📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: West Palm Beach, FL (hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (1-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of SMS marketing platforms and direct response metrics, as well as the ability to work well in a team environment.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: The role involves a high degree of detail-oriented work, requiring strong execution and QA skills across multiple messages, offers, and flows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin; data-driven mindset
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience working in a hybrid or on-site environment
- Familiarity with A/B testing and audience behavior analysis
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly (based on provided information)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with a flexible hybrid work arrangement
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees (according to LinkedIn)
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, they connect advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Messaging team and works collaboratively with other teams within the company
Work Arrangement: Hybrid work arrangement, with a requirement to work on-site at the company's headquarters in Delray Beach, FL
Growth Opportunities:
- Potential to take on more responsibility and advance within the Messaging team
- Opportunities to learn and grow within the broader digital marketing industry
- Possibility to work on high-impact brands and make a significant impact on the company's success
ASSUMPTION: Given the company's focus on performance and growth, there may be opportunities for career advancement based on individual and company performance.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a requirement to work on-site at the company's headquarters in Delray Beach, FL
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant, coastal city in South Florida, known for its arts, culture, and beaches
- The city offers a mix of urban and suburban living, with a variety of housing options and amenities
- Delray Beach is conveniently located near major highways and public transportation, making it easily accessible from other parts of South Florida
Work Schedule: Full-time (40 hours per week), with a flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement may allow for a better work-life balance, while still providing the opportunity to collaborate and build relationships with team members in person.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site interview at the company's headquarters in Delray Beach, FL
- Final decision and offer
Key Assessment Areas:
- SMS marketing platform experience and knowledge
- Understanding of direct response metrics and data-driven mindset
- Detail-oriented skills and ability to work well in a team environment
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and skills in your resume, particularly in SMS marketing and direct response metrics
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
- Prepare examples of your work and be ready to discuss your approach to SMS campaign management and optimization
ATS Keywords: SMS marketing, direct response metrics, CTR, conversion rate, ROI/margin, data-driven mindset, execution excellence, analytical thinking, collaboration, communication
ASSUMPTION: The interview process may include assessments of your technical skills, as well as your cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Analytics tools: Google Analytics, Mixpanel, or similar
- Project management tools: Asana, Trello, or similar
- Communication tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The specific tools and technologies used may vary depending on the company's needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Highly collaborative, with a focus on teamwork and communication
- Data-driven, with a focus on performance and results
- Fast-paced, with a sense of urgency and a bias toward action
Self-Assessment Questions:
- Do you have experience working in a performance-driven environment, and are you comfortable with a fast-paced work style?
- Are you a strong communicator, with the ability to work well in a team environment?
- Do you have a data-driven mindset, and are you comfortable using data to inform your decisions?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Working in a fast-paced, performance-driven environment may require strong time management and prioritization skills
- The role may involve working with multiple messages, offers, and flows, requiring strong attention to detail and execution excellence
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
- The role may require working with tight deadlines and managing multiple campaigns simultaneously
ASSUMPTION: The potential challenges associated with this role may be mitigated by strong communication, time management, and organizational skills.
📈 Similar Roles Comparison
- This role is similar to other junior marketing associate positions, but with a specific focus on SMS and push messaging campaigns
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career progression may involve moving into more senior marketing roles or specializing in a specific aspect of digital marketing
ASSUMPTION: The specific career path for this role may depend on the individual's skills, interests, and the company's needs.
📝 Sample Projects
- Managing and optimizing an SMS campaign for a high-impact brand, with a focus on improving CTR and conversion rates
- Conducting A/B testing to optimize onboarding flows and improve user engagement and conversion
- Analyzing campaign performance data to identify trends and opportunities for optimization
ASSUMPTION: The specific projects assigned may vary depending on the company's needs and the individual's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in a hybrid work environment?
- How does the company measure the success of its SMS and push messaging campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process can help demonstrate your interest in the role and your fit with the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/launch2/jobs/5583941004
- Tailor your resume to highlight your relevant experience and skills, particularly in SMS marketing and direct response metrics
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's culture
- Prepare examples of your work and be ready to discuss your approach to SMS campaign management and optimization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
