📌 Core Information
🔹 Job Title: (Junior) Marketing Manager CRM (m/w/d)
🔹 Company: Axel Springer News Media National
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time/Part-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: Hybrid (4 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Conception, implementation, and optimization of cross-channel marketing campaigns
- Utilization of marketing automation tools for data-driven and personalized onboarding lifecycle campaigns
- Development of consistent and target-group-oriented product and marketing communication
- Continuous optimization of marketing activities based on A/B tests and collaboration with data science and analytics teams
- Creation of campaign reports and sharing of insights within the team and other departments
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing activities.
📋 Key Responsibilities
✅ Conception, implementation, and optimization of cross-channel marketing campaigns to engage new customers and foster long-term loyalty
✅ Utilization of marketing automation tools to execute data-driven and personalized onboarding lifecycle campaigns
✅ Development of consistent and target-group-oriented product and marketing communication that reflects the value of a journalistic product
✅ Continuous optimization of marketing activities based on A/B tests and collaboration with data science and analytics teams to generate insights and improve campaign performance
✅ Creation of campaign reports and sharing of insights within the team and other departments to drive informed decision-making
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Completed degree in business administration, media informatics, marketing, or similar fields
Experience: Ideally, you have prior experience in product management, CRM, or marketing analytics for digital products
Required Skills:
- Strong technical understanding of marketing technology
- Excellent communication skills and creativity in developing communication and advertising concepts
- Customer-centric mindset with a strong interest in cross-functional collaboration with redaktion, product management, data analyst, and UX teams
- Excellent German language skills in written and spoken form
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of A/B testing and data analysis
ASSUMPTION: While a degree in a relevant field is required, the company values practical experience and is open to considering candidates with relevant skills and a strong portfolio.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (full-time equivalent, based on industry standards for entry-level marketing roles in Berlin)
Benefits:
- Never stop learning: access to various learning content and development opportunities
- Free food: daily breakfast snacks and lunch in the company restaurant
- 30 days of vacation
- State-of-the-art offices with modern hardware and software, including MacBook and iPhone for personal use
- Employee offers: discounted Germany ticket, job bike leasing, bike garage, and other discounts tailored to individual needs
- Collaboration-focused work environment with 80% office presence and 20% remote work
- Initially a two-year contract with the possibility of extension
Working Hours: 40 hours per week, with flexible working hours and the possibility of remote work one day per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Axel Springer is a transatlantic family-owned media company that shapes the future of independent journalism in the free world by providing information across its diverse media brands, including BILD, BUSINESS INSIDER, POLITICO, and WELT.
Company Size: With over 10,000 employees, Axel Springer offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Founded in 1946, Axel Springer has a rich history and a strong commitment to journalistic excellence and innovation.
Company Description:
- Diverse media brands covering news, sports, lifestyle, and more
- Strong commitment to journalistic excellence and innovation
- Transatlantic presence with offices in Berlin, Hamburg, and New York
Company Specialties:
- Publishing
- Media
- Print
- Online
- Web-TV
- Brands
- Marketing
- Tech
Company Website: www.axelspringer.com
ASSUMPTION: Axel Springer's diverse media brands and transatlantic presence offer unique opportunities for applicants to gain experience in various aspects of the media industry.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including redaktion, product management, data analyst, and UX teams.
Work Arrangement: Hybrid work arrangement with 4 days in the office and 1 day of remote work per week.
Growth Opportunities:
- On-the-job training and mentorship opportunities
- Access to various learning content and development opportunities
- Potential for career progression within the marketing department or other departments within the company
ASSUMPTION: Axel Springer's large size and diverse media brands offer numerous growth opportunities for applicants with a strong work ethic and a desire to learn and grow.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art offices with flexible workspaces and collaboration areas
Office Location(s): Axel Springer's headquarters are located in Berlin, with additional offices in Hamburg and New York.
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech and media industry
- The company's offices are centrally located, with easy access to public transportation
- Berlin offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
Work Schedule: Flexible working hours with the possibility of remote work one day per week
ASSUMPTION: Axel Springer's modern offices and flexible work arrangements foster a collaborative and innovative work environment that supports employees' well-being and productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Case study or presentation preparation and presentation
- Final decision and job offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creativity and innovation in marketing campaign development
- Communication and collaboration skills
- Customer-centric mindset and understanding of target audiences
- Technical proficiency in marketing technology and data analysis
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare a portfolio or examples of your previous marketing campaigns and their results
- Research Axel Springer's media brands and be prepared to discuss how your skills and experience align with the company's mission and values
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Marketing management, CRM, marketing analytics, data analysis, A/B testing, product management, communication, creativity, customer centricity, collaboration, technical understanding, German language proficiency
ASSUMPTION: Axel Springer's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, creativity, and collaboration.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Data analysis tools (e.g., Google Analytics, Tableau, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
ASSUMPTION: The specific marketing automation and data analysis tools used by Axel Springer may vary, and candidates should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Independence and journalistic freedom
- Innovation and digital transformation
- Collaboration and cross-functional teamwork
- Customer-centricity and user experience
Work Style:
- Data-driven and analytical approach to marketing campaign development
- Collaborative and cross-functional teamwork
- Strong focus on continuous learning and professional development
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- Do you have a strong analytical mindset and a passion for data-driven decision making?
- Are you comfortable working in a cross-functional team environment and collaborating with various departments to achieve common goals?
- Do you have a customer-centric mindset and a strong understanding of target audiences?
- Are you adaptable and able to thrive in a dynamic and ever-changing work environment?
ASSUMPTION: Axel Springer values candidates who are passionate about journalism, innovative, collaborative, and customer-focused, with a strong commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic media environment with tight deadlines and high expectations
- Balancing multiple projects and priorities simultaneously
- Adapting to new tools and technologies as the media landscape evolves
- Navigating a large and diverse organization with numerous departments and teams
ASSUMPTION: While Axel Springer offers numerous opportunities for growth and development, the fast-paced and dynamic nature of the media industry can also present unique challenges for employees.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on data-driven decision making and continuous optimization of marketing activities
- Within Axel Springer, this role is part of the marketing department and works closely with cross-functional teams, including redaktion, product management, data analyst, and UX teams
- Career progression opportunities may include roles in marketing management, product management, or other related fields within the company
ASSUMPTION: This role is unique within Axel Springer's marketing department, with a strong focus on data-driven decision making and continuous optimization of marketing activities.
📝 Sample Projects
- Developing and executing a targeted onboarding campaign for new BILDplus and WELTplus customers using marketing automation tools
- Conducting A/B tests to optimize marketing campaign performance and generating insights to inform future campaign development
- Collaborating with cross-functional teams to create a consistent and target-group-oriented product and marketing communication strategy
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may vary depending on the specific needs and priorities of the marketing department.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the overall marketing strategy?
- How does the marketing department collaborate with other departments, such as redaktion, product management, data analyst, and UX teams, to achieve common goals?
- What are the key priorities and challenges facing the marketing department in the coming months, and how can this role contribute to addressing them?
- How does Axel Springer support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AxelSpringerNewsMediaNational/744000069273671--junior-marketing-manager-crm-m-w-d
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare a portfolio or examples of your previous marketing campaigns and their results
- Research Axel Springer's media brands and be prepared to discuss how your skills and experience align with the company's mission and values
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company, and follow up with the hiring manager within one week of the interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
