Junior Marketing & Insights Analyst

📌 Core Information

🔹 Job Title: Junior Marketing & Insights Analyst

🔹 Company: METRO ΑΕΒΕ

🔹 Location: Athens, Attikí, Greece

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analyst, 👔 Marketing Internships & Entry-Level

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Researching consumer behavior and market trends
• Producing reports for identifying growth and strategy opportunities
• Analyzing CRM campaign performance
• Exploring methods for client acquisition and conversion optimization

ASSUMPTION: This role is crucial for supporting data-driven marketing decisions and enhancing the company's CRM strategies.

📋 Key Responsibilities

✅ Research consumer behavior and explore market trends

✅ Analyze and report on CRM campaign performance

✅ Segment customers for targeted messaging

✅ Assist in managing CRM activities and web analytics

✅ Ensure CRM data integrity and compliance with privacy regulations

ASSUMPTION: The responsibilities listed encompass both analytical and strategic components necessary for an entry-level marketing role.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Economics, Computer Science, Statistics, or a related field

Experience: Maximum 2 years of experience as an Analyst or CRM specialist; retail experience is a plus

Required Skills:

• Knowledge of CRM metrics and KPIs
• Familiarity with Google Analytics
• Advanced Microsoft Excel skills

Preferred Skills:

• Experience with Looker Studio
• Understanding of customer segmentation techniques

ASSUMPTION: The emphasis on data analytics and CRM indicates a strong focus on technical skills alongside marketing acumen.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Competitive industry-standard benefits
• Opportunities for professional development
• Inclusive work environment

Working Hours: 40 hours per week

ASSUMPTION: Standard benefits typical of a large retail company like METRO ΑΕΒΕ are expected, though specific details are not provided.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: Over 11,500 employees, indicating stable growth and potentially diverse opportunities

Founded: 1976, with a long-standing presence in the market

Company Description:

• Leading in both retail and wholesale with numerous outlets
• Innovates in the Greek market while supporting local businesses
• Promotes quality products and services, valuing customer satisfaction

Company Specialties:

• Retail Network Management
• Wholesale Distribution
• Customer Relationship Management

Company Website: www.metro.com.gr

ASSUMPTION: METRO ΑΕΒΕ's extensive network and focus on innovation suggest a dynamic work environment with potential for growth.

📊 Role Analysis

Career Level: Entry-level position, suitable for fresh graduates or those with up to 2 years of experience

Reporting Structure: Likely reporting to a CRM Manager or Head of Marketing

Work Arrangement: On-site

Growth Opportunities:

• Development of analytical and strategic capabilities
• Potential to progress to senior marketing roles
• Exposure to cutting-edge CRM tools and marketing strategies

ASSUMPTION: The position offers foundational experience crucial for a career in marketing analytics and insights.

🌍 Location & Work Environment

Office Type: Corporate office setting

Office Location(s): Athens, Greece

Geographic Context:

• Located in the heart of Athens providing easy access to transportation and city amenities
• The vibrant culture of Athens provides ample networking opportunities
• Strategic location for expanding retail operations in Greece

Work Schedule: Full-time, standard business hours

ASSUMPTION: The office environment supports collaboration and modern work practices, typical of large retail organizations.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screen or virtual interview
• On-site interview with team

Key Assessment Areas:

• Technical skills and data analysis
• Understanding of CRM and market trends
• Cultural fit and teamwork abilities

Application Tips:

• Highlight any experience with CRM tools and analytics
• Demonstrate analytical thinking with examples from past roles or projects
• Showcase your ability to collaborate within diverse teams

ATS Keywords: CRM, Data Analysis, Market Trends, Customer Segmentation, Reporting

ASSUMPTION: The application process emphasizes both technical aptitude and cultural alignment with the company’s values.

🛠️ Tools & Technologies

• MS Dynamics Platform
• Google Analytics
• Advanced Microsoft Excel

ASSUMPTION: Familiarity with these tools is critical for excelling in the role, suggesting hands-on data handling and technical tasks.

👔 Cultural Fit Considerations

Company Values:

• Innovation and customer focus
• Commitment to quality and community
• Emphasis on collaboration and teamwork

Work Style:

• Detail-oriented and data-driven approach
• Proactive engagement with multiple teams
• Adaptable and open to new marketing technologies

Self-Assessment Questions:

• Do I enjoy data analysis and deriving insights from complex datasets?
• Am I comfortable working in a dynamic, fast-paced retail environment?
• Can I effectively collaborate with cross-functional teams to achieve marketing goals?

ASSUMPTION: The company culture likely rewards innovation and teamwork, with a strong focus on meeting consumer needs.

⚠️ Potential Challenges

• Navigating the complexities of CRM data management
• Adapting to a fast-paced retail environment
• Balancing multiple projects and deadlines
• Ensuring data privacy and compliance

ASSUMPTION: These challenges emphasize the importance of attention to detail and time management skills in this role.

📈 Similar Roles Comparison

• Similar positions might require more specific B2B or B2C experience
• This role has a unique blend of analytics and practical CRM application
• Competitive in terms of growth potential within large retail networks

ASSUMPTION: The role provides a balanced entry into marketing analytics with opportunities for sector-specific specialization.

📝 Sample Projects

• Create a report analyzing recent CRM campaign performance
• Develop customer segmentation strategies to boost engagement
• Design an optimization plan for multi-channel marketing approaches

ASSUMPTION: Sample projects listed align with the core responsibilities and demonstrate practical application of analytics.

❓ Key Questions to Ask During Interview

• How does the company prioritize CRM strategies within overall marketing goals?
• What are the primary tools and technologies used within the marketing team?
• Can you describe a typical project lifecycle within the marketing analytics team?
• How does the company support continuous learning and development?
• What are the key challenges this role has faced in previous years?

ASSUMPTION: Questions are tailored to uncover deeper insights into the role's challenges and opportunities for candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career page
• Prepare your resume with a focus on data analysis and CRM experience
• Be ready to discuss specific past experiences in market analysis
• Research the company culture and recent marketing initiatives
• Contact HR for any clarification on the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.