📌 Core Information
🔹 Job Title: Junior Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Learning and executing display and programmatic advertising campaigns across various platforms
- Collaborating with cross-functional teams to create impactful advertising materials
- Analyzing campaign data to support optimization efforts and identify growth opportunities
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain hands-on experience in performance marketing, with a focus on display and programmatic advertising.
📋 Key Responsibilities
✅ Learn to plan, execute, and optimize display and programmatic advertising campaigns across platforms such as Google Ads, DV360, Meta, Outbrain, Taboola, and others
✅ Work with image and video ads, gaining hands-on experience in creating multimedia campaigns that drive performance and brand-building results
✅ Explore the vast space of display and programmatic advertising by breaking it into smaller sections, setting up targeted tests, and analyzing results to identify opportunities for growth
✅ Develop a strong understanding of campaign data, using insights to support optimisation efforts
✅ Collaborate with cross-functional teams (Design, Marketing Automation, Video Production, etc.) to support the creation of impactful advertising materials
✅ Stay curious and up to date with the latest industry trends and best practices
ASSUMPTION: This role requires a strong willingness to learn and adapt in a fast-paced environment, with a focus on continuous improvement and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 0-2 years of experience in marketing, preferably with some exposure to digital marketing
Required Skills:
- Strong willingness to learn and grow in marketing, especially in the field of display and programmatic advertising
- Comfortable working with numbers and data, with a detail-oriented and analytical mindset
- Organized, tech-savvy, and proactive, with a positive can-do attitude
- Has basic knowledge of digital advertising platforms (e.g., Meta, Google Ads) or a strong interest in learning about platforms like Google Ads, DV360, Outbrain, and Taboola. First experience with Youtube Ads is a plus
- Fluent in English is a must, fluent in another European language such as German, French, Italian or Dutch is also a must
Preferred Skills:
- Experience with Google Ads, DV360, Outbrain, or Taboola
- Knowledge of the automotive industry
- Experience with video production or marketing automation
ASSUMPTION: While prior experience in performance marketing is not required, candidates should have a strong willingness to learn and adapt in this fast-paced environment.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)
Benefits:
- Kickstart your career in digital marketing with hands-on training and mentorship from experienced team members
- Gain expertise in display and programmatic advertising, working with cutting-edge tools and platforms
- Work in a dynamic, fast-paced environment where your contributions are valued and your growth is supported
- Collaborate with talented teams across various disciplines to develop innovative campaigns and drive results
- Once a unicorn, now a listed public company, be part of our success story!
- We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and trainings
- More than 90 different nationalities make up for a truly international and diverse working environment
- We offer discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars for you, your family, and your friends
- Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours, and 30 days of vacation
- Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!
Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Berlin, Germany. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, operating in over 30 countries
- The company offers consumers the fastest and easiest way to sell their cars through local European consumer brands like wirkaufendeinauto.de
- Its merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals, and its retail brand, Autohero, focuses on developing the best consumer experience for buying a car online
Company Specialties:
- mobility
- technology
- innovation
- startups
- fin-tech
- automotive
- and disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a large, established company with a strong focus on innovation and technology, offering a diverse and international work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Performance Marketing Manager and works closely with cross-functional teams, including Design, Marketing Automation, and Video Production
Work Arrangement: Hybrid (on-site with flexible working hours and working from home options)
Growth Opportunities:
- Gain hands-on experience in performance marketing, with a focus on display and programmatic advertising
- Work with cutting-edge tools and platforms, and collaborate with talented teams across various disciplines
- Develop your skills and advance your career within the AUTO1 Group, which operates in over 30 countries
ASSUMPTION: This role offers a unique opportunity for recent graduates or early-career marketing professionals to gain valuable experience in a dynamic and fast-paced environment, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and work-life balance
Office Location(s): Bergmannstraße 72, Berlin, 10961, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation and numerous amenities
- The city offers a wide range of cultural, recreational, and culinary experiences
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home
ASSUMPTION: The work environment at AUTO1 Group is dynamic, collaborative, and focused on employee growth and development, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the performance marketing team
- Final interview with the head of marketing
Key Assessment Areas:
- Cultural fit and alignment with company values
- Problem-solving skills and analytical mindset
- Communication and collaboration skills
- Willingness to learn and adapt in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of performance marketing and display advertising in your application materials
- Showcase your analytical mindset and problem-solving skills through specific examples
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company
ATS Keywords: Performance Marketing, Display Advertising, Programmatic Advertising, Google Ads, DV360, Meta, Outbrain, Taboola, Video Production, Marketing Automation, Customer Acquisition, Customer Journey
ASSUMPTION: The application process at AUTO1 Group is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Google Ads
- DV360
- Meta (Facebook Ads)
- Outbrain
- Taboola
- Headspace
ASSUMPTION: The tools and technologies listed are used in this role, but the specific tools and platforms may change or evolve over time.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Ambitious
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where you can learn and grow?
- Are you comfortable working with data and using insights to drive decision-making?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: A successful candidate for this role will be a strong cultural fit with the company, demonstrating a customer-centric, data-driven, and collaborative work style.
⚠️ Potential Challenges
- Steep learning curve in performance marketing, with a focus on display and programmatic advertising
- Fast-paced work environment that requires adaptability and quick decision-making
- Collaborating with cross-functional teams, which may require coordinating with different schedules and priorities
- Working in a large, international company with a diverse range of perspectives and cultural backgrounds
ASSUMPTION: These challenges are inherent in a dynamic, fast-paced work environment and can be overcome with a strong willingness to learn, adapt, and collaborate.
📈 Similar Roles Comparison
- This role focuses on customer acquisition and improving the customer journey through data-driven insights, unlike roles focused on brand awareness or customer retention
- While the role is entry-level, it offers a unique opportunity to gain hands-on experience in performance marketing, with a focus on display and programmatic advertising
- Career progression may include advancing to a mid-level or senior marketing role within the AUTO1 Group, which operates in over 30 countries
ASSUMPTION: This role is unique in its focus on customer acquisition and performance marketing, offering a valuable opportunity for recent graduates or early-career marketing professionals to gain valuable experience and develop their skills.
📝 Sample Projects
- Developing and executing a targeted display advertising campaign to drive customer acquisition for Autohero
- Analyzing campaign data to identify opportunities for optimization and growth, and presenting findings to the performance marketing team
- Collaborating with the video production team to create engaging multimedia content for display advertising campaigns
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities in this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role fit into the overall marketing strategy for Autohero?
- What opportunities are there for growth and development within the AUTO1 Group?
- How does the company support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the work environment, helping candidates make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Auto1/744000067461283-junior-performance-marketing-manager-f-m-x-
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
- If selected for the final interview, be prepared to discuss your approach to performance marketing and display advertising, and how you would apply your skills and experiences to this role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
