📌 Core Information
🔹 Job Title: Lead Channel Marketing Manager
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (5 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing campaigns targeting various channel partners
- Building and maintaining strong relationships with channel partners for effective sales enablement
- Conducting market research and analyzing program performance to inform strategies
- Designing and organizing partner events, contributing to marketing messaging and content development
- Managing budget allocation for channel marketing activities and collaborating with cross-functional teams
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder engagement. It involves working closely with various teams and external partners to drive revenue growth and reach more customers.
📋 Key Responsibilities
✅ Develop and implement strategic marketing campaigns and resources targeting resellers, system integrators, VARs, independent vendors, partners, OEMs, private labelers, and distributors
✅ Build and maintain strong, strategic relationships with channel partners, providing them with necessary tools, resources, and training for effective sales enablement
✅ Conduct market research and analyze program performance to inform strategies, making data-driven adjustments as needed
✅ Design and organize partner events, conferences, and meetings, contributing to marketing messaging and content development to customize online promotion efforts
✅ Manage budget allocation for channel marketing activities, ensuring alignment and collaboration with sales, product, and corporate marketing teams for effective project implementation and resource management
ASSUMPTION: This role requires a proactive approach to identifying opportunities, managing projects, and driving results through strategic partnerships and marketing techniques.
🎯 Required Qualifications
Education: Bachelor’s degree (BS/BA) desired
Experience: 5+ years of related experience
Required Skills:
- Proven experience in channel marketing or a related field
- Strong strategic planning and project management skills
- Excellent communication, interpersonal, and stakeholder management skills
- Ability to analyze data and make data-driven decisions
- Familiarity with budget management and cross-functional team collaboration
Preferred Skills:
- Experience with CRM systems (e.g., Salesforce)
- Knowledge of the telecommunications industry
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is desired, relevant experience and a strong track record in channel marketing may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $130,700 - $196,100 Annually
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental benefit programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the information given in the job listing and reflects the midpoint of the range. Actual salaries may vary based on individual qualifications, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is one of the world's largest telecommunications companies, providing a wide range of services, including wireless, broadband, and entertainment.
Company Size: 10,001+ employees. As a large organization, AT&T offers numerous opportunities for growth and career advancement.
Founded: AT&T was founded in 1885 and has since grown into a global leader in communications and technology.
Company Description:
- AT&T is committed to delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences.
- The company is focused on reimagining communications and technologies that connect the world, with a mission to create a world where everything works together seamlessly.
- AT&T values diversity, inclusion, and collaboration, fostering a culture where employees can thrive and make a difference.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T's large size and extensive reach provide applicants with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Experienced professional. This role requires broad and in-depth knowledge, with the ability to lead significant projects with strategic autonomy and influence executive decisions.
Reporting Structure: This role may report directly to senior leadership or manage a team of channel marketing professionals.
Work Arrangement: On-site, with a minimum of 5 days per week required in the office. No relocation is offered.
Growth Opportunities:
- Mentoring less experienced staff and implementing long-term plans that impact the organization
- Collaborating with senior leadership on strategic projects and initiatives
- Expanding industry knowledge and expertise through working with various channel partners and teams
ASSUMPTION: This role offers significant opportunities for professional growth and development, as well as the chance to make a meaningful impact on the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US
Geographic Context:
- Dallas, Texas, is a major metropolitan area with a diverse population and a thriving business environment.
- The office is located in the downtown Dallas area, offering easy access to public transportation and various amenities.
- The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities.
Work Schedule: The work schedule is primarily Monday through Friday, with some flexibility for remote work on an as-needed basis.
ASSUMPTION: The on-site work arrangement may require some flexibility and adaptability, as the role involves collaborating with various teams and external partners.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a hiring manager or HR representative
- In-person or virtual interview with senior leadership or team members
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Communication and interpersonal skills
- Data analysis and decision-making abilities
- Cultural fit and alignment with AT&T's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with channel marketing strategies, partner relationships, and market analysis
- Research AT&T's mission, values, and recent initiatives to demonstrate your enthusiasm and cultural fit
ATS Keywords: Channel Marketing, Partner Relationship Management, Market Analysis, Performance Tracking, Event Coordination, Budget Management, Cross-functional Collaboration
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool. Applicants should be prepared for a comprehensive assessment of their skills and experience.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects at hand. Applicants should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Performance
- Diversity
- One AT&T
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with diverse stakeholders and adapting to changing priorities?
- Do you have a strong analytical mindset and a data-driven approach to decision-making?
- Are you able to develop and implement strategic plans that drive results?
ASSUMPTION: AT&T values diversity, inclusion, and collaboration, fostering a culture where employees can thrive and make a difference. Applicants should be prepared to demonstrate their alignment with these values and work styles.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the needs of internal stakeholders and external partners
- Adapting to a dynamic and ever-changing market landscape
- Working in a large, matrixed organization with complex reporting structures
ASSUMPTION: While this role presents numerous opportunities for growth and impact, it also comes with its own set of challenges that require strong project management, communication, and stakeholder engagement skills.
📈 Similar Roles Comparison
- Compared to other channel marketing roles, this position requires a higher level of strategic thinking and project management
- In the telecommunications industry, channel marketing plays a crucial role in driving revenue growth and reaching more customers
- Career paths in channel marketing may include moving into senior leadership roles, managing teams, or specializing in specific aspects of channel marketing
ASSUMPTION: While this role shares similarities with other channel marketing positions, it also has unique aspects that require a strategic and forward-thinking approach to driving results through partnerships and marketing techniques.
📝 Sample Projects
- Developing and implementing a strategic marketing campaign to drive revenue growth for a specific channel partner
- Conducting market research and analyzing program performance to inform strategic adjustments and optimize results
- Designing and organizing a partner event to showcase AT&T's latest products and services and drive customer acquisition
ASSUMPTION: These sample projects illustrate the strategic and data-driven approach required to succeed in this role, as well as the importance of collaboration and stakeholder management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does AT&T support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does AT&T measure success for this role, and what are the key performance indicators (KPIs) used to track progress?
- What is the company's approach to work-life balance, and how is that supported in this role?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, allowing them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching AT&T's mission, values, and recent initiatives
- Consider your availability for a minimum of 5 days per week in the office, as required for this role
- Follow up with the hiring team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
