📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing display and programmatic advertising campaigns across various platforms.
- Collaborating with cross-functional teams to create impactful advertising materials.
- Analyzing campaign data for optimization and growth opportunities.
- Learning and developing skills in display and programmatic advertising in a fast-paced, dynamic environment.
- Working in a multicultural team with over 90 different nationalities.
ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to kickstart their career in digital marketing, with a focus on performance marketing.
📋 Key Responsibilities
✅ Learn to plan, execute, and optimize display and programmatic advertising campaigns across platforms such as Google Ads, DV360, Meta, Outbrain, Taboola, and others.
✅ Work with image and video ads, gaining hands-on experience in creating multimedia campaigns that drive performance and brand-building results.
✅ Explore the vast space of display and programmatic advertising by breaking it into smaller sections, setting up targeted tests, and analyzing results to identify opportunities for growth.
✅ Develop a strong understanding of campaign data, using insights to support optimisation efforts.
✅ Collaborate with cross-functional teams (Design, Marketing Automation, Video Production, etc.) to support the creation of impactful advertising materials.
✅ Stay curious and up to date with the latest industry trends and best practices.
ASSUMPTION: The role may involve working with a variety of advertising platforms and tools, requiring a quick learning curve and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: No prior experience required, but any exposure to digital marketing is a plus.
Required Skills:
- Strong willingness to learn and grow in marketing, especially in the field of display and programmatic advertising.
- Comfortable working with numbers and data, with a detail-oriented and analytical mindset.
- Organised, tech-savvy, and proactive, with a positive can-do attitude.
- Has basic knowledge of digital advertising platforms (e.g., Meta, Google Ads) or a strong interest in learning about platforms like Google Ads, DV360, Outbrain, and Taboola. First experience with Youtube Ads is a plus.
- Fluent in English is a must, fluent in another European language such as German, French, Italian, or Dutch is a plus.
Preferred Skills:
- Prior experience in digital marketing or advertising.
- Familiarity with Google Analytics or other analytics tools.
- Experience with Adobe Creative Suite or other design tools.
ASSUMPTION: While prior experience is not required, a strong foundation in digital marketing principles and a willingness to learn quickly will be essential for success in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for entry-level marketing roles in Berlin)
Benefits:
- Kickstart your career in digital marketing with hands-on training and mentorship from experienced team members.
- Gain expertise in display and programmatic advertising, working with cutting-edge tools and platforms.
- Work in a dynamic, fast-paced environment where your contributions are valued and your growth is supported.
- Collaborate with talented teams across various disciplines to develop innovative campaigns and drive results.
- Once a unicorn, now a listed public company, be part of our success story!
- We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and trainings.
- More than 90 different nationalities make up for a truly international and diverse working environment.
- We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends.
- Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours, and 30 days of vacation.
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Working Hours: Full-time position with standard working hours (40 hours per week), with flexible working hours and working from home options available.
ASSUMPTION: The estimated salary range is based on industry standards for entry-level marketing roles in Berlin. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AUTO1 Group operates in the technology, information, and internet industry, focusing on mobility, automotive, and disruption.
Company Size: AUTO1 Group has 5,001-10,000 employees, providing a large and diverse working environment.
Founded: AUTO1 Group was founded in 2012 and has since grown into a listed public company.
Company Description:
- AUTO1 Group is a multi-brand technology company that is building the best way to buy and sell cars.
- The company operates local European consumer brands, like wirkaufendeinauto.de, offering consumers the fastest and easiest way to sell their cars.
- Its merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
- With its retail brand Autohero, the company is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: https://www.auto1-group.com/careers/
ASSUMPTION: AUTO1 Group's diverse range of brands and focus on innovation and disruption create a dynamic and exciting work environment for employees.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to start their career in digital marketing.
Reporting Structure: The Junior Performance Marketing Manager will report directly to the Performance Marketing Manager and work closely with cross-functional teams.
Work Arrangement: This role is based in Berlin, Germany, with a hybrid on-site work arrangement, offering flexible working hours and working from home options.
Growth Opportunities:
- Gain hands-on experience and mentorship in performance marketing.
- Develop expertise in display and programmatic advertising.
- Work in a fast-paced, dynamic environment with opportunities for career progression.
- Collaborate with talented teams across various disciplines to develop innovative campaigns and drive results.
ASSUMPTION: The Junior Performance Marketing Manager role offers a strong foundation for career growth in digital marketing, with opportunities to learn, develop, and progress within the company.
🌍 Location & Work Environment
Office Type: AUTO1 Group's office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The office is located in the trendy Kreuzberg neighborhood, known for its diverse culture, nightlife, and culinary scene.
- The area is well-connected by public transportation, making it easily accessible from various parts of the city.
Work Schedule: Standard working hours are from 9:00 AM to 6:00 PM, Monday to Friday, with flexible working hours and working from home options available.
ASSUMPTION: The office environment at AUTO1 Group is designed to support collaboration, creativity, and work-life balance, with a focus on employee well-being and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers website.
- Phone or video screening with the hiring manager to discuss the role and assess cultural fit.
- In-depth interview with the performance marketing team to discuss marketing strategies, campaign ideas, and data analysis.
- Final interview with the head of marketing or another senior team member to discuss career growth and expectations.
Key Assessment Areas:
- Candidates' understanding of digital marketing principles and advertising platforms.
- Problem-solving skills and ability to analyze data for campaign optimization.
- Creativity and ability to think outside the box when developing advertising campaigns.
- Communication and collaboration skills, as well as cultural fit within the team and company.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of digital marketing and advertising platforms in your application materials.
- Prepare for interview questions that focus on your problem-solving skills, creativity, and cultural fit.
- Research AUTO1 Group and its brands to show your enthusiasm for the company and its mission.
ATS Keywords: Performance Marketing, Digital Marketing, Display Advertising, Programmatic Advertising, Campaign Optimization, Data Analysis, Google Ads, DV360, Meta, Outbrain, Taboola, Collaboration, Creativity, Attention to Detail, Tech-Savvy, Curiosity, Multimedia Campaigns, Customer Acquisition, B2C Marketing, Analytical Mindset, Communication
ASSUMPTION: The application process at AUTO1 Group is designed to assess candidates' skills, cultural fit, and potential for growth within the company's dynamic and innovative environment.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Meta (Facebook Ads)
- Outbrain
- Taboola
- Adobe Creative Suite (optional, for multimedia campaign creation)
- Google Analytics (for data analysis)
ASSUMPTION: The Junior Performance Marketing Manager will work with a variety of advertising platforms and tools, requiring a quick learning curve and adaptability.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Disruption
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced environment
- Data-driven decision making
- Cross-functional collaboration
- Continuous learning and growth
- Strong focus on work-life balance and employee well-being
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable with ambiguity and change?
- Are you curious and eager to learn, with a strong desire to develop your skills in digital marketing and advertising?
- Do you enjoy working collaboratively with cross-functional teams, and are you open to feedback and new ideas?
- Are you comfortable working with data and using insights to inform decision-making and campaign optimization?
- Do you share AUTO1 Group's commitment to innovation, disruption, and customer-centricity?
ASSUMPTION: A successful candidate for the Junior Performance Marketing Manager role will be curious, adaptable, and eager to learn, with a strong commitment to collaboration, data-driven decision making, and continuous growth.
⚠️ Potential Challenges
- Steep learning curve in the first few months, as the role requires a quick understanding of various advertising platforms and tools.
- Fast-paced work environment that may require flexibility and adaptability to changing priorities and deadlines.
- Need to balance multiple campaigns and projects simultaneously, requiring strong organizational skills and time management.
- Potential language barriers, as the team consists of over 90 different nationalities, with English as the primary working language.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and development in a dynamic and multicultural environment.
📈 Similar Roles Comparison
- Junior Performance Marketing Manager vs. Entry-level Marketing Coordinator:
- Junior Performance Marketing Manager focuses more on campaign execution and optimization, while Marketing Coordinator may have a broader range of responsibilities, including event planning, content creation, and social media management.
- Junior Performance Marketing Manager requires a stronger understanding of data analysis and advertising platforms.
- Industry-specific context:
- Automotive industry-specific roles may require additional knowledge of the automotive market, customer base, and competitive landscape.
- However, the core responsibilities and required skills for the Junior Performance Marketing Manager role remain largely consistent across industries.
- Career path comparison:
- Junior Performance Marketing Manager is an entry-level role that provides a strong foundation for career growth in digital marketing and advertising.
- With experience and demonstrated success, candidates may progress to roles such as Performance Marketing Specialist, Senior Performance Marketing Manager, or even Marketing Manager.
ASSUMPTION: While there may be some differences in responsibilities and career paths between similar roles, the Junior Performance Marketing Manager role offers a strong foundation for career growth in digital marketing and advertising, with opportunities for progression within the company.
📝 Sample Projects
- Developing and executing a targeted display advertising campaign for a specific brand or model of car, with a focus on driving customer acquisition and brand awareness.
- Analyzing campaign performance data to identify trends, optimize ad spend, and maximize return on investment (ROI).
- Collaborating with cross-functional teams to create multimedia advertising materials, including image and video ads, for use across various advertising platforms.
- Conducting A/B tests to compare the performance of different ad creatives, targeting strategies, or bidding approaches, and using insights to inform campaign optimization.
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the Junior Performance Marketing Manager role at AUTO1 Group.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for a Junior Performance Marketing Manager in the first 30, 60, and 90 days on the job?
- How does the performance marketing team collaborate with other departments, such as design, marketing automation, and video production?
- What opportunities are there for professional development and growth within the performance marketing team and the company as a whole?
- How does AUTO1 Group support work-life balance and employee well-being, especially for junior team members?
- What are the most important qualities and skills for success in the Junior Performance Marketing Manager role, and how does the company support the development of these qualities and skills?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and opportunities for growth and development within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on digital marketing, advertising platforms, and data analysis.
- Prepare for interview questions that focus on your problem-solving skills, creativity, and cultural fit, as well as your understanding of digital marketing and advertising platforms.
- Research AUTO1 Group and its brands to show your enthusiasm for the company and its mission.
- Follow up with the hiring manager, Emily Albrecht, within one week of submitting your application to express your interest in the role and confirm receipt of your application materials.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
