📌 Core Information
🔹 Job Title: Junior Marketing Associate, SMS
🔹 Company: Launch Potato
🔹 Location: Wellington (on-site)
🔹 Job Type: On-site for the first 6–12 months, with the potential to transition to a hybrid schedule based on individual performance
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site with potential for hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing SMS and push messaging campaigns across high-impact brands
- Driving measurable results through performance-focused experimentation
- Collaborating with a highly collaborative team
- Working in a fast-paced, performance-driven environment
ASSUMPTION: This role requires a strong focus on execution and data-driven decision making, with a significant emphasis on SMS marketing platforms and direct response metrics.
📋 Key Responsibilities
✅ Own end-to-end execution of SMS and push messaging campaigns across BlissXO, SmarterAuto, and Prizes & Games, ensuring flawless QA and on-time delivery
✅ Audit and enhance onboarding flows to improve user engagement and conversion across SMS brands
✅ Grow performance metrics across all managed channels through data-backed experimentation and iteration
✅ Deliver clear, actionable performance reporting for campaigns and flows, including CTR, revenue, unsubscribe rate, and margin
✅ Contribute to knowledge-sharing and documentation of best practices across the Messaging team
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work quickly and efficiently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 1-2 years of experience in digital marketing, lifecycle marketing, or SMS campaign execution in a performance-driven or eCommerce setting
Required Skills:
- Experience in SMS marketing platforms such as Attentive, Postscript, or Klaviyo
- Understanding of key direct response metrics: CTR, conversion rate, ROI/margin
- Detail-oriented with strong execution and QA skills
- Creative thinker with the ability to test, iterate, and learn from results quickly
- Strong verbal and written communication skills
Preferred Skills:
- Experience with push notification platforms
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's international team.
💰 Compensation & Benefits
Salary Range: $60,000 to $70,000 per year, paid semi-monthly
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time, with a sense of urgency required to meet campaign deadlines
ASSUMPTION: The salary range provided is based on market rates for the nearest major metro area and may vary based on Launch Potato’s Levels Framework. Future increases will be based on company and personal performance, not annual cost of living adjustments.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startups
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse, energetic culture and high-performing, entrepreneurial team contribute to its success and make it an attractive place to work.
📊 Role Analysis
Career Level: Junior
Reporting Structure: This role reports directly to the Messaging Team Lead
Work Arrangement: On-site for the first 6-12 months, with the potential to transition to a hybrid schedule based on individual performance
Growth Opportunities:
- Potential to transition to a hybrid work arrangement after the initial on-site period
- Opportunities to contribute to knowledge-sharing and documentation of best practices across the Messaging team
- Potential for career growth within the Marketing department or the broader organization
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: On-site with the potential for hybrid work
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Delray Beach is a vibrant city in South Florida, known for its arts, culture, and beaches
- The office is located in downtown Delray Beach, offering easy access to amenities and public transportation
- The company's international team spans over a dozen countries, fostering a diverse and global work environment
Work Schedule: Full-time, with a sense of urgency required to meet campaign deadlines
ASSUMPTION: The on-site requirement for the first 6-12 months allows for better integration into the team and company culture, with the potential for greater flexibility in the future.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site interview with the Messaging Team Lead and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Technical skills in SMS marketing platforms and direct response metrics
- Communication and collaboration skills
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience with SMS marketing platforms and direct response metrics
- Tailor your resume and cover letter to emphasize your technical skills and cultural fit
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a collaborative environment
ATS Keywords: SMS marketing, direct response metrics, campaign execution, QA, data-driven mindset, collaboration, performance-focused experimentation
ASSUMPTION: Launch Potato's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the team.
🛠️ Tools & Technologies
- SMS marketing platforms: Attentive, Postscript, or Klaviyo
- Push notification platforms (if applicable)
- Analytics tools for tracking performance metrics
- Project management tools for campaign organization and collaboration
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the needs of the project.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Diverse and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, performance-driven environment?
- Are you comfortable working collaboratively with a diverse team?
- Do you have a strong attention to detail and a data-driven mindset?
ASSUMPTION: Launch Potato values a diverse, inclusive team and culture, and seeks candidates who align with their performance-driven and collaborative work style.
⚠️ Potential Challenges
- Meeting tight campaign deadlines while maintaining a high level of accuracy
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with a diverse, international team
- Continuously learning and staying up-to-date with new SMS marketing trends and best practices
ASSUMPTION: These challenges can be overcome through strong communication, time management, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other Junior Marketing Associate or SMS Marketing Specialist positions, but with a focus on campaign execution and optimization for high-impact brands
- Industry-specific context: Launch Potato's unique portfolio of brands and technologies sets it apart from other advertising services companies
- Career path comparison: This role offers opportunities for professional growth within the Marketing department or the broader organization, with potential career paths in marketing, management, or technology
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on SMS marketing platforms and direct response metrics makes it unique within the industry.
📝 Sample Projects
- Optimizing onboarding flows to improve user engagement and conversion rates for BlissXO, SmarterAuto, and Prizes & Games
- Conducting A/B tests to evaluate the performance of different messaging strategies and offers
- Analyzing campaign performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects illustrate the data-driven, performance-focused nature of the role and the opportunity for candidates to make a significant impact on campaign performance.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Messaging team collaborate with other departments within the company?
- What opportunities are there for professional growth and development within the Marketing department or the broader organization?
- How does Launch Potato support work-life balance for its employees?
- What are the most challenging aspects of working in a fast-paced, performance-driven environment, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, while also providing valuable insights into the work environment and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with SMS marketing platforms and direct response metrics
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a collaborative environment
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
