📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Coral Springs (on-site)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Familiarity with A/B testing and audience behavior analysis
ASSUMPTION: Candidates with experience in SMS marketing platforms and a proven ability to build, deploy, and optimize SMS campaigns will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time, 40 hours per week. On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
ASSUMPTION: Salary and benefits are subject to change based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Launch Potato connects advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
Company Size: 51-200 employees. This size allows for a unique international team across over a dozen countries and a diverse, energetic culture.
Founded: 2014. Launch Potato is headquartered in vibrant downtown Delray Beach, Florida.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato helps customers discover new products and services that make their lives better
- The company is always looking for like-minded teammates and partners
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from its diverse, energetic culture and high-performing, entrepreneurial team.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the Messaging Team Lead.
Work Arrangement: Hybrid, with on-site work required for the first 6-12 months. After this period, the role may transition to a hybrid schedule based on individual performance.
Growth Opportunities:
- Potential to transition to a hybrid schedule after the initial on-site period
- Opportunities to contribute to knowledge-sharing and documentation of best practices across the Messaging team
- Possibility to take on more responsibilities and advance within the company as skills and experience develop
ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, performance-driven environment and gain valuable experience in SMS marketing.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city located in Palm Beach County, Florida
- The city is known for its beautiful beaches, arts, culture, and diverse dining scene
- Delray Beach offers a high quality of life with a mix of urban and suburban living
Work Schedule: Full-time, 40 hours per week. On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance.
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better collaboration and integration with the team, while the potential for a hybrid schedule offers flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Experience with SMS marketing platforms
- Understanding of direct response metrics
- Communication skills
- Problem-solving abilities
- Cultural fit
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that assess your problem-solving abilities and cultural fit
ATS Keywords: SMS marketing, direct response metrics, campaign management, QA, data-driven mindset, collaboration, communication, execution excellence, analytical thinking, curiosity, growth, sense of urgency
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's familiarity with them.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with a team and contributing to knowledge-sharing?
- Do you have a strong sense of urgency and the ability to work quickly without sacrificing accuracy?
ASSUMPTION: Candidates who are a strong cultural fit will have a strong sense of urgency, be comfortable working collaboratively, and thrive in a fast-paced, performance-driven environment.
⚠️ Potential Challenges
- Working on-site for the first 6-12 months may require relocation or commuting for some candidates
- The role requires a strong understanding of direct response metrics and a data-driven mindset
- The fast-paced nature of the role may be challenging for candidates who prefer a slower work environment
- The role may require working with tight deadlines and managing multiple campaigns simultaneously
ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Junior Marketing Associate or SMS Marketing Specialist positions, but may have a stronger focus on campaign management and optimization
- Launch Potato's unique international team and diverse, energetic culture set it apart from other companies in the industry
- This role offers opportunities for growth and development within the company, as well as the potential to transition to a hybrid schedule after the initial on-site period
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and benefits to make an informed decision about their application.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion rates
- Conducting A/B testing to determine the most effective messaging and offers for SMS campaigns
- Analyzing campaign performance data to identify trends and make data-driven decisions
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing and optimizing SMS campaigns?
- How does the Messaging team collaborate and communicate with other departments within the company?
- What opportunities are there for growth and development within the Messaging team and the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the work environment?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, as well as assess their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that assess your problem-solving abilities and cultural fit
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
