📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (with hybrid options)
🚀 Job Overview
Key aspects of this role include:
- Learning and executing display and programmatic advertising campaigns across various platforms
- Creating and optimizing multimedia campaigns to drive performance and brand-building results
- Collaborating with cross-functional teams to develop impactful advertising materials
- Analyzing campaign data to support optimization efforts and identify growth opportunities
- Staying curious and up-to-date with the latest industry trends and best practices
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to break into digital marketing, with a focus on display and programmatic advertising. It offers a unique opportunity to learn and grow in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Plan, execute, and optimize display and programmatic advertising campaigns across platforms such as Google Ads, DV360, Meta, Outbrain, Taboola, and others
✅ Create and manage image and video ads to drive performance and brand-building results
✅ Break down display and programmatic advertising into smaller sections, setting up targeted tests, and analyzing results to identify opportunities for growth
✅ Develop a strong understanding of campaign data to support optimization efforts
✅ Collaborate with cross-functional teams (Design, Marketing Automation, Video Production, etc.) to support the creation of impactful advertising materials
✅ Stay curious and up-to-date with the latest industry trends and best practices
ASSUMPTION: While this role involves learning and growth, it also requires a proactive and detail-oriented mindset to manage campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in marketing, preferably with some exposure to digital marketing
Required Skills:
- Strong willingness to learn and grow in marketing, especially in the field of display and programmatic advertising
- Comfortable working with numbers and data, with a detail-oriented and analytical mindset
- Organized, tech-savvy, and proactive, with a positive can-do attitude
- Basic knowledge of digital advertising platforms (e.g., Meta, Google Ads) or a strong interest in learning about platforms like Google Ads, DV360, Outbrain, and Taboola
- Fluent in English; fluent in another European language such as German, French, Italian, or Dutch is a plus
Preferred Skills:
- First experience with YouTube Ads
- Knowledge of the automotive industry
ASSUMPTION: While prior experience in marketing is not required, a strong willingness to learn and grow in the field is essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Berlin)
Benefits:
- Kickstart your career in digital marketing with hands-on training and mentorship from experienced team members
- Gain expertise in display and programmatic advertising, working with cutting-edge tools and platforms
- Work in a dynamic, fast-paced environment where your contributions are valued and your growth is supported
- Collaborate with talented teams across various disciplines to develop innovative campaigns and drive results
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends
- Flexible working hours and 30 days of vacation
- Free access to Headspace for mental well-being
- Dedicated education budget for online courses, conferences, and trainings
Working Hours: Full-time (40 hours per week), with flexible working hours and hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars
- Their local European consumer brands, like wirkaufendeinauto.de, offer consumers the fastest and easiest way to sell their cars
- Their merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals
- With their retail brand Autohero, they are using their technology, scale, and operational excellence to develop the best consumer experience for buying a car online
- The company operates in over 30 countries
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- And disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a large, established company with a strong focus on technology and innovation, operating in the automotive and mobility sectors.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience and growth opportunities)
Reporting Structure: This role reports directly to the Performance Marketing Manager and works closely with cross-functional teams
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Learning and development opportunities within the marketing department and the wider organization
- Potential career progression to senior marketing roles as the company continues to grow
- Expansion into new markets and brands, offering diverse experiences and challenges
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing department and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of on-site and remote work options
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
- The city offers a wide range of cultural, culinary, and recreational activities
Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- On-site or virtual interview with the performance marketing team
- Final interview with the head of marketing
Key Assessment Areas:
- Cultural fit and alignment with company values
- Problem-solving skills and analytical mindset
- Communication and collaboration skills
- Basic knowledge of digital advertising platforms and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital marketing and display advertising
- Showcase your analytical mindset and problem-solving skills through examples
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Performance Marketing, Display Advertising, Programmatic Advertising, Customer Acquisition, Campaign Optimization, Multimedia Campaigns, Cross-Functional Teams, Data Analysis, Marketing Automation, Video Production
ASSUMPTION: The application process is designed to assess the candidate's cultural fit, skills, and willingness to learn, with a focus on digital marketing and display advertising.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Meta (Facebook Ads, Instagram Ads)
- Outbrain
- Taboola
- YouTube Ads
- Marketing automation tools (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and performance advertising. Familiarity with these tools is not required but is considered an asset.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Agile
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with data and analyzing results to drive decision-making?
- Do you enjoy collaborating with cross-functional teams to develop innovative campaigns?
ASSUMPTION: AUTO1 Group values a data-driven, collaborative, and innovative work style, with a strong focus on customer-centricity and continuous learning.
⚠️ Potential Challenges
- Steep learning curve in the early stages of the role
- Managing multiple campaigns and platforms simultaneously
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing on-site and remote work effectively in a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with a proactive, detail-oriented, and curious mindset, as well as strong communication and collaboration skills.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a unique opportunity to focus on display and programmatic advertising
- Industry-specific context: The automotive industry is highly competitive and dynamic, offering unique challenges and opportunities
- Career path comparison: This role can serve as a stepping stone to senior marketing roles within the company or other organizations
ASSUMPTION: This role offers a specialized focus on display and programmatic advertising, with a clear path for career progression within the marketing department and the wider organization.
📝 Sample Projects
- Developing and executing a targeted display advertising campaign to drive customer acquisition for Autohero
- Analyzing campaign data to identify trends and optimize performance for wirkaufendeinauto.de
- Collaborating with the video production team to create engaging multimedia content for AUTO1.com
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from campaign development and optimization to cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and departments?
- What opportunities are there for professional development and growth within the marketing department and the wider organization?
- How does AUTO1 Group support work-life balance in a hybrid work arrangement?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, collaborations, growth opportunities, work-life balance, and challenges, helping the candidate make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Auto1/744000060050911-junior-performance-marketing-manager-f-m-x-
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching AUTO1 Group, their brands, and the digital marketing landscape
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager within one week after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
