Junior Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Junior Marketing Manager (m/w/d)

🔹 Company: Schloss Hugenpoet GmbH & Co. KG

🔹 Location: Essen, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to position the hotel effectively
• Managing social media channels, creating content, and conducting campaigns to increase visibility and bookings
• Collaborating with agencies, media partners, and influencers to enhance the hotel's presence
• Analyzing performance data, creating reports, and deriving actionable insights
• Contributing to event planning and guest engagement initiatives

ASSUMPTION: The role requires a balance of creativity and analytical skills, with a strong focus on digital marketing and social media management. The ideal candidate will have experience in the hospitality industry or a related field.

📋 Key Responsibilities

✅ Developing and implementing marketing strategies to position the hotel effectively

✅ Managing social media channels, creating content, and conducting campaigns to increase visibility and bookings

✅ Collaborating with agencies, media partners, and influencers to enhance the hotel's presence

✅ Analyzing performance data, creating reports, and deriving actionable insights

✅ Contributing to event planning and guest engagement initiatives

ASSUMPTION: The role requires strong project management skills, with the ability to balance multiple tasks and meet deadlines. The ideal candidate will be proactive, self-motivated, and able to work independently.

🎯 Required Qualifications

Education: A degree in marketing, communication, tourism, or a related field

Experience: 2-5 years of experience, preferably in the hospitality industry or a related field

Required Skills:

• Strong creativity and planning skills
• Excellent communication and expression skills
• Proficient in relevant tools (e.g., Canva, Meta Business, Google Analytics)
• Team player with a structured working style and high initiative
• Fluent in German and English

Preferred Skills:

• Experience in the hotel or tourism industry
• Knowledge of the local market and customer preferences

ASSUMPTION: The ideal candidate will have a strong portfolio demonstrating their creativity and marketing skills. They should also be able to provide examples of successful marketing campaigns they have managed.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated based on experience level and location)

Benefits:

• Future-oriented work environment with room for creative ideas and independent work
• Possibility of home office days upon request
• Internal training, on-the-job training, and participation in house events to familiarize with the hotel's culinary offerings and target groups
• Intensive onboarding and knowledge transfer
• Exceptional workplace in a historic castle

Working Hours: 40 hours per week, with flexible hours and the possibility of remote work

ASSUMPTION: The salary range is an estimate based on industry standards for a junior marketing manager in the hospitality industry in Germany. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality, specifically luxury hotels and fine dining

Company Size: 51-200 employees, providing a medium-sized company culture with opportunities for growth and collaboration

Founded: 17th century (as a castle), 1998 (as a hotel)

Company Description:

• A historic, privately-owned 5-star superior hotel with a unique atmosphere, combining traditional elegance with modern standards
• Offers 36 individually designed rooms and suites, as well as 8 banquet rooms for events, weddings, and conferences
• Provides fine dining experiences with a focus on regional and seasonal ingredients

Company Specialties:

• Luxury accommodation
• Fine dining
• Event planning and catering
• Wedding and conference facilities

Company Website: www.hugenpoet.de

ASSUMPTION: The company values tradition, elegance, and exceptional service, with a focus on creating memorable experiences for its guests.

📊 Role Analysis

Career Level: Junior, with opportunities for growth and advancement within the marketing department and the company

Reporting Structure: Reports directly to the Director of Marketing and works closely with the marketing team, as well as other departments such as sales, events, and public relations

Work Arrangement: Hybrid, with a combination of on-site and remote work. The role requires a presence at the hotel for events, meetings, and collaborations with other departments

Growth Opportunities:

• Advancement to a senior marketing manager position
• Expansion of responsibilities to include additional departments or projects
• Opportunities to gain experience in event planning, public relations, or other related fields

ASSUMPTION: The role offers opportunities for professional development and growth within the company, with a focus on building a successful career in the hospitality industry.

🌍 Location & Work Environment

Office Type: Historic castle with modern amenities and a unique work environment

Office Location(s): Essen-Kettwig, Germany

Geographic Context:

• The hotel is located in the green Ruhrtal region, with easy access to the cities of Essen and Düsseldorf
• The surrounding area offers a variety of recreational and cultural activities
• The hotel's historic setting provides a unique and inspiring work environment

Work Schedule: Full-time, with flexible hours and the possibility of remote work. The role may require working evenings and weekends for events and other activities

ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on delivering exceptional service and creating memorable experiences for guests. The historic setting of the hotel provides a unique and inspiring work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit for the role
• On-site interview at the hotel, including a tour of the facilities and a meeting with the marketing team
• Final interview with the Director of Marketing and a member of the hotel's management team

Key Assessment Areas:

• Creativity and innovation in marketing strategies
• Digital marketing and social media management skills
• Communication and presentation skills
• Analytical and problem-solving skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include examples of successful marketing campaigns you have managed or contributed to
• Demonstrate your understanding of the hotel industry and the local market
• Prepare questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Marketing strategy, social media management, campaign management, performance analysis, event planning, guest engagement, hospitality industry, luxury hotel, fine dining

ASSUMPTION: The application process is competitive, with a focus on finding the best fit for the role and the company. Successful candidates will demonstrate strong marketing skills, creativity, and a passion for the hospitality industry.

🛠️ Tools & Technologies

• Canva
• Meta Business (Facebook Ads Manager)
• Google Analytics
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Microsoft Office (Word, Excel, PowerPoint)

ASSUMPTION: The role requires proficiency in relevant marketing tools and platforms, with a focus on digital marketing and social media management.

👔 Cultural Fit Considerations

Company Values:

• Personalized service and attention to detail
• Creativity and innovation in marketing strategies
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced work environment
• Focus on delivering exceptional service and creating memorable experiences
• Collaborative and team-oriented approach
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have a strong passion for the hospitality industry and a desire to create memorable experiences for guests?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on delivering exceptional service?
• Do you have strong marketing skills, with a focus on digital marketing and social media management?

ASSUMPTION: The company values a strong work ethic, creativity, and a passion for the hospitality industry. Successful candidates will demonstrate a strong cultural fit and a commitment to delivering exceptional service.

⚠️ Potential Challenges

• The role may require working evenings and weekends for events and other activities
• The work environment can be fast-paced and demanding, with a focus on delivering exceptional service
• The role may require travel to attend industry events or represent the hotel at external events
• The hotel's historic setting may present unique challenges in terms of accessibility and infrastructure

ASSUMPTION: The role offers a unique and challenging work environment, with opportunities for professional development and growth within the company.

📈 Similar Roles Comparison

• Junior Marketing Manager (m/w/d) - Schloss Hugenpoet GmbH & Co. KG (current role)
• Marketing Manager - QL Hotels & Restaurants (similar role in the hospitality industry, with a focus on luxury hotels and fine dining)
• Marketing Specialist - FEINE PRIVATHOTELS (similar role in the hospitality industry, with a focus on luxury hotels and personalized service)

ASSUMPTION: The role is similar to other marketing positions in the hospitality industry, with a focus on luxury hotels and fine dining. However, the unique setting and history of the hotel provide a distinct work environment and opportunities for growth.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase the hotel's online presence and bookings
• Collaborating with local influencers and media partners to promote the hotel's unique offerings and events
• Analyzing performance data to identify trends and opportunities for improvement in marketing strategies

ASSUMPTION: The role offers a variety of marketing projects and initiatives, with a focus on digital marketing and social media management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the marketing team collaborate with other departments, such as sales and events?
• What opportunities are there for professional development and growth within the company?
• How does the hotel differentiate itself from other luxury hotels in the region?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The interview process is an opportunity to learn more about the role, the company, and the work environment. Successful candidates will ask thoughtful questions to demonstrate their interest in the position and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Junior Marketing Manager (m/w/d) - Schloss Hugenpoet GmbH & Co. KG
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching the hotel, the company, and the local market
• Follow up with the hiring manager within one week of the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.