📌 Core Information
🔹 Job Title: Lead, Brand Marketing Thailand
🔹 Company: Nike
🔹 Location: Amnat Charoen, Thailand
🔹 Job Type: Full-Time
🔹 Category: Brand Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Executing Nike's brand strategy and driving cross-functional execution of seasonal and daily initiatives
- Building consumer experiences that accelerate brand engagement and business growth opportunities
- Collaborating with internal and external stakeholders to build integrated marketing plans
- Gaining insights from consumers on sport & cultural trends
- Overseeing retail execution and excellence in Nike’s stores
ASSUMPTION: This role requires a strong understanding of local sports, sports communities, youth culture, and the sneaker & fashion landscape in Thailand.
📋 Key Responsibilities
✅ Focus on key projects that build consumer experiences to accelerate brand engagement and business growth opportunities
✅ Provide brand management, team collaboration, functional & operational excellence, community building, agency management, and formulate new & disruptive ideas through best-in-class on-ground activations and experiences
✅ Gain insights from consumers on sport & cultural trends
✅ Oversee retail execution and excellence in Nike’s stores (both Nike-only and multi-brand)
✅ Lead on-ground activations in partnership with Nike’s retail partners
✅ Oversee product integration into seasonal programming, briefing marketing initiatives, supporting development of seasonal programming, managing asset development and distribution across multiple channels
✅ Deliver marketing plans from ideation to execution and manage campaign progress measurement, including recapping and de-briefing, as well as managing day-to-day operations such as budget management, internal systems, reporting, product ordering, influencer seeding, etc.
ASSUMPTION: This role requires strong project leadership, digital acumen, and the ability to balance creativity with organization and discipline in a fast-paced, ambiguous environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communications, or equivalent
Experience: 7+ years of working experience in brand management, consumer marketing, or related experience in fashion, editorial, publishing, sports, consumer brands, magazines, streaming platforms, subscription services
Required Skills:
- Genuine passion and knowledge of sports, sneaker/streetwear culture, youth culture trends, and the Nike brand
- Ability to think strategically, lead initiatives, project teams, and influence effectively
- Ability to activate and leverage sports communities
- Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment
- Previous experience with managing budgets, agencies, teams, and communities (Sport & Culture)
- A team-first mentality with ambition to coach and mentor others
- Expert proficiency in Microsoft PowerPoint, Apple Keynote, and strong proficiency in Microsoft Excel
- Excellent verbal and written proficiency in English
Preferred Skills:
ASSUMPTION: Fluency in Thai is not explicitly required but would be beneficial for this role due to the location and target audience.
💰 Compensation & Benefits
Salary Range: Based on experience and industry standards, the estimated salary range for this role in Thailand is THB 250,000 - 400,000 per month. Nike is known for offering competitive compensation packages.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous employee discount on Nike products
- Opportunities for professional development and career growth
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports, athletic footwear, and apparel. The company is a global leader in its sector and has a significant presence in Thailand.
Company Size: Nike is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Nike was founded in 1964 and has since grown into a multinational corporation with headquarters in Beaverton, Oregon, USA.
Company Description:
- Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
- The company focuses on innovative materials, reducing waste, circular design, energy efficiency, water stewardship, and transparency and accountability
- Nike is dedicated to creating a positive impact on the planet and communities it serves
Company Specialties:
- Footwear manufacturing
- Sports and athletic apparel
- Brand marketing and advertising
- Retail and e-commerce
Company Website: Nike.com
ASSUMPTION: Nike's commitment to sustainability and positive impact is an essential aspect of its brand and culture, which applicants should consider.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking, leadership, and experience in brand marketing.
Reporting Structure: The Lead, Brand Marketing Thailand will report to the Senior Director, Marketing – SEA&I and collaborate with various internal and external stakeholders.
Work Arrangement: This role is on-site, with the primary location in Amnat Charoen, Thailand. However, some flexibility may be available for remote work, depending on the company's policies and project needs.
Growth Opportunities:
- Progression to a regional or global role within Nike's marketing organization
- Expanding skills and expertise in brand marketing, consumer insights, and cross-functional collaboration
- Potential to work on high-impact projects and initiatives that drive business growth and brand engagement
ASSUMPTION: Nike's global presence and diverse business units offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Nike's office in Amnat Charoen, Thailand, is a modern and collaborative workspace designed to foster creativity and innovation.
Office Location(s): Nike Thailand HQ, Amnat Charoen, Thailand
Geographic Context:
- Amnat Charoen is a province in northeastern Thailand, known for its rich cultural heritage and natural beauty
- The region has a tropical climate, with hot and humid weather throughout the year
- Amnat Charoen is home to a growing sports and fitness community, providing ample opportunities for brand engagement and activation
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on project needs and deadlines.
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be willing to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with Nike's values
- Leadership and team collaboration abilities
- Digital acumen and creativity
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate a strong understanding of the Thai sports, sneaker, and youth culture landscapes
- Showcase your ability to balance creativity with organizational and procedural excellence
- Prepare examples of your past projects or initiatives that showcase your brand marketing and leadership skills
ATS Keywords: Brand Marketing, Consumer Marketing, Digital Acumen, Creativity, Project Leadership, Community Building, Agency Management, Budget Management, Team Collaboration, Operational Excellence, Retail Execution, Cultural Trends Insight, On-ground Activations, Communication Skills, Microsoft PowerPoint, Microsoft Excel
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, leadership, and cultural fit throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Apple Keynote
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Consumer insights and analytics tools (e.g., Google Analytics, SocialBlade, Brand24)
ASSUMPTION: Applicants should be comfortable using Microsoft Office Suite and other relevant tools for brand marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Bias Towards Action
- Innovate to Impact
- Embrace Inclusion
- Give Back
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering impact
- Innovative and creative in problem-solving
Self-Assessment Questions:
- How do you embody Nike's values in your daily work?
- Describe a time when you had to adapt to a significant change in a project or initiative. How did you handle it?
- How do you balance creativity with organizational and procedural excellence in a fast-paced environment?
ASSUMPTION: Applicants should carefully consider how their personal values and work style align with Nike's company values and work environment.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing creativity with organizational and procedural excellence in a fast-paced environment
- Adapting to cultural differences and working with diverse teams
- Navigating ambiguity and uncertainty in project scope and priorities
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position requires a strong understanding of local sports, sneaker, and youth culture trends in Thailand
- This role offers the opportunity to work for a global brand with a strong focus on innovation, sustainability, and community impact
- Career progression in this role could lead to regional or global positions within Nike's marketing organization
ASSUMPTION: Applicants should consider how this role compares to other brand marketing positions and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new sneaker model in Thailand
- Collaborating with local sports communities to create authentic and engaging brand experiences
- Managing a team to deliver a successful product launch event, including logistics, influencer engagement, and consumer activation
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Nike's overall brand strategy and marketing objectives in Thailand?
- What are the key priorities for this role in the first 90 days?
- How does Nike support the professional development and growth of its employees in brand marketing roles?
- What is the typical career path for someone in this role, and what opportunities exist for growth within the organization?
- How does Nike foster a culture of innovation and creativity in its marketing teams?
ASSUMPTION: Applicants should ask thoughtful and insightful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past projects or initiatives that showcase your brand marketing and leadership skills
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
