📌 Core Information
🔹 Job Title: Lead Brand Designer
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading brand design projects to build brand love and deliver against project briefs
- Managing project outcomes, deadlines, budgets, and staffing needs
- Collaborating with internal and external partners to ensure project success
- Cultivating fresh ideas and inspiring a creative culture
- Presenting ideas persuasively to senior-level executives
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will have a proven track record in brand design and be able to manage multiple projects with short-term deadlines.
📋 Key Responsibilities
✅ Conceptualizes, plans, and produces diverse range of brand design assets and identity projects that builds brand love and delivers against the brief
✅ Owns and is accountable for assigned project outcomes while adhering to deadlines, budgets, and staffing needs required to maintain quality of output
✅ Pro-actively manages up with the practice leads and leadership to clear project status of their work and correctly aligned expectations
✅ Cultivates fresh ideas and nurtures a growing creative culture that inspires others to excel
✅ Persuasive communicator able to comfortably present ideas to senior-level executives, balancing brevity with core content needs
✅ Attends and contributes to internal/external work sessions, critiques, and presentations
ASSUMPTION: The responsibilities listed are essential for the role and require a strong understanding of brand design principles and project management skills.
🎯 Required Qualifications
Education: BFA/BS in brand, graphic, or communication design, or similar
Experience: Minimum of 7+ years of related experience in brand design
Required Skills:
- Expert visual, verbal, and written communication skills
- Technical and software skills related to the discipline, including Adobe Creative Suite, figma, Microsoft programs, etc.
- Ability to hard draw or represent design thinking using various design tools
- Thinking strategically as well as aesthetically
- Ability to express the value of design and the design process to non-design partners with confidence
- Must have the ability to juggle multiple tasks with short-term deadlines and ambiguity
- Effortlessly balances speed with volume of ideation and quality of output
Preferred Skills:
- In-house corporate experience
ASSUMPTION: The required qualifications listed are essential for the role and ensure that the candidate has the necessary skills and experience to succeed in this position.
💰 Compensation & Benefits
Salary Range: $105,600 - $158,400 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental benefit programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job description. The benefits listed are standard for the telecommunications industry and may vary based on the candidate's specific role and location.
📌 Applicant Insights
🔍 Company Context
Industry: AT&T operates in the telecommunications industry, providing wireless services, U-verse, and enterprise applications & managed hosting solutions. The company is focused on creating a seamless connectivity experience for its customers.
Company Size: AT&T is a large corporation with over 10,000 employees.
Founded: AT&T was founded in 1877 and has since grown to become one of the largest telecommunications companies in the world.
Company Description:
- AT&T is committed to providing an easier, less complicated life for its customers by using its network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result.
- The company's people and their passion to succeed are at the heart of what they do, driving innovation and excellence in their industry.
- AT&T is focused on connecting millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable.
Company Specialties:
- Wireless Services
- U-verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a well-established company in the telecommunications industry with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in brand design.
Reporting Structure: The Lead Brand Designer reports directly to the AVP, Head of Brand Design and works closely with the Marketing and Growth Organization.
Work Arrangement: This role requires office presence of a minimum of 5 days per week and is located in Dallas, TX.
Growth Opportunities:
- Potential to lead and mentor junior designers
- Opportunity to work on high-profile brand design projects for a large, global company
- possibility to collaborate with external partners and agencies
ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US
Geographic Context:
- Dallas, Texas is a major metropolitan area with a diverse population and a thriving job market
- The cost of living in Dallas is relatively affordable compared to other major cities in the United States
- The city offers a wide range of cultural attractions, including museums, theaters, and music venues
Work Schedule: The work schedule for this role is 40 hours per week, with a minimum office presence of 5 days per week.
ASSUMPTION: The work environment for this role is a fast-paced, dynamic corporate setting that requires strong communication and collaboration skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the design team and stakeholders
- Final interview with the AVP, Head of Brand Design
Key Assessment Areas:
- Portfolio review and discussion
- Brand design and identity systems creation
- Conceptual development and refinement
- Asset testing and system buildout
- Guideline authorship
- Communication and presentation skills
Application Tips:
- Tailor your resume and portfolio to highlight your brand design experience and relevant skills
- Prepare examples of your brand design work that demonstrate your ability to create original design concepts and coordinate the production of assets
- Be ready to discuss your design process and how you incorporate insights, research, and objectives-based iteration, refinement, and execution
ATS Keywords: Brand Design, Identity Systems Creation, Conceptual Development, Design Refinement, Asset Testing, Guideline Authorship, Adobe Creative Suite, Figma, Microsoft Programs, Strategic Thinking, Aesthetic Thinking, Project Management, Collaboration
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, creativity, and ability to work collaboratively with internal and external partners.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Figma
- Microsoft Programs
ASSUMPTION: The tools and technologies listed are industry-standard for brand design and are required for the successful performance of this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire our customers
- Connect with each other
- Deliver on our promises
- Act with integrity
- Win together
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality work on tight deadlines
Self-Assessment Questions:
- Do you have a proven track record of creating award-winning brand design identity work for large consumer-facing brands?
- Are you comfortable presenting ideas to senior-level executives and balancing brevity with core content needs?
- Can you effectively manage multiple tasks with short-term deadlines and ambiguity?
ASSUMPTION: AT&T values candidates who are collaborative, innovative, and able to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects with short-term deadlines and ambiguity
- Balancing creativity and brand standards with the needs of the business owner and project objectives
- Working in a large corporation with a complex organizational structure
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: The potential challenges listed are common to roles in large corporations and require strong communication, collaboration, and project management skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on leading brand design projects for a large telecommunications company
- Similar roles in other industries may have different project scopes and stakeholder dynamics
- Career progression in this role may lead to opportunities in brand management, creative direction, or other senior leadership positions within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, and career progression is dependent on the candidate's skills, experience, and performance.
📝 Sample Projects
- Re-branding a major telecommunications service to reflect a new strategic direction
- Developing a comprehensive brand identity system for a new product launch
- Creating a cohesive visual language for a company's digital and physical touchpoints
ASSUMPTION: The sample projects listed are representative of the types of brand design projects that the Lead Brand Designer may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand design process used by the AT&T Design team?
- How does the brand design team collaborate with other departments and external partners?
- What are the biggest challenges facing the brand design team in the next 12-24 months?
- How does AT&T support the professional development and growth of its brand design team members?
- What is the work-life balance like for brand design team members at AT&T?
ASSUMPTION: The key questions listed are designed to help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your brand design experience and relevant skills
- Prepare examples of your brand design work that demonstrate your ability to create original design concepts and coordinate the production of assets
- Be ready to discuss your design process and how you incorporate insights, research, and objectives-based iteration, refinement, and execution
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
