Lead, Brand Marketing

📌 Core Information

🔹 Job Title: Lead, Brand Marketing

🔹 Company: Headout

🔹 Location: Bengaluru, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Brand Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Relocation required)

🚀 Job Overview

Key aspects of this role include:

• Shaping and executing social content strategy to elevate brand presence
• Leading high-impact campaigns and mentoring a growing team
• Developing guidelines and frameworks for brand consistency across platforms
• Managing content calendar and tracking performance to refine social strategy
• Identifying marketing trends and optimizing impact across platforms

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media and brand marketing.

📋 Key Responsibilities

✅ Shape and execute social content strategy to elevate brand presence

✅ Lead high-impact campaigns and mentor a growing team

✅ Develop guidelines and frameworks for brand consistency across platforms

✅ Manage content calendar and track performance to refine social strategy

✅ Identify marketing trends and optimize impact across platforms

ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Over 4 years of experience in managing campaign strategy and execution end-to-end

Required Skills:

• Proven experience in brand marketing and campaign management
• Excellent communication and collaboration skills
• Proactive and hands-on approach
• Ability to work in cross-functional teams and lead brand charter

Preferred Skills:

• Previous experience in the travel sector

ASSUMPTION: Candidates with a strong portfolio showcasing their brand marketing campaigns and experience working in cross-functional teams will be highly competitive.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Based on industry standards for a 5-10 year experienced candidate in Bengaluru)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and flexible work arrangements
• Employee discounts on Headout experiences

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Salary range is estimated based on industry standards for a 5-10 year experienced candidate in Bengaluru. Actual salary may vary based on candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Headout operates in the technology, information, and internet industry, focusing on real-life experiences and travel.

Company Size: Headout has 201-500 employees, providing a mid-sized company environment with ample growth opportunities.

Founded: Headout was founded in 2015 and has since grown to serve over 35 million guests from 196 countries across 81 destinations.

Company Description:

• Headout is home to the world’s best real-life experiences, from expert-led tours to incredible landmarks, activities, events, and everything in between.
• The company's mission is to inspire people to get up and close with the world we live in by building the most seamless and affordable booking platform.
• Headout has raised $60M+ from top-tier investors and is headquartered in New York with 9 global offices.

Company Specialties:

• Real-life experiences and tours
• Travel and leisure activities
• Event booking platform

Company Website: www.headout.com

ASSUMPTION: Headout's unique value proposition and rapid growth make it an attractive employer in the travel and technology sectors.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and leadership skills.

Reporting Structure: The Lead, Brand Marketing will report directly to the Head of Marketing and may oversee junior marketing team members.

Work Arrangement: This role is on-site, requiring relocation to Bengaluru. However, Headout offers flexible work arrangements and generous PTO.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department
• Opportunities to work on high-impact campaigns and make a significant impact on the company's brand
• Exposure to a fast-growing, global company with ample learning and development opportunities

ASSUMPTION: This role offers strong growth potential for the right candidate, given Headout's rapid expansion and need for experienced marketing leadership.

🌍 Location & Work Environment

Office Type: Headout's Bengaluru office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): W. 43rd St 311, W 43rd Street Office 11-120, New York, New 10036, US

Geographic Context:

• Bengaluru is the capital city of Karnataka and the third-largest city in India, known for its tech industry and vibrant culture.
• The city offers a high quality of life, with numerous restaurants, cafes, and cultural attractions.
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours/week) with flexible work arrangements and generous PTO

ASSUMPTION: Bengaluru offers a dynamic work environment with a thriving tech industry and a high quality of life, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site interview with the marketing team and other stakeholders
• Final interview with the Head of Marketing

Key Assessment Areas:

• Campaign strategy and execution
• Communication and presentation skills
• Cultural fit and alignment with Headout's values
• Problem-solving and critical thinking

Application Tips:

• Highlight relevant brand marketing campaigns and their impact on your resume
• Tailor your cover letter to demonstrate your understanding of Headout's mission and values
• Prepare examples of your work showcasing your creativity, strategic thinking, and execution skills
• Research Headout's competitors and unique value proposition to demonstrate your industry knowledge

ATS Keywords: Brand Marketing, Campaign Strategy, Social Media, Team Leadership, Communication, Collaboration, Proactivity

ASSUMPTION: Headout's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to execute high-impact brand marketing campaigns.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, etc.)
• Campaign management tools (Hootsuite, Buffer, etc.)
• Design tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should have experience with relevant social media platforms, campaign management tools, and design tools for brand marketing.

👔 Cultural Fit Considerations

Company Values:

• Inspire people to get up and close with the world we live in
• Build the most seamless and affordable booking platform
• Foster a collaborative and inclusive work environment

Work Style:

• Proactive and hands-on approach to work
• Strong communication and collaboration skills
• Ability to work in cross-functional teams and lead brand charter

Self-Assessment Questions:

• How do you align with Headout's mission to inspire people to get up and close with the world we live in?
• How comfortable are you working in a fast-paced, collaborative environment with a growing team?
• How do you approach leading cross-functional teams and driving brand consistency across platforms?

ASSUMPTION: Headout values candidates who are passionate about their mission, collaborative, and proactive in their approach to work.

⚠️ Potential Challenges

• Managing a growing team and mentoring junior team members
• Keeping up with the fast-paced nature of the travel and technology industries
• Relocating to Bengaluru, if not already based there
• Balancing strategic thinking with hands-on campaign execution

ASSUMPTION: These challenges can be overcome by a strong candidate with a proven track record in brand marketing, leadership, and adaptability.

📈 Similar Roles Comparison

• Unlike other brand marketing roles, this position requires a balance of strategic thinking, hands-on execution, and team leadership
• Headout's unique value proposition and rapid growth make this role an attractive opportunity in the travel and technology sectors
• Career progression in this role could lead to a leadership position within the marketing department or other areas of the business

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced brand marketing professionals.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new Headout experience
• Creating brand guidelines and ensuring consistent branding across all platforms
• Analyzing campaign performance data to optimize future marketing efforts

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and analytical aspects of the Lead, Brand Marketing role at Headout.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Headout?
• What are the biggest challenges facing the brand marketing team currently, and how can this role address them?
• How does Headout support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it enforced?
• How does Headout measure the success of its brand marketing campaigns, and what KPIs are most important?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your brand marketing experience and relevant skills
• Write a cover letter explaining your interest in Headout and how your experience aligns with the role's requirements
• Prepare examples of your work showcasing your creativity, strategic thinking, and execution skills
• Follow up with the hiring manager two weeks after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.