KI Influencer Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: KI Influencer Marketing Manager (m/w/d)

🔹 Company: GSG Great Sports GmbH

🔹 Location: Unna, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing an innovative, AI-based influencer for Greatsports brands
• Creating engaging video content for social media platforms to drive brand presence
• Collaborating with internal teams to ensure brand consistency and cohesive campaigns
• Staying updated on AI and influencer marketing trends to continuously innovate
• Managing KI tools for avatar generation, voice synthesis, and video creation

ASSUMPTION: This role requires a strong background in influencer marketing, digital content creation, and a deep understanding of AI technologies to succeed.

📋 Key Responsibilities

✅ Develop the personality, appearance, and storyline of the AI-based influencer tailored to Greatsports' brand values and target audiences

✅ Plan, produce, and publish engaging video content featuring the AI influencer across various social media platforms to showcase Greatsports' product categories and brands

✅ Identify, test, and utilize cutting-edge AI tools for avatar generation, voice synthesis, video creation, and animation to bring the AI influencer to life

✅ Manage the AI influencer's campaigns, monitor performance using relevant KPIs, and implement data-driven optimizations

✅ Stay informed about the latest developments in AI influencer technology, virtual avatars, AI-driven content creation, and social media trends, and integrate innovative ideas into Greatsports' marketing strategy

✅ Ensure all content adheres to brand guidelines and ethical standards for AI-generated personalities

✅ Collaborate with Greatsports' marketing, design, and product management teams to leverage synergies and create consistent campaigns

ASSUMPTION: This role involves a high degree of creativity, autonomy, and cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Media Studies, Communications, Digital Media, or a related field with a strong focus on new technologies

Experience: Proven experience (2-5 years) in influencer marketing, social media management, or digital content marketing, preferably with a focus on video content

Required Skills:

• Expertise in AI technologies, particularly in image, video, and voice generation, and AI-driven creative processes
• Strong creative skills and a keen eye for visual storytelling and the creation of engaging, viral content
• Familiarity with AI tools for content creation, such as avatar generators, AI video editors, text-to-speech software, and prompt engineering for image/video
• Analytical skills for evaluating social media KPIs and deriving strategic actions
• Excellent German and English language skills (written and verbal)

Preferred Skills:

• Previous experience in creating or managing virtual influencers/avatars, or a portfolio demonstrating relevant skills
• Knowledge of the sports article industry or a related B2C/B2B environment

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and innovative approach to AI-driven content creation will have a significant advantage.

💰 Compensation & Benefits

Salary Range: €3,150 per month (gross)

Benefits:

• Pioneering role in an established sports article company with the opportunity to shape the AI influencer marketing sector from the ground up
• Chance to develop and establish an innovative, AI-based digital personality as the face of Greatsports' brands
• Access to cutting-edge AI technologies and the freedom to experiment with new tools and approaches
• Creative and dynamic work environment with a high degree of responsibility and autonomy
• Collaboration with experienced teams in marketing, design, product management, sales, and procurement
• Insights into international procurement and production processes, with a focus on social standards (BSCI)
• Pleasant work environment with flat hierarchies at the Unna location (with the option for flexible home office arrangements)
• Continuous training opportunities, particularly in the areas of AI and digital marketing
• Attractive employee discounts on Greatsports' product range

Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range provided is based on industry standards for a mid-level marketing role in the sports article industry in Germany. However, the final salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Greatsports operates in the competitive sports article industry, focusing on the B2B market, with a strong emphasis on quality, innovation, and customer satisfaction

Company Size: As a medium-sized company, Greatsports offers a dynamic and agile work environment, with the opportunity for employees to have a significant impact on the organization's success

Founded: Greatsports was founded in 1997 and has since grown to become a leading supplier of high-quality sportswear, fitness equipment, functional workwear, and shoes to major retail chains across Europe

Company Description:

• Greatsports is a leading B2B manufacturer and distributor of high-quality sportswear, fitness equipment, functional workwear, and shoes, with over 25 years of experience in the industry
• The company specializes in the development, production, and distribution of private label and licensed products, working with major retail chains across Europe
• Greatsports is committed to maintaining high social standards in its production processes, with BSCI-certified manufacturing facilities

Company Specialties:

• Sportswear and fitness equipment
• Functional workwear
• Shoes
• Private label and licensed products
• International B2B sales and distribution

Company Website: http://www.greatsports.de

ASSUMPTION: Greatsports' focus on quality, innovation, and customer satisfaction, combined with its strong market position, makes it an attractive employer in the sports article industry.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals seeking to leverage their expertise in influencer marketing, digital content creation, and AI technologies to drive brand success in the sports article industry

Reporting Structure: The KI Influencer Marketing Manager will report directly to the Head of Marketing and collaborate closely with internal teams, including marketing, design, product management, sales, and procurement

Work Arrangement: This role follows a hybrid work arrangement, with employees working from the Unna office for three days per week and having the option for flexible home office arrangements on the remaining days

Growth Opportunities:

• As Greatsports continues to expand its AI influencer marketing efforts, there may be opportunities for the incumbent to grow into a leadership or management role within the marketing department
• Greatsports' commitment to continuous training and professional development provides employees with opportunities to enhance their skills and advance their careers
• Given the company's strong market position and international focus, there may be opportunities for employees to take on regional or global responsibilities

ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the company's strategic priorities, and the broader market conditions in the sports article industry.

🌍 Location & Work Environment

Office Type: Greatsports' Unna office is a modern, well-equipped workspace that fosters collaboration and creativity, with a relaxed and friendly atmosphere

Office Location(s): Unna, North Rhine-Westphalia, Germany

Geographic Context:

• Unna is a mid-sized city located in the heart of North Rhine-Westphalia, offering a high quality of life, with easy access to nature, cultural attractions, and urban amenities
• The region is home to a diverse range of industries, including manufacturing, retail, and services, providing ample opportunities for professional growth and networking
• Unna's central location in Germany makes it an ideal base for working with international clients and partners

Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 office days per week), offering a flexible and family-friendly work-life balance

ASSUMPTION: The work environment at Greatsports is characterized by a strong focus on collaboration, innovation, and customer satisfaction, with a supportive and inclusive company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Greatsports careers portal
• Phone or video screening with the HR department to discuss the candidate's qualifications and fit for the role
• In-depth interview with the Head of Marketing and relevant internal stakeholders to assess the candidate's skills, experience, and cultural fit
• Final decision and job offer, contingent upon successful background and reference checks

Key Assessment Areas:

• Candidates' understanding of AI technologies and their application in influencer marketing and content creation
• Candidates' creative and strategic thinking, as demonstrated through their portfolio and interview responses
• Candidates' ability to work collaboratively and effectively with internal teams to drive brand success
• Candidates' alignment with Greatsports' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing, digital content creation, and AI technologies
• Include a portfolio showcasing your creative and innovative approach to AI-driven content creation and influencer marketing campaigns
• Prepare for the interview by researching Greatsports' brand, products, and market position, as well as the latest trends in AI influencer marketing
• Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: AI influencer marketing, digital content creation, video content, social media management, AI technologies, brand management, cross-functional collaboration, marketing strategy, KPI analysis, trend observation

ASSUMPTION: The application process at Greatsports is designed to be fair, transparent, and candidate-focused, with a strong emphasis on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• AI tools for avatar generation, voice synthesis, video creation, and animation (e.g., Runway ML, Adobe Character Animator, Descript, etc.)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social, etc.)
• Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie, etc.)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams, etc.)

ASSUMPTION: The specific AI tools and technologies required for this role may evolve over time, as Greatsports continues to innovate and adopt new solutions in the AI influencer marketing space.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Greatsports encourages creativity, experimentation, and continuous learning to drive brand success and stay ahead of industry trends
• Collaboration: Greatsports fosters a culture of teamwork, open communication, and mutual support to achieve common goals
• Customer focus: Greatsports prioritizes customer satisfaction, understanding, and exceeding customer expectations in all aspects of its business

Work Style:

• Creative and autonomous: Greatsports values employees who can think outside the box, take initiative, and drive innovative solutions
• Data-driven: Greatsports emphasizes the use of data and analytics to inform decision-making, optimize processes, and measure performance
• Adaptable: Greatsports operates in a dynamic and evolving industry, requiring employees to be flexible, responsive, and open to change

Self-Assessment Questions:

• How do you align with Greatsports' commitment to innovation, and how have you demonstrated this in your previous roles?
• Describe a time when you had to collaborate with diverse teams to achieve a common goal, and how you ensured the success of the project
• How do you approach continuous learning and professional development, particularly in the areas of AI and digital marketing?

ASSUMPTION: Greatsports' company culture is characterized by a strong focus on innovation, collaboration, and customer satisfaction, with a supportive and inclusive work environment that values diversity and individual contributions.

⚠️ Potential Challenges

• The role requires a strong understanding of AI technologies and their application in influencer marketing, which may present a learning curve for candidates without extensive experience in this area
• Greatsports operates in a competitive and dynamic market, requiring the incumbent to stay informed about industry trends and adapt quickly to changing circumstances
• The hybrid work arrangement may present challenges for candidates who prefer a more structured or traditional office environment
• The role involves a high degree of creativity and autonomy, which may require candidates to develop strong self-management and time management skills

ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, collaboration, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Unlike traditional influencer marketing roles, this position focuses on the creation and management of an AI-based influencer, requiring a unique blend of skills in AI technologies, content creation, and marketing strategy
• Greatsports' focus on the B2B market differentiates it from many other sports article companies, which primarily target consumers
• As Greatsports continues to invest in AI influencer marketing, this role may evolve to include leadership or management responsibilities, providing opportunities for career growth and development

ASSUMPTION: The unique nature of this role, combined with Greatsports' strong market position and commitment to innovation, makes it an attractive and exciting opportunity for marketing professionals with a strong background in AI technologies and influencer marketing.

📝 Sample Projects

• Developing and executing a comprehensive AI influencer marketing strategy for Greatsports' flagship brand, including the creation of engaging video content, targeted social media campaigns, and performance analysis
• Collaborating with Greatsports' design team to create visually appealing and on-brand assets for the AI influencer, ensuring consistency across all marketing channels
• Conducting market research and trend analysis to identify emerging opportunities in AI influencer marketing and integrate them into Greatsports' marketing strategy

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on Greatsports' strategic priorities, market conditions, and the incumbent's skills and experience.

❓ Key Questions to Ask During Interview

• How does Greatsports plan to leverage AI influencer marketing to drive brand success and differentiate itself from competitors in the sports article industry?
• What are the key performance indicators (KPIs) used to measure the success of Greatsports' AI influencer marketing campaigns, and how are they tracked and analyzed?
• How does Greatsports support the professional development and growth of its employees, particularly in the areas of AI and digital marketing?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy and productive work environment?
• How does Greatsports foster a culture of innovation and creativity, and what opportunities are there for employees to contribute to the company's strategic direction?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role, engagement with the company, and commitment to driving brand success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Greatsports careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing, digital content creation, and AI technologies
• Prepare a portfolio showcasing your creative and innovative approach to AI-driven content creation and influencer marketing campaigns
• Research Greatsports' brand, products, and market position, as well as the latest trends in AI influencer marketing, to demonstrate your understanding and enthusiasm for the role
• Follow up with the Greatsports HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.