Knorr Assistant Brand Manager

📌 Core Information

🔹 Job Title: Knorr Assistant Brand Manager

🔹 Company: Unilever

🔹 Location: Ümraniye, İstanbul, Türkiye

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-22

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the activation of the Knorr brand strategy across consumer-facing channels
• Driving competitive growth and profitability targets for the brand
• Co-creating the brand strategy and quarterly plans focusing on trends and business objectives
• Working closely with agency partners and global teams to ensure outstanding brand communications and activations
• Planning and executing media plans for relevant categories in collaboration with media and digital marketing teams

ASSUMPTION: This role requires a strong understanding of the FMCG sector and consumer behavior, as well as excellent communication and project management skills.

📋 Key Responsibilities

✅ Responsible for the Knorr portfolio in Turkey, leading innovation, renovation, and saving projects with project teams and other functional teams to bring products to market on time

✅ Business accountability, driving competitive growth and profitability targets for the brand

✅ Co-creating the brand and portfolio strategy and quarterly plans for the brand, focusing on trends and business objectives

✅ Working closely with agency partners and global teams to ensure outstanding brand communications and activations

✅ Working with media and digital marketing teams to plan, execute, and optimize media plans for relevant categories

✅ Other Foods category-wide responsibilities

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: University degree in a related field

Experience: +3 years of marketing experience in the FMCG sector

Required Skills:

• Excellent fluency in Turkish and English
• Marketing skills: brand development, brand performance analysis
• Rigor to navigate complex environments and embrace opportunities
• Personal ambition and strong inner game
• Obsessive consumer intimacy and curiosity about future consumer needs
• Excellent communication channel management with an integrated program of brand communication
• Media savvy, particularly in digital marketing

Preferred Skills:

• Experience working with global teams
• Knowledge of the Turkish market and consumer trends

ASSUMPTION: Candidates with experience in brand management or a related field will be preferred.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards for an Assistant Brand Manager role in Turkey with 3-5 years of experience, the estimated salary range is ₺35,000 - ₺50,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Unilever operates in the manufacturing sector, focusing on consumer goods, with a strong presence in the food, home care, and personal care categories.

Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Unilever was founded in 1929, with a rich history and established brand portfolio.

Company Description:

• Unilever is a purpose-driven company, committed to making sustainable living commonplace
• Offers a diverse range of products, including food, home care, and personal care brands
• Promotes innovation, big and small, to make the business win and grow

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Ice Cream
• Nutrition
• Sustainability
• Beauty & Wellbeing
• Innovation
• Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever's large size and diverse product portfolio offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in brand management and drive business growth.

Reporting Structure: The Assistant Brand Manager reports to the Foods Marketing Lead and Knorr Brand Manager.

Work Arrangement: This is an on-site position, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM.

Growth Opportunities:

• Potential to work on high-impact projects and drive business results
• Exposure to global teams and cross-functional collaboration
• Opportunities for professional development and career progression within Unilever

ASSUMPTION: This role offers a strong foundation for a career in brand management and marketing within the FMCG sector.

🌍 Location & Work Environment

Office Type: Unilever's office in Ümraniye, İstanbul, is a modern, collaborative workspace.

Office Location(s): Ümraniye, İstanbul, Türkiye

Geographic Context:

• Ümraniye is a district in the Asian side of Istanbul, Turkey
• Istanbul is the largest city in Turkey and serves as a major economic, cultural, and historical hub
• The office is easily accessible by public transportation

Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands.

ASSUMPTION: The office environment is dynamic and inclusive, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team

Key Assessment Areas:

• Marketing and brand management skills
• Consumer understanding and insights
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Demonstrate your understanding of the Turkish market and consumer trends
• Showcase your ability to manage multiple projects and meet deadlines

ATS Keywords: Brand development, brand performance analysis, consumer intimacy, digital marketing, communication channel management, leadership, agility, high growth mindset

ASSUMPTION: Unilever's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Consumer research and analytics tools (e.g., Google Trends, SurveyMonkey)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the projects and teams the Assistant Brand Manager works with.

👔 Cultural Fit Considerations

Company Values:

• Our Purpose: To make sustainable living commonplace
• Our Values: Integrity, Respect, Responsibility, and Pioneering
• Our Beliefs: We believe in business as a force for good, and we believe in the power of our brands to make a difference

Work Style:

• Collaborative and inclusive work environment
• Focus on innovation and continuous improvement
• Strong emphasis on consumer understanding and insights
• Data-driven decision-making

Self-Assessment Questions:

• Do you share Unilever's commitment to sustainability and making a positive impact?
• Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
• Do you have a strong consumer focus and a passion for understanding consumer needs and trends?

ASSUMPTION: Unilever values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with changing priorities
• Navigating a large, multinational organization with complex structures and processes
• Adapting to a new market and consumer base

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on consumer understanding and insights.

📈 Similar Roles Comparison

• Compared to other Assistant Brand Manager roles, this position offers a unique opportunity to work on a global brand with a strong presence in the Turkish market
• Unilever's large size and diverse product portfolio provide numerous opportunities for career growth and development
• This role requires a strong understanding of the FMCG sector and consumer behavior, as well as excellent communication and project management skills

ASSUMPTION: This role offers a strong foundation for a career in brand management and marketing within the FMCG sector.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new Knorr product line
• Conducting consumer research to identify trends and insights, and using these insights to inform brand strategy
• Collaborating with global teams to create and execute a global brand campaign for Knorr

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Assistant Brand Manager in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader brand management structure at Unilever?
• What opportunities are there for professional development and growth within the company?
• How does Unilever support work-life balance for its employees?
• What is the company's approach to sustainability and making a positive impact?

ASSUMPTION: These questions will help you better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Prepare for the interview by researching the Turkish market and consumer trends, as well as Unilever's brand portfolio and company values
• If selected for an interview, be prepared to discuss your relevant experience and demonstrate your skills and qualifications
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.