Lead, Brand Marketing Philippines

📌 Core Information

🔹 Job Title: Lead, Brand Marketing Philippines

🔹 Company: Nike

🔹 Location: Taguig City, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand marketing initiatives in the Philippines
• Collaborating with cross-functional teams across Southeast Asia & India (SEA&I) and Asia-Pacific Latin America (APLA)
• Building consumer experiences to accelerate brand engagement and business growth
• Overseeing retail execution and on-ground activations
• Managing budgets, agencies, teams, and communities

ASSUMPTION: This role requires a strong understanding of local sports, sports communities, youth culture, and the sneaker & fashion landscape in the Philippines.

📋 Key Responsibilities

✅ Execute Nike’s brand strategy and drive cross-functional execution of seasonal and daily initiatives

✅ Provide brand management, team collaboration, functional & operational excellence, community building, agency management, and formulate new & disruptive ideas through best-in-class on-ground activations and experiences

✅ Gain insights from consumers on sport & cultural trends

✅ Oversee retail execution and excellence in Nike’s stores (both Nike-only and multi-brand)

✅ Lead on-ground activations in partnership with Nike’s retail partners

✅ Oversee product integration into seasonal programming, briefing marketing initiatives, supporting development of seasonal programming, managing asset development and distribution across multiple channels

✅ Deliver marketing plans from ideation to execution and manage campaign progress measurement including recapping and de-briefing as well as managing day-to-day operations that include budget management, internal systems, reporting, product ordering, influencer seeding, etc.

ASSUMPTION: This role involves a high level of collaboration and project management, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business, Communications, or equivalent

Experience: 7+ years of working experience in brand management, consumer marketing, or related experience in fashion, editorial, publishing, sports, consumer brands, magazines, streaming platforms, subscription services.

Required Skills:

• Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends, and the Nike brand
• Ability to think strategically, lead initiatives, project teams, and influence effectively
• Ability to activate and leverage sports communities
• Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment
• Previous experience with managing budgets, agencies, teams, and communities (Sport & Culture)
• A team-first mentality with ambition to coach and mentor others
• Expert proficiency in Microsoft PowerPoint, Apple Keynote, and strong proficiency in Microsoft Excel
• Excellent verbal and written proficiency in English

Preferred Skills:

• Fluency in local languages (Tagalog, Filipino)

ASSUMPTION: While not explicitly stated, proficiency in local languages may be beneficial for this role due to its focus on the local market.

💰 Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for this role is PHP 1,200,000 - PHP 1,800,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

• Competitive benefits package
• Employee discounts on Nike products
• Opportunities for professional growth and development

Working Hours: Full-time, Monday to Friday, with occasional weekend work based on event schedules

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports, fitness, and fashion. The company is a global leader in athletic footwear, apparel, and equipment.

Company Size: Nike is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Nike was founded in 1964 and has since grown into a multinational corporation with a strong brand presence globally.

Company Description:

• Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
• The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency and accountability
• Nike's mission is to bring inspiration and innovation to every athlete* in the world

Company Specialties:

• Footwear manufacturing
• Apparel manufacturing
• Sports equipment
• Sustainable business practices

Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok

ASSUMPTION: Nike's commitment to sustainability and innovation sets it apart in the footwear manufacturing industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in brand marketing.

Reporting Structure: The Lead, Brand Marketing Philippines will report to the Senior Director, Marketing – SEA&I and collaborate closely with Brand Marketing teams across Southeast Asia & India (SEA&I) and Asia-Pacific Latin America (APLA).

Work Arrangement: This role is on-site, with a full-time work arrangement. Occasional weekend work may be required based on event schedules.

Growth Opportunities:

• Potential to grow within the marketing department or explore other areas within Nike
• Opportunities to work on high-impact projects and initiatives
• Exposure to diverse teams and cultures across the Asia-Pacific region

ASSUMPTION: Given Nike's global presence and commitment to employee development, there are ample opportunities for growth and career advancement within the company.

🌍 Location & Work Environment

Office Type: Nike Philippines has an on-site office in Taguig City, with a collaborative and dynamic work environment.

Office Location(s): Nike Philippines HQ, Taguig City

Geographic Context:

• Taguig City is a bustling urban area with a mix of commercial and residential developments
• The city is home to several multinational corporations and offers a vibrant nightlife and dining scene
• Taguig City is well-connected by public transportation, making it easily accessible from other parts of Metro Manila

Work Schedule: The work schedule is typically Monday to Friday, with standard office hours. However, the role may require occasional weekend work based on event schedules.

ASSUMPTION: The location and work environment of this role offer a dynamic and engaging experience, with opportunities to connect with local sports communities and youth culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Nike's values
• Brand marketing expertise and strategic thinking
• Leadership skills and ability to influence others
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your passion for sports, sneaker/streetwear culture, and youth culture in your application materials
• Prepare examples of your past brand marketing initiatives and their outcomes

ATS Keywords: Brand Marketing, Consumer Marketing, Digital Acumen, Creativity, Project Leadership, Community Building, Agency Management, Budget Management, Team Collaboration, Operational Excellence, Retail Execution, Cultural Trends Insight, On-ground Activations, Communication Skills, Microsoft PowerPoint, Microsoft Excel

ASSUMPTION: Nike's application process is competitive, and applicants should be prepared to demonstrate their qualifications and fit for the role through their application materials and interviews.

🛠️ Tools & Technologies

• Microsoft PowerPoint
• Apple Keynote
• Microsoft Excel
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Facebook, Instagram, Twitter)

ASSUMPTION: The tools and technologies required for this role are standard for brand marketing professionals and can be easily adapted by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Obsessed
• Inclusion
• Integrity

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on execution

Self-Assessment Questions:

• How do you embody Nike's values in your daily work?
• Describe a time when you had to adapt to a significant change in a project or initiative. How did you handle it?
• How do you approach building and maintaining strong relationships with team members and stakeholders?

ASSUMPTION: Nike's company culture is dynamic, innovative, and focused on delivering results. Candidates should be prepared to demonstrate their alignment with the company's values and work style in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing creativity with organizational and procedural excellence in a fast-paced environment
• Adapting to a dynamic and evolving work environment
• Navigating a large and complex organization

ASSUMPTION: The fast-paced and dynamic nature of this role may present challenges, but it also offers opportunities for growth and learning.

📈 Similar Roles Comparison

• Unlike other brand marketing roles, this position focuses specifically on the Philippines market and requires a deep understanding of local sports, sports communities, youth culture, and the sneaker & fashion landscape
• This role offers the opportunity to work with a global brand and collaborate with cross-functional teams across the Asia-Pacific region
• Career progression in this role may involve moving into regional or global marketing roles within Nike

ASSUMPTION: While this role shares similarities with other brand marketing positions, its focus on the local market and collaboration with global teams sets it apart.

📝 Sample Projects

• Developing and executing a marketing campaign for a new product launch in the Philippines
• Managing a community event or activation to engage local sports communities and youth culture
• Conducting market research to gain insights into consumer behavior and preferences in the Philippines

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Lead, Brand Marketing Philippines may work on, but the specific projects will vary based on the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does this role fit into Nike's overall brand marketing strategy for the Asia-Pacific region?
• What are the key priorities for this role in the first 90 days?
• How does Nike support the professional growth and development of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Nike measure the success of its brand marketing initiatives, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past brand marketing initiatives and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.