Junior Performance Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Junior Performance Marketing Manager (f/m/x)

🔹 Company: AUTO1 Group SE

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing display and programmatic advertising campaigns
• Working with image and video ads to drive performance and brand-building results
• Collaborating with cross-functional teams to create impactful advertising materials
• Analyzing campaign data to support optimization efforts and identify growth opportunities

ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals seeking to gain hands-on experience in performance marketing, with a focus on display and programmatic advertising.

📋 Key Responsibilities

✅ Plan, execute, and optimize display and programmatic advertising campaigns across various platforms

✅ Create and manage multimedia campaigns that drive performance and brand-building results

✅ Analyze campaign data to support optimization efforts and identify growth opportunities

✅ Collaborate with cross-functional teams to create impactful advertising materials

✅ Stay up-to-date with industry trends and best practices

✅ Work with a strong willingness to learn and grow in the field of performance marketing

ASSUMPTION: The role may involve some level of data analysis and reporting, as well as collaboration with other marketing teams to ensure consistent branding and messaging.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in digital marketing, with any exposure to performance marketing being a plus

Required Skills:

• Strong analytical mindset and attention to detail
• Fluency in English (additional European languages are a plus)
• Basic knowledge of digital advertising platforms (e.g., Meta, Google Ads) or strong interest in learning about them
• Organized, tech-savvy, and proactive with a positive can-do attitude
• Strong willingness to learn and grow in marketing, particularly in display and programmatic advertising

Preferred Skills:

• First experience with YouTube Ads
• Basic knowledge of Google Ads, DV360, Outbrain, or Taboola

ASSUMPTION: While prior experience in performance marketing is not required, candidates should have a strong foundation in digital marketing and a keen interest in learning about display and programmatic advertising.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and industry standards for entry-level marketing roles in Berlin)

Benefits:

• Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
• Special offers on used cars for employees, family, and friends
• Flexible working hours and 30 days of vacation
• Access to Headspace for mental well-being

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet (specifically, automotive technology)

Company Size: 5,001-10,000 employees (mid-sized)

Founded: 2012

Company Description:

• AUTO1 Group is a multi-brand technology company focused on disrupting the automotive market
• Operates in over 30 countries with local consumer brands, a merchant brand, and a retail brand
• Offers consumers a seamless, transparent, and hassle-free car-buying experience through its online and offline presence

Company Specialties:

• Mobility and automotive technology
• Innovation and disruption
• Startups and fin-tech

Company Website: auto1-group.com/careers

ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values direct communication, diversity, and an open culture.

📊 Role Analysis

Career Level: Entry-level to mid-level (with growth opportunities)

Reporting Structure: The role reports directly to the Performance Marketing Manager

Work Arrangement: Hybrid (on-site with flexible working hours and remote work options)

Growth Opportunities:

• Learning and development opportunities through hands-on training and mentorship
• Exposure to cutting-edge tools and platforms in display and programmatic advertising
• Collaboration with talented teams across various disciplines to develop innovative campaigns and drive results

ASSUMPTION: This role offers significant growth potential for candidates eager to learn and make an impact in the performance marketing space.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bergmannstraße 72, Berlin, 10961, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• The office is located in the trendy Kreuzberg neighborhood, offering easy access to public transportation and various amenities
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home

ASSUMPTION: The work environment at AUTO1 Group is dynamic, fast-paced, and supportive of employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site interview with the team, including a case study or assignment
• Final interview with the head of marketing or another senior team member

Key Assessment Areas:

• Cultural fit and alignment with company values
• Analytical skills and problem-solving abilities
• Creativity and strategic thinking
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and cultural fit
• Research AUTO1 Group and the automotive technology industry to demonstrate your enthusiasm and understanding of the company and its mission

ATS Keywords: Performance Marketing, Display Advertising, Programmatic Advertising, Campaign Optimization, Data Analysis, Collaboration, Creativity, Attention to Detail, Tech-Savvy, Analytical Mindset, Curiosity, Communication, Learning, Multimedia Campaigns

ASSUMPTION: The application process at AUTO1 Group is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Google Ads
• DV360
• Meta (Facebook Ads)
• Outbrain
• Taboola
• YouTube Ads (optional)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the performance marketing team.

👔 Cultural Fit Considerations

Company Values:

• Challenge
• Pace
• Growth

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and analyzing results to drive optimization efforts?
• Do you have a strong willingness to learn and grow in your role?

ASSUMPTION: A successful candidate for this role will be adaptable, data-driven, and eager to learn and grow within the performance marketing team at AUTO1 Group.

⚠️ Potential Challenges

• Steep learning curve in the first few months, as the role involves managing multiple advertising platforms and campaigns
• Potential for high workload during peak periods or when launching new campaigns
• Requires a strong attention to detail and ability to manage multiple tasks simultaneously
• May involve some level of competition with other marketing teams or external agencies for advertising spend and resources

ASSUMPTION: While there may be challenges associated with this role, the opportunities for learning, growth, and collaboration make it an attractive option for early-career marketing professionals.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance and data-driven decision-making
• Compared to other entry-level marketing roles, this position offers significant growth potential and exposure to cutting-edge tools and platforms
• Career progression in this role could lead to positions such as Performance Marketing Specialist, Performance Marketing Manager, or even Senior Performance Marketing Manager

ASSUMPTION: This role is well-suited for candidates interested in a fast-paced, data-driven marketing environment with a focus on performance and optimization.

📝 Sample Projects

• Developing and executing a targeted display advertising campaign to drive customer acquisition for Autohero
• Analyzing campaign performance data to identify trends and optimize ad spend across various platforms
• Collaborating with the design team to create engaging and high-performing image and video ads for Autohero

ASSUMPTION: Sample projects for this role may vary depending on the candidate's specific responsibilities and the needs of the performance marketing team.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other marketing teams, such as branding and content marketing?
• What opportunities are there for professional development and growth within the performance marketing team?
• How does AUTO1 Group support work-life balance for its employees?
• What is the company culture like, and how does it foster innovation and collaboration?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to success at AUTO1 Group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and cultural fit
• Research AUTO1 Group and the automotive technology industry to demonstrate your enthusiasm and understanding of the company and its mission
• Follow up with the hiring manager, Emily Albrecht, within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.