Junior Performance Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Junior Performance Marketing Manager (m/f/d)

🔹 Company: Yepoda

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Assisting in the setup, monitoring, and optimization of marketing campaigns across various paid channels
• Supporting ongoing analysis of campaign KPIs and adjusting budgets for optimal performance
• Contributing creative ideas and innovative concepts to enhance campaign effectiveness
• Collaborating with the Graphic Design team to test and refine ad creatives, formats, and messaging

ASSUMPTION: This role is ideal for a recent graduate or early-career professional seeking hands-on experience in performance marketing within a dynamic startup environment.

📋 Key Responsibilities

✅ Assist in the setup, monitoring, and optimization of marketing campaigns across various paid channels (Google, Facebook, Instagram, TikTok, Amazon, SEA, etc.)

✅ Support with ongoing analysis of campaign KPIs and help adjust budgets for optimal performance

✅ Contribute creative ideas and innovative concepts to enhance campaign effectiveness

✅ Collaborate with our Graphic Design team to test and refine ad creatives, formats, and messaging

ASSUMPTION: The role requires a strong analytical mindset, attention to detail, and excellent communication skills to effectively manage and optimize marketing campaigns.

🎯 Required Qualifications

Education: Recent graduate in Media Management, Marketing, Economics, or equivalent experience in a related field

Experience: First experience in e-commerce or online marketing, including setting up paid ads and tracking performance metrics

Required Skills:

• Fluency in English; knowledge of German, Polish, or French is a strong plus
• Strong analytical skills with an ability to extract valuable insights from campaign data
• Results-driven mindset, with great attention to detail, and strong communication skills
• Hands-on attitude, ambition, and a high level of initiative and drive
• Passion for beauty topics and a keen interest in social media trends (Instagram, TikTok, YouTube, etc.)
• Proficiency in Microsoft Office (Excel, Word, PowerPoint) and Google Workspace (Gmail, Google Sheets, etc.)
• A true team player who is eager to take on responsibility and grow within a fast-moving startup environment

Preferred Skills:

• Previous experience working in a startup or fast-paced environment
• Familiarity with beauty industry trends and K-Beauty products

ASSUMPTION: While previous experience is not required, candidates with relevant internships or projects will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (gross, full-time equivalent). This is an estimate based on industry standards for entry-level marketing roles in Berlin.

Benefits:

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team
• Accelerate Your Career: Take on responsibility from day one, with room for professional growth and advancement as the company continues to expand
• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office with free drinks and weekly yoga classes
• Hybrid Working: We understand that sometimes you get more done from home and need a change of scenery
• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds—a welcoming, international, dedicated team with flat hierarchies and trust by default
• Employee Discounts: Enjoy Yepoda products at a discount and share them with friends and family
• Unique Add-ons: Benefit from an Urban Sports membership package to help you stay active and healthy

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days on-site, rest from home)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The benefits listed are subject to change and may be updated based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Cosmetics, specifically K-Beauty and sustainable skincare products

Company Size: 51-200 employees, providing a dynamic and collaborative work environment where employees can make a significant impact

Founded: 2020, as a young and growing startup, Yepoda offers ample opportunities for professional growth and development

Company Description:

• Yepoda brings the best beauty innovations from Korea straight to Europe, combining Korean effectiveness with sustainable solutions
• Their mindfully produced skincare products are made with love in Korea, using the best natural and active ingredients, and are vegan and cruelty-free
• Their mission is to make the K-Beauty routine easy, effective, and fun, with a focus on quality and sustainability

Company Specialties:

• K-Beauty
• Skincare
• Start-up
• Berlin

Company Website: https://eu.yepoda.com/

ASSUMPTION: Yepoda's focus on sustainability, quality, and innovation sets it apart in the competitive cosmetics industry, providing a unique opportunity for candidates to grow with the company.

📊 Role Analysis

Career Level: Entry-level to mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Marketing Manager and works closely with the Graphic Design team

Work Arrangement: Hybrid, with 2-3 days on-site in the Berlin office and the remainder of the week working from home

Growth Opportunities:

• Gain hands-on experience in performance marketing and campaign management
• Develop analytical and data-driven skills to optimize marketing campaigns
• Collaborate with cross-functional teams to enhance campaign effectiveness and creativity
• Potential for career advancement as the company grows and expands its marketing efforts

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in performance marketing while working in a dynamic and collaborative startup environment.

🌍 Location & Work Environment

Office Type: Modern and collaborative office space in the heart of Berlin's Prenzlauer Berg neighborhood

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant and multicultural city with a thriving startup scene and a strong focus on sustainability
• The Prenzlauer Berg neighborhood is known for its trendy cafes, restaurants, and shops, providing ample opportunities for networking and socializing
• Berlin offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days on-site, rest from home)

ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to enjoy the collaborative office environment while also benefiting from the flexibility of working from home.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the Talent Acquisition team
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the CEO or another senior team member
• Decision and offer

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Creativity and innovation
• Alignment with Yepoda's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for beauty topics and social media trends in your application materials
• Prepare thoughtful questions about the role, team, or company to ask during the interview

ATS Keywords: Performance Marketing, E-commerce, Online Marketing, Paid Ads, Campaign Analysis, Analytical Skills, Communication Skills, Attention to Detail, Social Media Trends, Microsoft Office, Google Workspace, Team Player, Creativity, Initiative, Ambition

ASSUMPTION: Yepoda uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office (Excel, Word, PowerPoint)
• Google Workspace (Gmail, Google Sheets)
• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Performance marketing tools (Google Ads, Facebook Ads, etc.)

ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Candidates with experience using relevant performance marketing tools will have an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion for beauty and innovation
• Collaboration and teamwork
• Sustainability and responsibility
• Ambition and growth

Work Style:

• Dynamic and fast-paced environment
• Collaborative and supportive team culture
• Flat hierarchies and trust by default
• Focus on personal and professional growth

Self-Assessment Questions:

• How do you stay up-to-date with the latest beauty trends and social media trends?
• Can you describe a time when you had to analyze data to make a decision, and what was the outcome?
• How do you approach working collaboratively with a team to achieve a common goal?

ASSUMPTION: Candidates who align with Yepoda's values and work style will be more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to manage campaign performance and optimize results
• The fast-paced startup environment may present challenges in balancing multiple priorities and meeting tight deadlines
• Candidates may need to adapt to a dynamic and evolving work environment as the company grows and expands
• The role may require occasional travel to attend industry events or meet with partners and vendors

ASSUMPTION: Candidates who are adaptable, resilient, and able to manage their time effectively will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• Junior Performance Marketing Manager vs. Marketing Coordinator: The Junior Performance Marketing Manager role focuses more on campaign management and optimization, while the Marketing Coordinator role may involve more administrative and event planning tasks
• Industry-specific context: Yepoda's focus on K-Beauty and sustainable skincare products sets it apart from other cosmetics companies, offering unique opportunities for candidates interested in these areas
• Career path comparison: This role provides a clear path for career growth and advancement within the marketing department and the company as a whole

ASSUMPTION: Candidates should consider their long-term career goals and interests when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch, including creating ad creatives, targeting audiences, and optimizing campaign performance
• Analyzing campaign data to identify trends and insights, and presenting findings to the marketing team and stakeholders
• Collaborating with the Graphic Design team to create visually appealing and on-brand ad creatives for various marketing channels

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Candidates may be asked to provide examples of their own relevant projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does Yepoda support the professional growth and development of its employees?
• What are the most important qualities and skills for success in this role, according to the team?
• How does Yepoda approach sustainability and responsibility in its operations and product offerings?
• What are the biggest challenges facing the marketing team in the coming months, and how can this role contribute to overcoming them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, using the ATS keywords provided
• Prepare for the interview by researching Yepoda's products, mission, and values, and practicing your responses to common interview questions
• Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.