📌 Core Information
🔹 Job Title: Key Account & Growth Manager (m/w/d)
🔹 Company: NielsenIQ
🔹 Location: Hamburg, Germany
🔹 Job Type: Full-time
🔹 Category: Sales & Business Development
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Germany)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth by expanding our analytics solutions portfolio for clients in Germany
- Identifying opportunities and building strong relationships with key decision-makers
- Delivering solutions that meet business needs and exceed client expectations
- Collaborating with product teams to adapt solutions based on market demands and client feedback
ASSUMPTION: This role requires a proactive and strategic mindset, with a strong focus on client relationships and market analysis.
📋 Key Responsibilities
✅ Revenue Growth: Expand existing relationships, identify project opportunities, and provide compelling solutions
✅ Client Relationship Management: Build and maintain relationships with key decision-makers, understand client needs, and recommend relevant solutions
✅ Market & Product Knowledge: Analyze industry trends and competitor activities, provide market feedback, and collaborate with product teams to adapt solutions
✅ Sales Process & Reporting: Track client interactions in the CRM system, provide regular updates on sales progress, forecast sales, and adhere to internal processes
ASSUMPTION: This role involves a mix of strategic planning, client-facing activities, and sales process management.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven experience in B2B sales, ideally in analytics, market research, or data-driven solutions
Required Skills:
- Strategic sales planning and execution
- Presentation skills for C-level stakeholders
- Proactive and results-driven approach
- Strong teamwork and collaboration skills
- Fluent German and English language skills
Preferred Skills:
- Experience in the analytics or market research industry
- Knowledge of the German market and local business culture
ASSUMPTION: Successful candidates will have a proven track record in B2B sales, strong communication skills, and the ability to work independently and in a team.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards)
Benefits:
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Germany. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: NielsenIQ is a global consumer intelligence company, delivering insights on consumer buying behavior and revealing new growth pathways. In 2023, NielsenIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.
Company Size: NielsenIQ has 10,001+ employees globally, providing a large and diverse work environment.
Founded: NielsenIQ was founded in 1923 and has since grown into a leading provider of consumer intelligence solutions.
Company Description:
- NielsenIQ delivers the most complete understanding of consumer buying behavior, revealing new pathways to growth
- The company offers advanced analytics through state-of-the-art platforms, delivering the Full View™
- NielsenIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world's population
Company Specialties:
- Omnichannel retail measurement
- E-commerce analytics
- FMCG and CPG data
- Data analytics and SaaS solutions
- Digital shelf optimization
Company Website: https://nielseniq.com/global/en/
ASSUMPTION: NielsenIQ's global presence and comprehensive consumer intelligence solutions make it an attractive employer for professionals seeking international career opportunities.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Sales for Germany
Work Arrangement: Remote work with occasional travel to client sites and the Hamburg office
Growth Opportunities:
- Progression to senior sales roles or management positions
- Expansion of responsibilities to cover additional markets or product lines
- Cross-functional collaboration and learning opportunities within the company
ASSUMPTION: Successful candidates in this role will have strong growth potential within NielsenIQ, given the company's global presence and diverse range of products and services.
🌍 Location & Work Environment
Office Type: NielsenIQ's Hamburg office is a modern, collaborative workspace with flexible working arrangements
Office Location(s): 10-16 Sachsenstrasse, Hamburg, Germany
Geographic Context:
- Hamburg is the second-largest city in Germany and a major hub for media, IT, and logistics industries
- The city offers a high quality of life, with a rich cultural scene, vibrant nightlife, and numerous recreational opportunities
- Hamburg is well-connected by public transportation, with easy access to the airport and other major cities in Germany and Europe
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The Hamburg office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Sales skills and experience
- Market knowledge and understanding of the German market
- Communication and presentation skills
- Cultural fit and alignment with NielsenIQ's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience and skills
- Demonstrate your understanding of the German market and local business culture
- Prepare examples of successful sales strategies and client relationships you've built in the past
- Show enthusiasm for NielsenIQ's products and services, and explain how you can contribute to the company's growth
ATS Keywords: B2B sales, analytics, market research, strategic planning, client relationships, German market, consumer intelligence, revenue growth
ASSUMPTION: NielsenIQ's application process is designed to assess candidates' sales skills, market knowledge, and cultural fit, with a focus on finding the best fit for the company's growth objectives.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Presentation software (e.g., PowerPoint, Google Slides)
- Market research and analytics tools (e.g., NielsenIQ's proprietary platforms)
ASSUMPTION: Successful candidates in this role will be comfortable using CRM software, presentation tools, and market research platforms to drive sales and client relationships.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Accountability
- Innovation
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody NielsenIQ's values in your daily work?
- Describe a time when you had to adapt to a significant change in your sales strategy or approach
- How do you build and maintain strong, long-lasting client relationships?
ASSUMPTION: NielsenIQ values a collaborative, results-driven, and adaptable work environment, with a strong emphasis on integrity, respect, and continuous learning.
⚠️ Potential Challenges
- Managing a large portfolio of clients and maintaining strong relationships with each
- Keeping up with industry trends and competitor activities in the fast-paced analytics market
- Balancing remote work and occasional travel requirements
- Adapting to the unique needs and preferences of diverse clients across various industries
ASSUMPTION: Successful candidates in this role will be able to manage multiple priorities, adapt to change, and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Unlike other sales roles, this position focuses on expanding an existing portfolio of clients rather than acquiring new ones
- This role requires a strong understanding of the German market and local business culture
- Career progression in this role may involve expanding responsibilities to cover additional markets or product lines
ASSUMPTION: This role offers unique opportunities for growth and advancement within NielsenIQ, given the company's global presence and diverse range of products and services.
📝 Sample Projects
- Developing and executing a strategic sales plan to expand an existing client relationship
- Conducting market research and analysis to identify new opportunities and trends in the German market
- Collaborating with product teams to adapt solutions based on client feedback and market demands
ASSUMPTION: Successful candidates in this role will have experience in strategic sales planning, market research, and client relationship management.
❓ Key Questions to Ask During Interview
- How does this role contribute to NielsenIQ's overall growth strategy?
- What are the most significant challenges facing the German market for analytics solutions?
- How does NielsenIQ support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does NielsenIQ foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NielsenIQ job portal
- Tailor your resume and cover letter to highlight your relevant sales experience and skills
- Prepare examples of successful sales strategies and client relationships you've built in the past
- Show enthusiasm for NielsenIQ's products and services, and explain how you can contribute to the company's growth
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
