Key Account & Growth Manager (m/w/d)

📌 Core Information

🔹 Job Title: Key Account & Growth Manager (m/w/d)

🔹 Company: NielsenIQ

🔹 Location: Hamburg, Munich, Germany

🔹 Job Type: Full-time, Remote

🔹 Category: Sales & Business Development

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Expanding NielsenIQ's analytics solutions portfolio for German clients
• Identifying growth opportunities and building strong client relationships
• Delivering tailored solutions that meet clients' business needs
• Collaborating with product teams to adapt solutions based on market demands

ASSUMPTION: This role requires a proactive, strategic mindset with a strong focus on client relationships and market analysis.

📋 Key Responsibilities

✅ Drive revenue growth by expanding our analytics solutions portfolio for clients in Germany

✅ Identify project opportunities and provide compelling solutions

✅ Build and maintain strong relationships with decision-makers at client organizations

✅ Understand client needs and recommend relevant solutions

✅ Analyze market trends and competitor activities, and provide feedback to product teams

✅ Track client interactions in the CRM system and provide regular updates on sales progress

✅ Forecast sales and adhere to internal processes

ASSUMPTION: This role involves a mix of strategic planning, relationship management, and sales execution.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Proven experience in B2B sales, preferably in analytics, market research, or data-driven solutions

Required Skills:

• Strategic sales planning and execution
• Relationship management and client communication
• Market analysis and trend identification
• CRM usage and sales forecasting
• Fluent German and English

Preferred Skills:

• Experience with NielsenIQ or similar analytics platforms
• Industry-specific knowledge (e.g., FMCG, CPG, retail)

ASSUMPTION: Strong communication, presentation, and active listening skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and market standards)

Benefits:

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market standards for similar roles in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: NielsenIQ is a global consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

Company Size: NielsenIQ has 10,001+ employees worldwide, with a strong presence in Germany.

Founded: NielsenIQ was founded in 1923 and has since grown into a global leader in consumer intelligence.

Company Description:

• NielsenIQ delivers the Full View™ of consumer behavior, combining advanced analytics and state-of-the-art platforms to provide comprehensive insights
• The company operates in over 100 markets, covering more than 90% of the world's population
• NielsenIQ is an Advent International portfolio company

Company Specialties:

• Omnichannel analytics
• E-commerce measurement
• FMCG and CPG data
• Data analytics and SaaS solutions
• Digital shelf optimization
• Location-based analytics

Company Website: nielseniq.com

ASSUMPTION: NielsenIQ's global presence and comprehensive consumer insights make it an attractive employer for sales professionals seeking international exposure and data-driven solutions.

📊 Role Analysis

Career Level: This role is suitable for sales professionals with 2-5 years of experience seeking to advance their careers in a global organization.

Reporting Structure: The Key Account & Growth Manager reports directly to the Sales Director and collaborates with cross-functional teams, including product and marketing.

Work Arrangement: This role is remote, with the flexibility to work from any location in Germany.

Growth Opportunities:

• Progression to senior sales roles or management positions
• Expansion into international markets or new product areas
• Access to LinkedIn Learning for professional development

ASSUMPTION: Successful performance in this role can lead to career advancement opportunities within NielsenIQ's global organization.

🌍 Location & Work Environment

Office Type: Remote work with occasional team meetings and client visits

Office Location(s): Hamburg, Munich, Germany

Geographic Context:

• Hamburg: A major city in northern Germany, known for its port and media industry
• Munich: A major city in southern Germany, known for its technology and finance sectors

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live in various locations across Germany.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Sales strategy and planning
• Client relationship management
• Market analysis and trend identification
• Communication and presentation skills

Application Tips:

• Tailor your resume to highlight relevant sales experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for NielsenIQ's mission
• Be ready to discuss specific sales strategies and market trends during the interview

ATS Keywords: B2B sales, analytics solutions, client relationships, market analysis, strategic planning, CRM, sales forecasting, German, English

ASSUMPTION: Applicants should tailor their application materials to emphasize their sales experience and relevant industry knowledge.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Analytics and data visualization tools (e.g., Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with CRM software and analytics tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Consumer-centric
• Inclusive and diverse
• Collaborative and innovative
• Accountable and responsible

Work Style:

• Proactive and strategic
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you demonstrate a consumer-centric approach in your sales strategies?
• Can you provide an example of how you've built and maintained strong client relationships?
• How do you adapt to changing market trends and client needs?

ASSUMPTION: Applicants should assess their fit with NielsenIQ's values and work style to ensure a successful integration into the company culture.

⚠️ Potential Challenges

• Managing a diverse portfolio of clients with varying needs and expectations
• Keeping up with rapidly evolving market trends and competitor activities
• Balancing strategic planning with day-to-day sales execution
• Occasional travel for client meetings and industry events

ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic sales environment.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position requires a strong focus on market analysis and strategic planning
• NielsenIQ's global presence offers opportunities for international exposure and career growth
• This role is well-suited for sales professionals seeking to advance their careers in a data-driven, consumer-centric organization

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to other sales opportunities.

📝 Sample Projects

• Developing a strategic sales plan to expand NielsenIQ's analytics solutions portfolio for a major retailer
• Conducting market research to identify growth opportunities in the e-commerce sector
• Presenting tailored solutions to clients and addressing their business needs

ASSUMPTION: Applicants should be prepared to discuss specific sales strategies and market trends during the interview process.

❓ Key Questions to Ask During Interview

• How does NielsenIQ support the growth and development of its sales team?
• Can you describe the team structure and dynamics within the sales department?
• How does NielsenIQ foster a consumer-centric approach within its sales strategies?
• What are the key priorities for this role in the first 90 days?
• How does NielsenIQ measure the success of its sales team and individual contributors?

ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of NielsenIQ's business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant sales experience and achievements
• Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for NielsenIQ's mission
• Be ready to discuss specific sales strategies and market trends during the interview
• Follow up with the hiring manager one week after your interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.