📌 Core Information
🔹 Job Title: Junior Marketing Specialist
🔹 Company: Bolt Technology
🔹 Location: Tbilisi, Georgia
🔹 Job Type: Full-Time Contract
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Expanding Bolt Food brand and services throughout Georgia
- Crafting and executing advertising campaigns to captivate audiences
- Collaborating with external partners, agencies, and local influencers
- Managing loyalty initiatives, including Bolt Plus subscriptions
- Working on application home-screen and category optimization
ASSUMPTION: This role is focused on driving brand awareness and customer engagement in the Georgian market for Bolt Food.
📋 Key Responsibilities
✅ Engaging in creative projects to increase brand awareness
✅ Collaborating with external partners, agencies, or local influencers
✅ Managing loyalty initiatives, including Bolt Plus subscriptions
✅ Working on application home-screen and category optimization
✅ Setting up and analyzing demand campaigns for customers
✅ Planning campaigns for special holidays and occasions
ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring both strategic thinking and hands-on execution.
🎯 Required Qualifications
Education: No specific degree required, but relevant coursework or a relevant degree is preferred.
Experience: 0-2 years of experience in marketing or a related field.
Required Skills:
- Enthusiasm for diverse marketing tasks
- Comfort with a data-driven, iterative problem-solving approach
- Fluency in written and spoken English and Georgian
- Ability to switch between hands-on tasks and project coordination
- Basic knowledge of Meta and Google Ads
- Basic knowledge of Figma
Preferred Skills:
- Experience in the food tech or delivery industry
- Knowledge of the Georgian market
ASSUMPTION: While experience is great, the company values drive, intelligence, and integrity. Therefore, even if you don't tick every box, you're encouraged to apply.
💰 Compensation & Benefits
Salary Range: 1945 GEL per month, with biannual bonuses based on performance. This is an industry-standard range for an entry-level marketing role in Tbilisi.
Benefits:
- Health insurance
- Wellness perks
- Free Bolt Food delivery
- Team events
- Free fruits and drinks in the office
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement (2-3 days in the office).
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in Tbilisi, Georgia.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on mobility and food tech.
Company Size: 1,001-5,000 employees, providing a large and dynamic work environment.
Founded: 2013, with a brief history of rapid growth and expansion.
Company Description:
- Bolt is a fast-growing tech company focused on making cities for people, not cars.
- The company offers ride-hailing, micro-mobility, and food delivery services.
- Bolt operates in over 600 cities globally, supporting millions of drivers and couriers.
Company Specialties:
- Technology
- Software development
- Mobility
- Ride-hailing
- Micro-mobility
- Food tech
Company Website: bolt.eu
ASSUMPTION: Bolt is a well-established company with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Entry-level, with opportunities for professional growth and career advancement.
Reporting Structure: This role reports directly to the local marketing manager.
Work Arrangement: Hybrid, with 2-3 days in the office and the rest working remotely.
Growth Opportunities:
- Accelerated professional growth with unique career opportunities.
- Potential to take on more responsibilities and advance within the marketing team.
ASSUMPTION: This role offers a unique opportunity to grow professionally in a fast-paced, dynamic environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with free fruits and drinks.
Office Location(s): Tbilisi, Georgia
Geographic Context:
- Tbilisi is the capital and largest city of Georgia, with a population of over 1.1 million.
- The city is known for its diverse culture, historic architecture, and vibrant food scene.
- Tbilisi offers a mix of urban and natural environments, with mountains and parks nearby.
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement.
ASSUMPTION: Tbilisi offers a unique blend of urban and natural environments, providing a pleasant work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with Bolt's values
- Problem-solving skills and ability to think strategically
- Communication skills and ability to work collaboratively
- Technical skills, including knowledge of relevant marketing tools
Application Tips:
- Tailor your resume to highlight relevant skills and experiences using the Harvard MCS Resume Template (Bullet Points).
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively.
- Research Bolt's company culture and values to demonstrate your cultural fit.
ATS Keywords: Marketing, data-driven approach, English, Georgian, project coordination, Meta Ads, Google Ads, Figma
ASSUMPTION: The application process is designed to assess your cultural fit, problem-solving skills, and technical abilities.
🛠️ Tools & Technologies
- Meta Ads
- Google Ads
- Figma
ASSUMPTION: These tools are essential for the role and will be used daily to create and optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Make cities for people, not cars
- Be bold
- Be reliable
- Be open
- Be inclusive
Work Style:
- Collaborative and team-oriented
- Data-driven and iterative
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Bolt's mission to make cities for people, not cars?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a data-driven approach to problem-solving?
ASSUMPTION: Bolt values a diverse and inclusive work environment, with a strong focus on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating with external partners, agencies, and local influencers
- Adapting to a hybrid work arrangement, with 2-3 days in the office
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is unique to Bolt, as it focuses on expanding the Bolt Food brand and services in the Georgian market.
- Similar roles in other companies may have different focuses, such as brand management, customer acquisition, or customer retention.
- Career progression in this role may lead to more specialized marketing positions within Bolt or other companies.
ASSUMPTION: While this role is unique to Bolt, it offers a strong foundation for a career in marketing, with opportunities for growth and specialization.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new Bolt Food service in Tbilisi
- Collaborating with local influencers to create engaging content that promotes Bolt Food and increases brand awareness
- Analyzing customer data to optimize demand campaigns and improve customer retention
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for Bolt Food in Georgia?
- What opportunities are there for professional growth and development within the marketing team?
- How does Bolt support work-life balance for its employees?
- What is the team structure and dynamic like within the local marketing department?
ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences using the Harvard MCS Resume Template (Bullet Points).
- Prepare a cover letter that demonstrates your enthusiasm for the role and alignment with Bolt's values.
- If applicable, prepare examples of your previous marketing work or projects.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
