📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Delray Beach, FL (on-site)
🔹 Job Type: Hybrid (On-site for the first 6-12 months, then potential for hybrid)
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, then potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Ensuring flawless execution and on-time delivery of campaigns
- Collaborating with a highly collaborative team and supporting peers
ASSUMPTION: This role requires a strong focus on execution, data analysis, and collaboration to drive results in a fast-paced environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a data-driven mindset, and the ability to work quickly and accurately under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: Candidates with a proven track record in SMS marketing and a strong understanding of direct response metrics are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with a sense of urgency to meet tight deadlines
ASSUMPTION: The salary range is based on market rates for the nearest major metro and Launch Potato’s Levels Framework, which considers company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success in the advertising services industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: Reports directly to the Messaging Team Lead
Work Arrangement: Hybrid (On-site for the first 6-12 months, then potential for hybrid)
Growth Opportunities:
- Learning and developing skills in SMS marketing and direct response metrics
- Potential to transition to a hybrid work arrangement based on individual performance
- Opportunities to contribute to knowledge-sharing and best practice documentation
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team at Launch Potato.
🌍 Location & Work Environment
Office Type: Vibrant downtown office in Delray Beach, Florida
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a coastal city in Palm Beach County, Florida
- The city is known for its vibrant arts scene, beaches, and downtown area
- Launch Potato's office is located in the heart of downtown Delray Beach
Work Schedule: Full-time (40 hours per week), with a sense of urgency to meet tight deadlines
ASSUMPTION: The on-site work arrangement for the first 6-12 months allows for better collaboration and integration with the team, while the potential for a hybrid work arrangement offers flexibility for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Messaging Team Lead and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Experience with SMS marketing platforms
- Understanding of direct response metrics
- Attention to detail and execution skills
- Creative thinking and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your skills and enthusiasm for the role
- Prepare examples of your work and be ready to discuss your approach to campaign optimization
ATS Keywords: SMS marketing, direct response metrics, campaign optimization, execution, QA, A/B testing
ASSUMPTION: The interview process at Launch Potato is designed to assess candidates' skills and cultural fit for the role and the company.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Google Workspace, or similar
ASSUMPTION: The required tools and technologies for this role are industry-standard and may vary based on the specific needs of the team and the company.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and supportive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively and supporting your peers?
- Do you have a strong attention to detail and a data-driven mindset?
ASSUMPTION: Launch Potato values a performance-driven, collaborative, and innovative work culture that prioritizes customer focus and results.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining a high level of accuracy under pressure
- Adapting to a fast-paced, startup environment with a diverse, international team
- Working on-site for the first 6-12 months, with a potential transition to a hybrid work arrangement
- Continuously learning and staying up-to-date with the latest trends in SMS marketing and direct response metrics
ASSUMPTION: These potential challenges require strong time management, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role focuses specifically on SMS and push messaging campaigns, unlike broader marketing roles
- Launch Potato's unique international team and diverse, energetic culture set it apart from other advertising services companies
- As a junior marketing role, this position offers opportunities for growth and development within the marketing team
ASSUMPTION: This role offers a unique focus on SMS marketing and the opportunity to work in a fast-paced, innovative environment with a diverse, international team.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion for SMS brands
- Conducting A/B tests to identify the most effective messaging and offers for push notification campaigns
- Analyzing campaign performance data to identify trends and make data-driven optimizations
ASSUMPTION: These sample projects illustrate the data-driven, performance-focused nature of the role and the opportunity to make a significant impact on campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Launch Potato support the professional growth and development of its employees?
- What is the company culture like, and how does it contribute to the success of the team and the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato approach work-life balance, and what resources are available to support employees?
ASSUMPTION: These key questions help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work and be ready to discuss your approach to campaign optimization
- Follow up with the Hiring Manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
