Lead Brand Designer

📌 Core Information

🔹 Job Title: Lead Brand Designer

🔹 Company: Rithum

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Design

🔹 Date Posted: July 17, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end design process across digital, print, and video assets
• Crafting bold visual expressions and iterating through quick-turn social graphics
• Designing tradeshow experiences and managing brand asset libraries
• Collaborating with cross-functional teams to align creative strategies with business objectives
• Exploring new design trends and technologies to maintain Rithum's competitive edge

ASSUMPTION: This role requires a versatile designer with a strong portfolio and experience across various design formats. Familiarity with branding, marketing, and UX principles is essential.

📋 Key Responsibilities

✅ Lead the end-to-end design process across digital, print, and video assets

✅ Design and iterate on brand assets for trade shows, paid media, social channels, and presentations

✅ Develop scalable design systems and templates for non-designers

✅ Maintain a consistent visual identity across all content while adapting to platform-specific requirements

✅ Partner with marketing teams to prototype creative concepts and bring them to life quickly

✅ Curate and manage a library of brand assets for internal and external stakeholders

✅ Develop and enforce brand guidelines to maintain brand integrity and visual coherence

✅ Lead the ideation and development of event branding and design elements

✅ Collaborate with cross-functional teams to align creative strategies with business objectives

✅ Proactively explore new design trends, visual styles, and technologies

✅ Create visually engaging content for marketing channels using a mix of photography, graphic design, and multimedia

ASSUMPTION: This role involves a high level of autonomy and requires strong communication and collaboration skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s degree in related field/expertise (preferred)

Experience: 5+ years of professional design experience across digital, print, and video formats

Required Skills:

• Fluent in Adobe Creative Cloud (Photoshop, InDesign, Illustrator), Adobe XD, and Canva
• Fluent in Microsoft PowerPoint, with the ability to create visually compelling and on-brand presentations and corporate templates
• Advanced understanding of branding, marketing, video, animation, and UX principles and processes
• Strong eye for layout, typography, and composition across all formats
• Comfortable with ambiguity and ability to self-organize, adapt approach, and challenge when relevant
• Detail-oriented and audience experience-focused designer
• Ability to work autonomously and thrive in small, agile teams where flexibility and multi-tasking are essential
• Excellent communication and collaboration skills

Preferred Skills:

• 8+ years of professional design experience across digital, print, and video formats
• Prior work experience with a demonstrated track record of results in a SaaS or e-commerce company
• Knowledge of Figma and InDesign
• Web design, coding, and video editing skills
• UX/UI experience for landing page creation
• Experience in exploration and adoption of AI-based tools to improve design production workflows

ASSUMPTION: Candidates with a strong portfolio showcasing diverse, integrated work and relevant experience are highly desirable.

💰 Compensation & Benefits

Salary Range: $90,000 - $140,000 per year (based on industry standards for a mid-senior level designer in the United States)

Benefits:

• Medical, dental, and vision benefits with company HSA contributions starting on Day 1
• 6% 401(k) match
• Competitive time off package with 20 days of PTO, 9 company-paid holidays, 2 paid floating holidays, 7 paid sick days, 2 wellness days, and 1 paid volunteer day
• 12 weeks primary caregiver leave and 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance (2x salary)
• Access to the Calm app and the Employee Assistance Program
• $65/month remote work stipend for internet
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Working Hours: Full-time (40 hours/week) with up to 10% travel

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level designer in the United States. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on retail, e-commerce, and supply chain management

Company Size: Medium-sized (501-1,000 employees) with a remote-friendly work environment

Founded: 1997, with a rich history and recent rebranding to Rithum

Company Description:

• Rithum is the industry’s most influential and trusted commerce network, helping brands, suppliers, and retailers work together to deliver connected e-commerce experiences
• The Rithum platform helps brands and retailers accelerate growth, optimize channel operations, scale product offerings, and enhance margins
• Rithum offers commerce, marketing, and delivery solutions to create optimized consumer shopping journeys from beginning to end

Company Specialties:

• Retail
• E-commerce
• Software
• AI
• Product Content Management
• Paid Search Marketing
• Shipping Organization
• Google Shopping
• Marketplace Syndication
• Order Fulfillment
• Supplier Onboarding
• Retail Supply Chain
• Dropship

Company Website: https://www.rithum.com

ASSUMPTION: Rithum is a well-established company with a strong focus on innovation and growth in the e-commerce industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and career development

Reporting Structure: This role reports directly to the Content Marketing team and collaborates with various cross-functional teams

Work Arrangement: Remote OK, with up to 10% travel for events and meetings

Growth Opportunities:

• Potential to grow into a leadership role within the design team
• Opportunities to work on high-impact projects and shape the brand's visual identity
• Access to professional development resources and career advancement opportunities

ASSUMPTION: This role offers a unique opportunity for a skilled designer to make a significant impact on Rithum's brand and grow within the organization.

🌍 Location & Work Environment

Office Type: Remote-friendly with multiple office locations across the United States, Australia, and the United Kingdom

Office Location(s): Atlanta, GA; Seattle, WA; Raleigh, NC; Latham, NY; Melbourne, AU; London, GB

Geographic Context:

• Rithum's headquarters are in Atlanta, GA, with a strong presence in the United States and expanding global footprint
• The company offers a remote-friendly work environment, allowing employees to work from various locations
• Rithum's offices are located in major tech hubs and cities with vibrant cultural scenes

Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on work-life balance

ASSUMPTION: Rithum's remote-friendly work environment offers employees the flexibility to work from various locations while maintaining a strong company culture and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Design challenge or case study presentation
• Final interview with the design team and/or stakeholders
• Background check and onboarding

Key Assessment Areas:

• Portfolio and design skills
• Branding and marketing knowledge
• Communication and collaboration skills
• Problem-solving and adaptability
• Alignment with Rithum's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your online portfolio showcasing diverse, integrated work
• Prepare a design challenge or case study presentation demonstrating your problem-solving skills and design process
• Research Rithum's brand and values to show your understanding of the company and alignment with its mission
• Follow up after the interview with a thank-you note and any additional information or questions

ATS Keywords: Brand Design, Adobe Creative Cloud, Canva, Microsoft PowerPoint, Event Booth Design, Branding, Marketing, Video Production, Animation, UX Principles, Typography, Layout, Collaboration, Communication, Design Systems, Prototyping

ASSUMPTION: Rithum's hiring process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
• Adobe XD
• Canva
• Microsoft PowerPoint
• Figma (preferred)
• InDesign (preferred)
• AI-based design tools (preferred)

ASSUMPTION: Familiarity with these tools is required for this role, with a preference for candidates with experience in Figma and InDesign.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Customer-centricity
• Inclusion

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Results-focused and accountable

Self-Assessment Questions:

• How do you approach balancing multiple projects and deadlines in a fast-paced environment?
• Can you provide an example of a time when you had to adapt your design approach to meet specific platform requirements or constraints?
• How do you ensure your designs are accessible and inclusive for diverse audiences?

ASSUMPTION: Rithum values candidates who align with its company values and work style, with a strong focus on innovation, collaboration, and customer-centricity.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, high-impact environment
• Adapting design approach to meet specific platform requirements or constraints
• Ensuring brand consistency across various touchpoints and channels
• Collaborating effectively with cross-functional teams and stakeholders
• Staying up-to-date with industry trends and best practices in branding and design

ASSUMPTION: These challenges require strong communication, collaboration, and adaptability skills, as well as a deep understanding of branding and design principles.

📈 Similar Roles Comparison

• Compared to other brand designer roles, this position offers a unique opportunity to work on a wide range of projects, from social media graphics to event booth design and everything in between
• Rithum's focus on innovation and growth provides ample opportunities for professional development and career advancement
• This role requires a broader range of skills and experience than typical brand designer positions, making it an ideal fit for versatile and adaptable candidates

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities, making it an attractive choice for experienced designers looking to grow and make a significant impact on a company's brand.

📝 Sample Projects

• Redesigning Rithum's brand guidelines and templates for consistency and scalability
• Creating a suite of on-brand social media graphics for Rithum's various channels
• Designing and producing a tradeshow booth experience for an industry conference
• Collaborating with the marketing team to prototype and test creative concepts for paid media campaigns
• Developing a comprehensive brand style guide and tone of voice document for Rithum's content marketing team

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role, from brand guideline development to event design and marketing campaign collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the design team's structure and how this role fits within it?
• How does Rithum approach collaboration and feedback within the design team and with other departments?
• Can you provide an example of a recent brand evolution or rebranding project at Rithum, and how the design team contributed to its success?
• What opportunities are there for professional development and growth within the design team and the company as a whole?
• How does Rithum support work-life balance for its employees, particularly for those working remotely?

ASSUMPTION: These questions help assess the company's culture, design team dynamics, and opportunities for professional growth and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a design challenge or case study presentation demonstrating your problem-solving skills and design process
• Research Rithum's brand and values to show your understanding of the company and alignment with its mission
• Follow up after the interview with a thank-you note and any additional information or questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.