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Junior SEO Analyst

dentsu
Full-time
On-site
China

πŸ“Œ Core Information

πŸ”Ή Job Title: Junior SEO Analyst

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Shanghai - Haisu Plaza, China

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Advertising

πŸ”Ή Date Posted: May 14, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with senior teammates to plan and implement SEO strategies
  • Managing client expectations and providing regular performance reporting
  • Developing content for search engine marketing and collaborating with various teams
  • Contributing to client success and relationship building
  • Continuously improving SEO skills and business knowledge

ASSUMPTION: This role is ideal for recent graduates or early-career professionals looking to break into the SEO field. It offers a unique opportunity to learn and grow under the guidance of senior teammates while working directly with clients.

πŸ“‹ Key Responsibilities

βœ… Works with senior teammates to plan and implement SEO strategies, adding real value to clients

βœ… Communicates regularly with clients on status, timeline, deliverables, performance reporting, competitive intelligence analysis, and other follow-up items

βœ… Manages client brand messaging and goals, and develops content for search engine marketing purposes, including keyword generation, blog & social media copy creation, and website copywriting

βœ… Provides regular reporting and updates on performance to clients

βœ… Manages client expectations of the deliverables through client education

βœ… Works closely with key team members, including Management and Specialists, as well as team members in other functions, to ensure the success of client campaigns

βœ… Any other tasks and duties assigned by the line manager or company

ASSUMPTION: This role requires strong communication, project management, and content development skills. Familiarity with SEO tools and metrics is essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Entry-level (0-2 years) or fresh graduates with strong business acumen

Required Skills:

  • Excellent English/Korean language skills
  • Core understanding of effective project and personnel management
  • Excellent skills in MS Excel, Word, and PowerPoint
  • Advanced proficiency and clear understanding of website performance metrics, their significance to SEO, and how to track meaningful data using main tools and programs
  • Knowledge of JavaScript, CSS, HTML, and Content Management System programs
  • Familiarity with Baidu Ziyuan, Google Search Console Tools, Bing Webmaster Tools, Google Tag Manager, Screaming Frog, Google Analytics, Adobe Analytics, Baidu Tongji, Baidu Keyword Planner, and Google Keyword Planner
  • Understanding of paid search engine marketing, website user experience, and conversion optimization

Preferred Skills:

  • Familiarity with Merkle's tools and processes
  • Experience working with cross-functional teams

ASSUMPTION: While this role is open to inexperienced candidates, a strong foundation in SEO tools, metrics, and best practices is essential for success. Candidates with relevant internships or personal projects demonstrating their SEO skills are encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for entry-level SEO roles in Shanghai, the estimated salary range for this position is Β₯250,000 - Β₯350,000 per year (before tax).

Benefits:

  • Competitive salary and bonus structure
  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous time-off policy, including vacation, sick leave, and public holidays
  • Employee discounts on various products and services
  • Opportunities for professional development and career growth

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required occasionally to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The final salary offer will be determined by the company's compensation structure and the candidate's negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu is a global advertising and marketing communications agency, operating in the competitive and dynamic advertising services industry.

Company Size: Dentsu is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects but may also come with more structured processes and hierarchies.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry, with a rich history and extensive experience in advertising and marketing communications.

Company Description:

  • Dentsu is a global network designed for what's next, helping brands predict and plan for disruptive future opportunities
  • The company connects brand, content, commerce, and experience, underpinned by modern creativity
  • Dentsu is committed to creating new paths to growth in the sustainable economy

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Working for a large, established company like Dentsu offers stability, resources, and opportunities for professional development. However, applicants should be prepared for a structured work environment and potentially more competition for internal promotions.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to break into the SEO field.

Reporting Structure: The Junior SEO Analyst will report directly to the SEO team under the Performance Marketing Service-line and contribute to client relationships and vendor relationships.

Work Arrangement: This is an on-site, full-time position with standard office hours. However, some flexibility may be available for remote work or hybrid arrangements, depending on the team's needs and the candidate's negotiation skills.

Growth Opportunities:

  • Learning and developing SEO skills and business knowledge
  • Gaining experience working with clients and cross-functional teams
  • Potential for internal promotions or career progression within the company
  • Opportunities to work on diverse projects and campaigns for various clients

ASSUMPTION: This role offers a strong foundation for a career in SEO and provides ample opportunities for learning and growth. However, progression may depend on the candidate's performance, initiative, and the company's available opportunities.

🌍 Location & Work Environment

Office Type: The office is located in the Haisu Plaza in Shanghai, offering a modern and collaborative work environment.

Office Location(s): Shanghai - Haisu Plaza, China

Geographic Context:

  • Shanghai is a major commercial and financial hub in China, offering numerous opportunities for professional growth and networking
  • The city is known for its vibrant culture, rich history, and diverse culinary scene
  • Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with occasional overtime required to meet project deadlines.

ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities. However, applicants should be prepared for a fast-paced work environment and potentially long working hours during peak periods.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment or case study presentation
  • Final interview with the hiring manager or team members
  • Background check and offer extension

Key Assessment Areas:

  • SEO knowledge and skills
  • Communication and presentation abilities
  • Problem-solving and analytical thinking
  • Cultural fit and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant SEO skills and experiences
  • Prepare for the technical assessment or case study presentation by brushing up on your SEO knowledge and tools
  • Research Dentsu and the role to demonstrate your enthusiasm and understanding of the company and the position

ATS Keywords: SEO, client communication, project management, content development, data analysis, JavaScript, CSS, HTML, Google Search Console, Bing Webmaster Tools, Google Tag Manager, Google Analytics, keyword research, paid search marketing, user experience, conversion optimization

ASSUMPTION: The application process for this role may be competitive, and applicants should be prepared to demonstrate their SEO skills and passion for the field. Tailoring the application to the specific role and company is essential for success.

πŸ› οΈ Tools & Technologies

  • SEO tools: Baidu Ziyuan, Google Search Console Tools, Bing Webmaster Tools, Screaming Frog, Google Analytics, Adobe Analytics, Baidu Tongji
  • Keyword research tools: Baidu Keyword Planner, Google Keyword Planner
  • Content creation tools: MS Excel, Word, PowerPoint, and other relevant software
  • Programming languages: JavaScript, CSS, HTML
  • Project management tools: Asana, Trello, or other relevant platforms

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Applicants should be prepared to demonstrate their proficiency in these areas during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Passion

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on client success
  • Adaptable and open to learning and growth

Self-Assessment Questions:

  • How do you align with Dentsu's core values, particularly integrity and collaboration?
  • How comfortable are you working in a fast-paced, client-facing environment?
  • How do you approach learning and adapting to new tools and technologies?

ASSUMPTION: Applicants should carefully consider their fit with Dentsu's company values and work style. Demonstrating a strong cultural fit and commitment to the company's mission will enhance the likelihood of success in the role.

⚠️ Potential Challenges

  • Managing client expectations and delivering high-quality work under tight deadlines
  • Adapting to a fast-paced, dynamic work environment with multiple stakeholders
  • Continuously learning and staying up-to-date with the latest SEO trends and best practices
  • Working with cross-functional teams and navigating complex organizational structures

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a demanding and dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other entry-level SEO roles, this position offers a unique opportunity to work directly with clients and gain hands-on experience in SEO strategy and implementation
  • Working for a global advertising agency like Dentsu provides exposure to diverse clients and projects, fostering a well-rounded skill set and industry knowledge
  • This role is well-suited for candidates interested in a career path focused on client management, SEO strategy, and campaign execution

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to other entry-level SEO positions. The unique aspects of this role may make it an attractive fit for certain candidates.

πŸ“ Sample Projects

  • Conducting keyword research and on-page optimization for a major e-commerce client
  • Developing and executing a link-building strategy to improve a client's organic search rankings
  • Analyzing and reporting on SEO performance metrics to inform campaign optimizations and strategy adjustments

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the Junior SEO Analyst may encounter in this role. Actual projects may vary depending on the client and the team's needs.

❓ Key Questions to Ask During Interview

  • How does this role support the team's and the company's overall goals and objectives?
  • What are the most significant challenges facing the team or the company in the next 12 months, and how can this role contribute to addressing them?
  • How does Dentsu support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does the team collaborate and communicate to ensure project success and client satisfaction?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and commitment to their professional growth. Applicants should tailor their questions to the specific company, team, and role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Shanghai---Haisu-Plaza/Junior-SEO-Analyst_R1093087
  • Tailor your resume and cover letter to highlight your relevant SEO skills and experiences
  • Prepare for the technical assessment or case study presentation by brushing up on your SEO knowledge and tools
  • Research Dentsu and the role to demonstrate your enthusiasm and understanding of the company and the position
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.