📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Learning and executing display and programmatic advertising campaigns
- Creating multimedia campaigns to drive performance and brand-building results
- Analyzing campaign data to identify growth opportunities
- Collaborating with cross-functional teams to create impactful advertising materials
- Staying updated with industry trends and best practices
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to break into digital marketing, with a focus on performance marketing.
📋 Key Responsibilities
✅ Plan, execute, and optimize display and programmatic advertising campaigns across various platforms
✅ Create and manage image and video ads for multimedia campaigns
✅ Analyze campaign data to identify opportunities for growth and optimization
✅ Collaborate with cross-functional teams to support the creation of advertising materials
✅ Stay curious and up-to-date with the latest industry trends and best practices
ASSUMPTION: This role requires a strong willingness to learn and adapt in a fast-paced environment, with a focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, preferably in digital marketing
Required Skills:
- Strong willingness to learn and grow in marketing
- Comfortable working with numbers and data
- Organized, tech-savvy, and proactive
- Basic knowledge of digital advertising platforms
- Fluent in English
Preferred Skills:
- Fluency in an additional European language (German, French, Italian, or Dutch)
- First experience with YouTube Ads
ASSUMPTION: Prior experience in marketing is not required, but any exposure to digital marketing is a plus. Candidates should have a strong willingness to learn and grow in the field.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (estimate based on industry standards for entry-level marketing roles in Berlin)
Benefits:
- Kickstart your career with hands-on training and mentorship
- Gain expertise in display and programmatic advertising with cutting-edge tools
- Work in a dynamic, fast-paced environment with valued contributions and supported growth
- Collaborate with talented teams across various disciplines to develop innovative campaigns
- Discounts on well-known brands, special offers on used cars, flexible working hours, and 30 days of vacation
- Dedicated education budget for online courses, conferences, and trainings
- Free access to Headspace for mental well-being
Working Hours: Full-time (40 hours per week) with flexible working hours and working from home options
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Berlin. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is a multi-brand technology company building the best way to buy and sell cars
- Offers consumers the fastest and easiest way to sell their cars through local European consumer brands
- Europe's largest wholesale platform for car trading professionals through its merchant brand, AUTO1.com
- Develops the best consumer experience for buying a car online through its retail brand, Autohero
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values direct communication, diversity, and an open culture.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: Reports to the Performance Marketing Manager
Work Arrangement: Hybrid (on-site with flexible working hours and working from home options)
Growth Opportunities:
- Learning and developing skills in performance marketing
- Potential career progression within the marketing department
- Opportunities to work on various campaigns and projects
ASSUMPTION: This role offers a unique opportunity for recent graduates or early-career professionals to gain hands-on experience in digital marketing and grow within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Full-time (40 hours per week) with flexible working hours and working from home options
ASSUMPTION: The office environment is dynamic, collaborative, and supportive of employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the marketing team
- Final decision and job offer
Key Assessment Areas:
- Cultural fit and alignment with company values
- Problem-solving skills and analytical mindset
- Communication and collaboration skills
- Willingness to learn and adapt in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for digital marketing and eagerness to learn
- Showcase your analytical skills and ability to work with data
- Prepare questions to ask the interviewer about the company, team, or role
ATS Keywords: Performance Marketing, Digital Marketing, Display Advertising, Programmatic Advertising, Campaign Optimization, Data Analysis, Collaboration, Creativity, Attention to Detail, Tech-savvy, Curiosity, Multimedia Campaigns, Customer Acquisition, B2C Marketing, Analytical Mindset, Communication
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or department.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Meta (Facebook Ads)
- Outbrain
- Taboola
- YouTube Ads (optional)
ASSUMPTION: The specific tools and technologies used may vary depending on the campaigns and projects assigned to the Junior Performance Marketing Manager.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Dynamic and fast-paced
- Collaborative and supportive
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in fast-paced, challenging environments?
- Are you comfortable working with data and analyzing results?
- Do you enjoy collaborating with cross-functional teams to create impactful campaigns?
ASSUMPTION: AUTO1 Group values direct communication, diversity, and an open culture, with a strong emphasis on growth and development.
⚠️ Potential Challenges
- Steep learning curve in digital marketing, particularly in display and programmatic advertising
- Working with large datasets and analyzing results to identify growth opportunities
- Managing multiple campaigns and projects simultaneously
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome with a strong willingness to learn, a proactive attitude, and a focus on data-driven decision making.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager vs. Marketing Coordinator: The Junior Performance Marketing Manager focuses more on campaign execution and optimization, while the Marketing Coordinator may have a broader range of responsibilities, including event planning, content creation, and social media management
- Industry-specific context: AUTO1 Group operates in the technology, information, and internet industry, with a focus on mobility and automotive
- Career path comparison: The Junior Performance Marketing Manager role can lead to career progression within the marketing department, such as Senior Performance Marketing Manager or Marketing Manager
ASSUMPTION: This role is well-suited for candidates interested in a career in digital marketing, with a focus on performance marketing and campaign optimization.
📝 Sample Projects
- Developing and executing a multimedia campaign to drive customer acquisition for Autohero
- Analyzing campaign data to identify opportunities for optimization and growth
- Collaborating with cross-functional teams to create impactful advertising materials for AUTO1.com
ASSUMPTION: These sample projects are based on the core responsibilities and required qualifications for the Junior Performance Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30 days?
- How does this role contribute to the overall marketing strategy for AUTO1 Group?
- What opportunities are there for professional development and growth within the marketing department?
- How does the marketing team collaborate with other departments, such as sales and product?
- What is the company culture like, and how does it support employee growth and development?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company, team, and role, and practicing common interview questions
- Follow up after the interview with a thank-you note and any additional questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
