📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Boca Raton (on-site)
🔹 Job Type: Full-time, Hybrid (On-site for the first 6-12 months)
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team and supporting peers
- Working on-site at the company's headquarters in Delray Beach, FL
ASSUMPTION: This role requires a strong understanding of direct response metrics and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires strong attention to detail, a sense of urgency, and the ability to work quickly without sacrificing accuracy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and audience segmentation
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week), with flexible hours based on performance
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Messaging team and works collaboratively with other teams within the company
Work Arrangement: Hybrid, with on-site requirements for the first 6-12 months and the potential for a hybrid schedule based on individual performance
Growth Opportunities:
- Learning and developing skills in SMS marketing, push notifications, and other digital marketing channels
- Contributing to knowledge-sharing and documentation of best practices across the Messaging team
- Potential for career advancement within the Marketing department or other departments within the company
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city located in Palm Beach County, Florida
- The city offers a mix of urban and suburban living, with a variety of cultural attractions, restaurants, and outdoor activities
- The office is located in downtown Delray Beach, within walking distance of many amenities
Work Schedule: Full-time (40 hours per week), with flexible hours based on performance
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, while the potential for a hybrid schedule based on individual performance offers flexibility for employees who demonstrate strong performance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the Messaging team
- Final interview with the Marketing director or another senior team member
Key Assessment Areas:
- Understanding of SMS marketing and direct response metrics
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in digital marketing, lifecycle marketing, or SMS campaign execution
- Demonstrate a strong understanding of direct response metrics and a data-driven mindset
- Showcase strong verbal and written communication skills through a well-crafted resume and cover letter
- Prepare for behavioral and situational interview questions that assess problem-solving, communication, and collaboration skills
ATS Keywords: SMS marketing, direct response metrics, data-driven mindset, execution excellence, analytical thinking, collaboration, creativity, sense of urgency
ASSUMPTION: The interview process may include assessments of technical skills, such as platform-specific knowledge or data analysis, as well as behavioral and cultural fit assessments.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the individual needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with a team and supporting peers?
- Do you have a strong understanding of direct response metrics and a data-driven mindset?
- Are you adaptable and open to feedback, with a willingness to learn and grow in your role?
ASSUMPTION: Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team, which may contribute to a fast-paced and dynamic work environment.
⚠️ Potential Challenges
- On-site requirement for the first 6-12 months may pose challenges for candidates who prefer remote work or have personal commitments that make on-site work difficult
- The fast-paced and performance-driven nature of the role may be challenging for candidates who prefer a slower-paced work environment
- Working with multiple brands and platforms may require strong organizational skills and the ability to manage multiple projects simultaneously
- The role may require occasional work outside of regular business hours to ensure campaign delivery and performance
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and development within a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other junior marketing associate roles, but with a specific focus on SMS marketing and push notifications
- Compared to other marketing roles, this position requires a strong understanding of direct response metrics and a data-driven mindset
- Career progression may include opportunities to specialize in SMS marketing or expand into other digital marketing channels
ASSUMPTION: While this role shares similarities with other junior marketing associate roles, its focus on SMS marketing and push notifications sets it apart and offers unique opportunities for growth and development.
📝 Sample Projects
- Optimizing SMS onboarding flows to improve user engagement and conversion for BlissXO
- Analyzing push notification campaign performance and identifying opportunities for improvement for SmarterAuto
- Collaborating with the Messaging team to develop and implement A/B tests to improve SMS campaign performance for Prizes & Games
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on the company's needs and the individual's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the onboarding process and how I can contribute to enhancing it for SMS brands?
- How does the Messaging team collaborate with other teams within the company, and what opportunities are there for cross-functional collaboration?
- What are the key performance indicators (KPIs) for this role, and how will my performance be measured and evaluated?
- How does Launch Potato support the professional growth and development of its employees, particularly in the Marketing department?
- What are the potential challenges of working on-site for the first 6-12 months, and how can I best prepare for them?
ASSUMPTION: These questions are designed to assess the role's responsibilities, work environment, and opportunities for growth and development, as well as to demonstrate the candidate's interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant experience in digital marketing, lifecycle marketing, or SMS campaign execution
- Write a cover letter that demonstrates your understanding of the role's responsibilities and your fit for the position
- Prepare for the interview process by researching Launch Potato's brands, technologies, and company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
