📌 Core Information
🔹 Job Title: Junior Marketing Research Analyst
🔹 Company: Grand Canyon Education
🔹 Location: Phoenix, Arizona, United States
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining an open-source intelligence database for market competitive analysis
- Creating on-demand reports for strategic and financial analysis of competitor institutions
- Collaborating with the marketing research team to ensure data accuracy and provide insights
- Assisting in summary of secret shop and third-party research projects upon request
ASSUMPTION: This role requires strong analytical and data management skills, with a focus on providing actionable insights to marketing managers and clients.
📋 Key Responsibilities
✅ Develop and maintain an open-source intelligence database for market competitive analysis
✅ Create on-demand reports detailing strategic and financial analysis of competitor institutions via publicly available data
✅ Assist in summary of secret shop and third-party research projects upon request
✅ Collaborate with other members of the marketing research team to run and process data utilizing GCE’s proprietary software
✅ Other duties as assigned
ASSUMPTION: The role involves a significant amount of data collection, analysis, and reporting, with a focus on maintaining data accuracy and providing clear, concise conclusions and recommendations.
🎯 Required Qualifications
Education: Bachelor’s degree from a regionally accredited institution preferably with degree in marketing, business administration with credits in statistics, data science and analytics
Experience: Minimum of 1 year experience in higher education industry where role is involved in data collection and analysis, where statistics and forecasting played a key role.
Required Skills:
- Ability to take a wealth of data from a multitude of sources to formulate clear and concise conclusions and recommendations
- Adept at rapid quantitative analysis, troubleshooting MS Excel when necessary, to produce timely and accurate analyses and results
- Understanding of qualitative research methods (both primary and secondary techniques), working knowledge of statistical analysis
- Proficient at Microsoft Excel and MS Office Suite
- Excellent communications skills – ability to effectively and efficiently provide market insight and recommendations to marketing managers and clients
- Strong ability to compose and edit marketing reports which are highly detailed; ability to focus on key data points ensuring data accuracy
- Demonstrated ability to prioritize deadlines and manage multiple assignments or projects simultaneously
- Ability to maintain professional demeanor when presenting/discussing marketing data; strong ability to inform others who may be less able to handle volume of data/statistics
Preferred Skills:
- Project Management Software (Workamajig) experience
ASSUMPTION: While a bachelor's degree is required, relevant coursework and practical experience in data analysis and marketing research may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level marketing research analysts in Phoenix, Arizona)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- Flexible Spending Accounts
- 401K Savings Plan
- Generous Time Off Plan
- Paid Holidays
- Paid Time Off to Volunteer
- Education Tuition Discount Program
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Grand Canyon Education (GCE) operates in the Education Administration Programs industry, focusing on providing support services to post-secondary education institutions.
Company Size: GCE has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: GCE was founded in 1983 and has since grown to support thousands of students, families, and the local inner-city community.
Company Description:
- GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate, and doctoral levels.
- GCE values its employees and supports a unique and diverse workplace culture designed to help employees thrive.
- GCE offers a wide variety of career opportunities across various departments.
Company Specialties:
- Educational program design and development
- Support services for post-secondary education institutions
- Online learning and technology solutions
Company Website: https://www.gce.com
ASSUMPTION: GCE's focus on employee development and diverse workplace culture makes it an attractive option for candidates seeking growth and professional advancement.
📊 Role Analysis
Career Level: This role is an entry-level position, providing an excellent opportunity for recent graduates or early-career professionals to gain experience in marketing research and data analysis.
Reporting Structure: The Junior Marketing Research Analyst will report directly to the Marketing Research Manager and collaborate with other members of the marketing research team.
Work Arrangement: This role is on-site, with the opportunity to work in a collaborative office environment with other marketing and research professionals.
Growth Opportunities:
- Gain valuable experience in marketing research and data analysis
- Develop strong analytical and communication skills
- Potential for career advancement within the marketing or research departments
- Opportunity to work on high-impact projects and contribute to strategic decision-making
ASSUMPTION: This role offers significant growth potential for candidates eager to learn and develop their skills in marketing research and data analysis.
🌍 Location & Work Environment
Office Type: GCE's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2600 W Camelback Rd, Phoenix, Arizona, US
Geographic Context:
- Phoenix, Arizona, is a vibrant, growing city with a diverse population and a strong job market.
- The city offers a variety of cultural attractions, outdoor activities, and a thriving food scene.
- Phoenix has a desert climate, with hot summers and mild winters.
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The Phoenix office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing research team
- Final interview with the marketing research manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with GCE's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences in data analysis, marketing research, and statistics.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills.
- Research GCE's company culture and values to demonstrate your fit with the organization.
ATS Keywords: Marketing Research, Data Analysis, Data Collection, Quantitative Analysis, Qualitative Research, Statistical Analysis, Microsoft Excel, MS Office Suite, Market Insight, Marketing Reports, Project Management Software, Data Accuracy, Market Competitive Analysis
ASSUMPTION: GCE's interview process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Excel
- MS Office Suite
- Project Management Software (Workamajig)
- GCE's proprietary software for data processing and analysis
ASSUMPTION: Familiarity with Microsoft Excel and MS Office Suite is essential for this role, while experience with Workamajig or GCE's proprietary software is preferred but not required.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Student Focus
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a strong attention to detail and a commitment to data accuracy?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you possess strong analytical and problem-solving skills?
- Are you able to maintain a professional demeanor when presenting complex data to non-expert stakeholders?
ASSUMPTION: GCE values candidates who are data-driven, collaborative, and committed to maintaining high standards of data accuracy and integrity.
⚠️ Potential Challenges
- Handling large volumes of data and maintaining data accuracy
- Meeting tight deadlines and managing multiple assignments simultaneously
- Communicating complex data insights to non-expert stakeholders
- Adapting to changes in data sources or reporting requirements
ASSUMPTION: These challenges can be overcome through strong analytical skills, attention to detail, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- Junior Marketing Research Analyst vs. Market Research Analyst: The Junior role focuses more on data collection and entry-level analysis, while the Market Research Analyst role involves more strategic analysis and interpretation of data.
- Industry-specific context: GCE operates in the higher education sector, focusing on market competitive analysis and strategic decision-making for post-secondary education institutions.
- Career path comparison: The Junior Marketing Research Analyst role provides an excellent entry point for candidates seeking to build a career in marketing research or data analysis within the higher education industry.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in marketing research and data analysis within the higher education sector.
📝 Sample Projects
- Competitive analysis report on enrollment trends among private universities in the Southwest region
- Market segmentation study of online learning preferences among working adults in the United States
- Financial analysis report on the performance of public and private universities in Arizona
ASSUMPTION: These sample projects demonstrate the range of data analysis and reporting tasks that the Junior Marketing Research Analyst may be responsible for, highlighting the role's focus on market competitive analysis and strategic decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for creating and delivering on-demand reports?
- How does the marketing research team collaborate with other departments to ensure data accuracy and provide insights for marketing strategies?
- What opportunities exist for professional development and growth within the marketing research department?
- How does GCE support work-life balance for its employees?
- Can you provide an example of a recent project that required strong analytical and communication skills to present complex data insights to non-expert stakeholders?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through GCE's careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences in data analysis, marketing research, and statistics.
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and teamwork skills.
- Research GCE's company culture and values to demonstrate your fit with the organization.
- Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
