Lead Business Growth Manager - GENgage

📌 Core Information

🔹 Job Title: Lead Business Growth Manager - GENgage

🔹 Company: JCDecaux

🔹 Location: United Kingdom (Home Based)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-21

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (Home Based)

🚀 Job Overview

Key aspects of this role include:

• Leading the GENgage Programme to engage Gen Z audience through DOOH advertising
• Maximizing revenue opportunities and driving business growth
• Positioning JCDecaux as a leader in Gen Z engagement within the media sector
• Collaborating with internal and external stakeholders to deliver innovative campaigns
• Managing own client base and supporting wider sales teams with subject matter expertise

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of Gen Z consumer behavior.

📋 Key Responsibilities

✅ Lead the GENgage Programme, driving incremental revenue and growth opportunities from brands targeting the Gen Z audience

✅ Position JCDecaux as a leader in engaging Gen Z consumers within the media sector, creating a credible voice for the company

✅ Identify areas of opportunity and risk in Gen Z engagement and develop responses aligned with business strategy with C-suite clients

✅ Understand Gen Z engagement strategies and set the agenda both internally and externally

✅ Design and manage the GENgage programme to improve key aspects of performance in reaching Gen Z

✅ Lead JCDecaux’s dialogue on Gen Z engagement with external stakeholder groups, e.g., brands, agencies, and networks

✅ Build a network of contacts and become involved with relevant forums to ensure JCDecaux is a credible voice and peer in the Gen Z engagement space

✅ Liaise with JCDecaux’s marketing and innovation departments, helping ensure the UK continues to lead the way on initiatives targeting Gen Z within the global JCDecaux group

✅ Manage own client base of brand or corporate advertisers, delivering high-value and innovative campaigns capable of delivering incremental revenue and enhancing JCDecaux’s reputation

✅ Support wider sales teams in responding to briefs related to Gen Z engagement and creating proactive opportunities for major brand advertisers who prefer to book via agency/specialist channels

✅ Ensure that all relevant internal departments are kept aware of Gen Z engagement campaigns through open communication channels, including but not limited to CRM records

ASSUMPTION: This role involves a mix of strategic planning, client management, and stakeholder engagement, requiring strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven track record of at least 5-10 years in sales, marketing, or business development, with a focus on Gen Z engagement strategies

Required Skills:

• Proven sales expertise and business development skills
• Strong project management skills and ability to create and forge partnerships
• Excellent communication and interpersonal skills
• Customer-obsessed mindset with active influencing skills across all levels
• Extensive knowledge across sectors relevant to Gen Z, including technology, fashion, entertainment, and social media
• Ability to take complex sales strategies and ensure they fit within the channels preferred by Gen Z consumers
• Proactive approach and ability to thrive in an autonomous environment

Preferred Skills:

• Experience within the marketing and advertising arena, particularly in campaigns targeting Gen Z
• Media experience

ASSUMPTION: Candidates should have a strong background in sales, marketing, or business development, with a deep understanding of Gen Z consumer behavior and preferences.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Estimated, based on industry standards for a mid-senior level role in the UK advertising sector)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Flexible working arrangements

Working Hours: Full-time (37.5 hours per week), with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in the UK advertising sector. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on Out-of-Home (DOOH) advertising and street furniture

Company Size: 10,001+ employees, with a global presence and headquarters in Neuilly-sur-Seine, France

Founded: 1964, with a rich history in inventing advertising street furniture and becoming the number one outdoor advertising company worldwide

Company Description:

• JCDecaux specializes in three areas of business: street furniture, transport advertising, and billboard advertising
• The company aims to create value for its clients by providing innovative and effective advertising solutions
• JCDecaux is committed to equal employment opportunities and fostering a diverse and inclusive work environment

Company Specialties:

• Out Of Home Media
• Outdoor Advertising
• Street furniture
• Airport / Transport Advertising
• Billboard

Company Website: http://www.jcdecaux.com

ASSUMPTION: JCDecaux is a well-established company with a strong global presence and a focus on innovation in the outdoor advertising industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the company

Reporting Structure: This role reports directly to the Head of GENgage or a similar senior-level position

Work Arrangement: On-site (Home Based), with flexibility for remote work and opportunities for hybrid working arrangements

Growth Opportunities:

• Progression to senior management or leadership roles within the GENgage programme or related areas
• Expansion of responsibilities and client base, leading to increased revenue and impact
• Development of expertise in Gen Z engagement strategies and thought leadership within the industry

ASSUMPTION: This role offers significant opportunities for growth and development within the company, with a focus on driving business growth and enhancing the company's reputation in the Gen Z engagement space.

🌍 Location & Work Environment

Office Type: Home-based, with opportunities for on-site collaboration and meetings at JCDecaux offices or client locations

Office Location(s): United Kingdom (with opportunities for travel to other global offices)

Geographic Context:

• The United Kingdom has a large and diverse Gen Z population, providing ample opportunities for engagement and growth
• The UK is home to a significant number of JCDecaux's global offices and clients
• The role may require occasional travel to other global offices or client locations

Work Schedule: Full-time (37.5 hours per week), with flexibility for remote work and opportunities for hybrid working arrangements

ASSUMPTION: The home-based nature of this role requires strong self-motivation, time management, and communication skills to ensure productivity and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager or a member of the HR team
• Second-round interview with key stakeholders, including the Head of GENgage or a similar senior-level position
• Final-round interview and presentation, focusing on the candidate's strategic thinking and business development skills
• Background check and onboarding

Key Assessment Areas:

• Sales and business development skills
• Understanding of Gen Z consumer behavior and preferences
• Strategic thinking and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with JCDecaux's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a presentation showcasing your strategic thinking and business development skills, focusing on a specific Gen Z engagement strategy or campaign
• Research JCDecaux's company culture and values to ensure a strong cultural fit
• Follow up with the HR team or hiring manager after each interview round to express your interest and reiterate your qualifications

ATS Keywords: Gen Z engagement, business growth, sales expertise, marketing knowledge, strategic thinking, client management, stakeholder engagement, project management, communication skills, cultural fit

ASSUMPTION: The interview process for this role is designed to assess the candidate's sales and business development skills, understanding of Gen Z consumer behavior, and cultural fit with JCDecaux.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The tools and technologies required for this role are standard for sales, marketing, and business development professionals, with a focus on CRM software, project management, and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Diversity, equity, and inclusion

Work Style:

• Entrepreneurial and proactive
• Data-driven and analytical
• Strong communication and interpersonal skills
• Adaptable and resilient
• Customer-obsessed and results-oriented

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and insights related to Gen Z consumer behavior and preferences?
• Can you provide an example of a time when you successfully engaged a Gen Z audience through an advertising campaign or other initiative?
• How do you balance the need for innovation and creativity with the need to deliver tangible business results and drive revenue growth?

ASSUMPTION: Candidates should possess a strong understanding of Gen Z consumer behavior and preferences, as well as a proven track record in driving business growth and innovation in the advertising or marketing industry.

⚠️ Potential Challenges

• Managing a remote or hybrid team and ensuring productivity and engagement
• Balancing the need for innovation and creativity with the need to deliver tangible business results and drive revenue growth
• Navigating a large and diverse Gen Z population with varying preferences and behaviors
• Competing with other advertising agencies and media companies for client business and market share
• Adapting to changes in the advertising industry and consumer behavior, including the rise of digital and social media platforms

ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as a deep understanding of the advertising industry and consumer behavior.

📈 Similar Roles Comparison

• This role is unique in its focus on Gen Z engagement and business growth within the advertising industry
• Similar roles may include Business Development Manager, Marketing Manager, or Account Executive positions with a focus on Gen Z engagement or other specific consumer segments
• Career paths for this role may include progression to senior management or leadership positions within the GENgage programme or related areas, as well as opportunities for lateral movement into other business units or functions within the company

ASSUMPTION: This role offers significant opportunities for growth and development within the company, with a focus on driving business growth and enhancing the company's reputation in the Gen Z engagement space.

📝 Sample Projects

• Developing and executing a targeted advertising campaign to engage Gen Z consumers in a specific geographic region or demographic segment
• Conducting market research and analysis to identify trends and opportunities in the Gen Z engagement space
• Creating and delivering presentations or workshops to educate internal stakeholders or external clients on Gen Z consumer behavior and engagement strategies
• Managing and growing a client portfolio focused on brands or corporate advertisers targeting the Gen Z audience
• Collaborating with internal departments or external partners to develop innovative products or services that resonate with Gen Z consumers

ASSUMPTION: These projects require strong project management, communication, and stakeholder engagement skills, as well as a deep understanding of Gen Z consumer behavior and preferences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader organizational structure and strategy for the GENgage programme?
• What are the most significant challenges facing the GENgage programme, and how can this role help address them?
• How does JCDecaux support the professional development and growth of its employees, particularly in relation to this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the organization, and the broader industry, as well as their ability to drive business growth and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a presentation showcasing your strategic thinking and business development skills, focusing on a specific Gen Z engagement strategy or campaign
• Research JCDecaux's company culture and values to ensure a strong cultural fit
• Follow up with the HR team or hiring manager after each interview round to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.