Lead, Brand Marketing

📌 Core Information

🔹 Job Title: Lead, Brand Marketing

🔹 Company: Headout

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Relocation required)

🚀 Job Overview

Key aspects of this role include:

• Shaping and executing social content strategy to elevate brand presence
• Leading high-impact campaigns and mentoring a growing team
• Developing guidelines and frameworks for brand consistency
• Managing content calendar and tracking performance to refine social strategy
• Collaborating with top creators to increase campaign impact

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a cross-functional team environment.

📋 Key Responsibilities

✅ Lead the charge in ideation and execution of social and brand campaigns across platforms like Instagram, LinkedIn, and TikTok

✅ Develop guidelines and frameworks to ensure brand consistency across all platforms

✅ Manage the content calendar and track performance to continuously refine social strategy

✅ Identify opportunities to collaborate with top creators and increase campaign impact

✅ Mentor and grow a team of brand marketing professionals

ASSUMPTION: This role may require occasional work on weekends or evenings to manage campaigns and events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-4 years of experience in brand marketing, social media, or a related role

Required Skills:

• Proven track record in managing campaign strategy and execution
• Excellent communication skills
• Collaborative attitude with a proactive and hands-on approach
• Familiarity with social media platforms and trends
• Ability to work effectively in a cross-functional team environment

Preferred Skills:

• Previous experience working in the travel sector
• Fluency in local languages (e.g., Kannada, Hindi)

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Based on experience and industry standards for the role and location)

Benefits:

• Health insurance and wellness programs
• Retirement savings plans
• Employee discounts on Headout experiences
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Headout operates in the technology, information, and internet sector, focusing on real-life experiences and travel bookings.

Company Size: Headout has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Headout was founded in 2015, with a mission to inspire people to explore the world through seamless and affordable booking platforms.

Company Description:

• Headout is home to the world’s best real-life experiences, offering expert-led tours, activities, events, and more.
• The company aims to inspire people to get up and close with the world by building the most seamless and affordable booking platform.
• Headout has served over 35 million guests from 196 countries across 81 destinations and is available in 7 languages.

Company Specialties:

• Real-life experiences and tours
• Event bookings
• Travel technology and platform development

Company Website: www.headout.com

ASSUMPTION: Headout's focus on real-life experiences and its rapid growth make it an exciting place to work for those passionate about travel and technology.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to lead brand marketing efforts and mentor a team.

Reporting Structure: The Lead, Brand Marketing will likely report directly to the Head of Marketing or a similar role.

Work Arrangement: This role is on-site, with a requirement for relocation to Bengaluru. However, some flexibility for remote work may be available.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact campaigns and make a significant impact on the company's brand presence
• Chance to mentor and develop junior team members

ASSUMPTION: Given Headout's rapid growth, there may be opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Headout's Bengaluru office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US (Headquarters); Bengaluru, India (This role)

Geographic Context:

• Bengaluru is the capital of Karnataka and the third-largest city in India, known for its tech industry and vibrant culture.
• The city offers a mix of traditional Indian culture and modern urban living, with numerous historical sites, parks, and entertainment options.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is primarily Monday-Friday, with some flexibility for remote work as needed. Occasional work on weekends or evenings may be required to manage campaigns and events.

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be prepared to adapt to the unique demands of the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round with hiring manager or executive team

Key Assessment Areas:

• Campaign management and strategy skills
• Communication and presentation skills
• Cultural fit and alignment with Headout's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful brand marketing campaigns you've led or contributed to
• Research Headout's brand and values to demonstrate your understanding of the company and its mission

ATS Keywords: Brand Marketing, Social Media Strategy, Campaign Management, Content Creation, Communication Skills, Collaboration, Proactive Approach, Trend Analysis

ASSUMPTION: Applicants should be prepared to discuss their experience with social media platforms, campaign management, and brand marketing strategies in their interviews.

🛠️ Tools & Technologies

• Social media platforms (Instagram, LinkedIn, TikTok, etc.)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Hootsuite Insights)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Applicants should be comfortable using social media platforms and familiar with relevant project management, analytics, and design tools.

👔 Cultural Fit Considerations

Company Values:

• Ownership: Headout values employees who take initiative and drive results
• Craft: The company prioritizes quality and attention to detail in all aspects of its work
• Impact: Headout seeks to make a meaningful difference in the travel industry and the lives of its customers

Work Style:

• Collaborative: Headout encourages teamwork and cross-functional collaboration
• Fast-paced: The company operates in a dynamic and rapidly changing environment
• Results-driven: Headout values employees who focus on delivering tangible outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable taking ownership of projects and driving results?
• Do you have a passion for travel and a desire to make a meaningful impact in the industry?

ASSUMPTION: Applicants should assess their fit with Headout's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• Managing a growing team and mentoring junior team members
• Keeping up with the latest social media trends and platform changes
• Balancing the demands of campaign management and strategic planning
• Occasional work on weekends or evenings to manage campaigns and events

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to succeed in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on brand marketing and social media strategy
• Headout's rapid growth and focus on real-life experiences make it a unique opportunity for brand marketing professionals
• This role offers the chance to lead a team and make a significant impact on the company's brand presence

ASSUMPTION: Applicants should research similar roles in the industry to better understand the unique aspects of this opportunity at Headout.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new Headout experience or destination
• Creating brand guidelines and frameworks to ensure consistency across all social media platforms
• Analyzing campaign performance data to refine social media strategy and improve engagement

ASSUMPTION: Applicants should prepare examples of relevant projects from their past experiences to demonstrate their skills and qualifications for this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?
• How does Headout support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Headout measure the success of its brand marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What is the team structure and dynamic like for the brand marketing department at Headout?

ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Headout Careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful brand marketing campaigns you've led or contributed to
• Research Headout's brand and values to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.