interview by researching Launch Potato's brands, technologies, and company culture
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
- If selected for an on-site interview, be prepared to discuss your approach to managing and optimizing SMS campaigns, as well as your understanding of direct response metrics and data-driven decision-making
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
