Lead Content Designer

📌 Core Information

📌 Core Information

🔹 Job Title: Lead Content Designer

🔹 Company: Made Tech

🔹 Location: Any UK Office Hub (Bristol / London / Manchester / Swansea)

🔹 Job Type: Permanent

🔹 Category: Design

🔹 Date Posted: 2025-05-22

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Setting strategic direction for content of services
• Ensuring content aligns to client objectives while meeting user needs
• Assuring quality of content delivery across teams
• Leading the overall approach to user-centered design (UCD) with service teams

ASSUMPTION: This role requires a high level of expertise in content design and UCD, with a significant amount of autonomy and responsibility.

📋 Key Responsibilities

✅ Lead the overall approach to UCD with your service team

✅ Assure the quality of design delivery within your service team and set and share Made Tech’s design standards to ensure design best practice

✅ Be accountable for the production of high-quality, user-focused content

✅ Play a leading role in ensuring delivery teams have a shared understanding of problems to solve and ideas to test

✅ Have excellent knowledge of how to make services accessible to everyone

✅ Have thorough knowledge of the government Service Standard and how to meet it through content design and wider design best practice

✅ Show teams by doing - demonstrating good habits for sharing and improving content

✅ Demonstrate extensive experience in creating, iterating, managing and overseeing content across multiple channels

✅ Encourage teams to review and evaluate the effectiveness of processes and systems, and support them to iterate for improvements

✅ Build relationships with clients, earning their trust and understanding their needs

✅ Identify opportunities for new work, and support the bid team by contributing UCD expertise to bids

✅ Manage less experienced content designers

✅ Identify gaps in content design skills and capability, and help teams to grow and develop

✅ Lead and/or support the hiring and onboarding of designers

✅ Help lead a safe, supportive, healthy community of practice

✅ Represent content design publicly and internally

ASSUMPTION: This role involves a mix of strategic thinking, hands-on content design, team leadership, and client management.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 5-10 years of experience in content design, with a focus on user-centered design and public services

Required Skills:

• Expertise in user-centered design and content strategy
• Proven experience in leading and managing teams
• Excellent communication and stakeholder management skills
• Strong understanding of the government Service Standard
• Familiarity with accessibility standards and best practices

Preferred Skills:

• Experience in the public sector or working with government clients
• Knowledge of agile methodologies
• Fluency in design tools (e.g., Sketch, Figma, Adobe XD)

ASSUMPTION: Candidates should have a strong portfolio demonstrating their content design skills and experience leading teams.

💰 Compensation & Benefits

Salary Range: £65,000 - £75,000 / year

Benefits:

• 30 Days Holiday
• Flexible Working Hours
• Flexible Parental Leave
• Remote Working
• Paid Counselling

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is based on industry standards for a lead content designer role in the UK.

📌 Applicant Insights

🔍 Company Context

Industry: Made Tech operates in the IT Services and IT Consulting industry, focusing on using technology to improve society and deliver world-class digital, data, and technology services.

Company Size: Made Tech has 201-500 employees, providing a mid-sized company environment where applicants can expect a mix of structure and agility.

Founded: Made Tech was founded in 2012, giving it over a decade of experience in the industry.

Company Description:

• Made Tech helps organizations transform, deliver, and manage world-class digital products and services.
• The company has worked on high-profile projects such as the Homes for Ukraine service and improving access to NHS services.
• Made Tech is committed to using technology to improve society and has been recognized for its initiatives in workplace transparency.

Company Specialties:

• Test Driven Development
• Continuous Delivery
• DevOps
• Agile Transformation
• Bespoke Software Development
• Ruby on Rails, Clojure, NodeJS, GoLang, React, and Cloud Automation

Company Website: http://www.madetech.com

ASSUMPTION: Made Tech's focus on using technology to improve society creates an environment where applicants can make a positive impact through their work.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy.

Reporting Structure: The Lead Content Designer reports to the Head of Discipline for Content Design or a UCP Principal.

Work Arrangement: This role offers flexible working hours and remote work options.

Growth Opportunities:

• Leading and managing teams
• Contributing to the commercial success of Made Tech by identifying new opportunities for work
• Representing content design publicly and internally

ASSUMPTION: This role offers significant opportunities for growth and leadership within the content design discipline.

🌍 Location & Work Environment

Office Type: Made Tech has multiple office hubs across the UK, with flexible remote work options available.

Office Location(s): Bristol, London, Manchester, Swansea

Geographic Context:

• The UK offices are located in major cities, providing access to a wide range of amenities and cultural attractions.
• The remote work option allows for greater flexibility and work-life balance.
• The UK has a temperate maritime climate, with mild winters and cool summers.

Work Schedule: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The flexible work arrangement and multiple office locations cater to a diverse range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with a senior leader or panel

Key Assessment Areas:

• Content design skills and experience
• Leadership and team management abilities
• Client management and stakeholder communication skills
• Alignment with Made Tech's mission and values

Application Tips:

• Highlight specific examples of your content design experience and leadership achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of Made Tech's mission and how your skills and experience align with the role's requirements.
• Prepare a portfolio showcasing your content design work, with a focus on user-centered design and strategic content planning.

ATS Keywords: User-centered design, content strategy, content design, team leadership, client management, government Service Standard, accessibility, public services

ASSUMPTION: Made Tech's interview process is designed to assess both technical skills and cultural fit, with a focus on the candidate's ability to contribute to the company's mission.

🛠️ Tools & Technologies

• Design tools: Sketch, Figma, Adobe XD
• Project management tools: Jira, Asana, Trello
• Collaboration tools: Slack, Microsoft Teams, Google Workspace

ASSUMPTION: The specific tools and technologies used may vary depending on the project and team requirements.

👔 Cultural Fit Considerations

Company Values:

• Putting people first
• Being open and honest
• Taking ownership and being accountable
• Continuously learning and improving
• Working together to achieve more

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Focused on delivering impact and making a positive difference

Self-Assessment Questions:

• How do you embody Made Tech's values in your work?
• Can you describe a time when you had to adapt to a significant change in a project or team dynamic?
• How do you approach mentoring and supporting the growth of less experienced team members?

ASSUMPTION: Made Tech's values-driven culture is central to its mission of using technology to improve society, and candidates should be prepared to demonstrate their alignment with these values.

⚠️ Potential Challenges

• Managing multiple teams and projects simultaneously
• Balancing strategic content planning with hands-on content design work
• Building and maintaining strong client relationships in a fast-paced, agile environment
• Adapting to the unique needs and constraints of public sector clients

ASSUMPTION: These challenges are inherent to the role and require a high degree of adaptability, strategic thinking, and strong communication skills.

📈 Similar Roles Comparison

• Compared to other lead content designer roles, this position places a greater emphasis on team leadership and client management.
• In the public sector, content designers often work on high-impact, high-visibility projects, which can present unique challenges and rewards.
• Career progression in content design may include moving into more senior leadership roles, such as Head of Content Design or Chief Design Officer.

ASSUMPTION: This role offers a unique blend of strategic, leadership, and hands-on content design responsibilities, with opportunities for growth and progression within the field.

📝 Sample Projects

• Leading the content design for a high-profile public service, such as the Homes for Ukraine service
• Collaborating with cross-functional teams to improve access to NHS services through digital channels
• Developing and implementing a content strategy for a local authority's housing repair online service

ASSUMPTION: These sample projects demonstrate the range of content design work that a Lead Content Designer at Made Tech might be involved in.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does Made Tech support the growth and development of its content design team members?
• Can you provide an example of a time when Made Tech's values drove a significant project outcome?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Made Tech approach work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, team, and company culture, and to assess their fit with Made Tech's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your content design experience and leadership achievements.
• Write a cover letter explaining how your skills and experience align with the role's requirements and Made Tech's mission.
• Prepare a portfolio showcasing your content design work, with a focus on user-centered design and strategic content planning.
• Follow up with the talent team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.