Lead Content Strategist

📌 Core Information

Job Title: Lead Content Strategist

Company: Advantage | The Authority Company

Location: Charleston, South Carolina, United States

Job Type: Hybrid (2 days/week in office)

Category: Book and Periodical Publishing

Date Posted: June 23, 2025

Experience Level: 5-10 years

Remote Status: Remote-friendly (periodic travel to headquarters)

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing editorial team to elevate content quality across platforms
• Managing four direct reports and serving as a key liaison between internal teams and external stakeholders
• Collaborating cross-functionally to ensure accurate, on-time delivery of client work
• Guiding content strategy and workflow while being hands-on with content development
• Driving measurable results through strategic, data-driven content strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership, collaboration, and communication skills. It's a highly visible, client-facing position that demands adaptability and a player/coach approach.

📋 Key Responsibilities

Leadership & Team Management:

• Lead, mentor, and manage a team of four direct reports, including the Content Operations Manager, Managing Editor, Lead Writer, and Content Writer
• Foster a collaborative, high-performing team culture that delivers exceptional results

Content Strategy & Development:

• Develop and execute content strategies across multiple projects, topics, and brand voices
• Write and edit high-quality content, including whitepapers, blogs, articles, social/short-form content, website copy, assessments, and email campaigns
• Set the standard for excellence through personal content creation

Cross-Functional Collaboration:

• Work closely with Authority Advisors, Strategists, Digital Media Specialists, Web Developers, and other teams to ensure accurate, on-time delivery of client work
• Collaborate with subject matter experts to create engaging, results-driven content

ASSUMPTION: The ideal candidate has experience leading content teams, with strong expertise in planning, strategy, writing, editing, QA, and project management. They thrive in fast-paced environments and are comfortable navigating complex, technical subject matter.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Communications, Marketing, or a related field

Experience: 7+ years of experience conceptualizing, managing, and producing content that establishes thought leadership and delivers measurable results

Required Skills:

• Proven leadership and management skills, with experience leading cross-functional teams
• Excellent writing, editing, and communication skills, with a strong command of tone and voice
• Ability to translate complex subject matter into compelling, educational content for non-technical audiences
• Strategic mindset, with the ability to use insights to inform content strategies and drive business growth
• Familiarity with SEO best practices and AI tools to support content creation and workflow optimization
• Experience working with high-level clientele and adapting messaging and tone across diverse audiences and channels
• Strong research and writing abilities across a wide range of complex topics
• Working knowledge of standard style guides, such as the AP Stylebook and Chicago Manual of Style

ASSUMPTION: The ideal candidate has a track record of driving measurable results through strategic content strategies. They are comfortable using data to inform decision-making and have experience working with AI tools to optimize content workflows without compromising brand integrity or originality.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and qualifications)

Benefits:

• Generous Vacation/PTO policies
• Medical, Dental, and Vision plans (eligibility begins the first of the month after 30 days)
• 401(k) plan with company contributions
• Additional benefits available after 90 days of employment to support well-being and professional development

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The final offer will be determined based on the candidate's qualifications and the company's internal equity and compensation structures.

📌 Applicant Insights

🔍 Company Context

Industry: Book and Periodical Publishing

Company Size: 51-200 employees

Founded: 2006

Company Description:

• Advantage | The Authority Company is the publishing home of Forbes Books, SXSW Books, Entrepreneur Books, and Advantage Books
• Through our authority publishing and marketing solutions, we elevate the impact of executives, entrepreneurs, and leaders
• Recognized as "the authority on authority," our mission is to help clients become thought leaders and drive business growth

Company Specialties:

• Book Publishing
• Book Distribution
• Book Marketing
• Authority Marketing
• Book Writing
• Ghostwriting
• PR

Company Website: theauthoritycompany.com

ASSUMPTION: Advantage | The Authority Company is a well-established player in the book publishing industry, with a strong reputation for helping clients elevate their impact and drive business growth. The company's comprehensive suite of services, including authority publishing, marketing, and consulting, sets it apart in the industry.

📊 Role Analysis

Career Level: Mid-career to Senior-level

Reporting Structure: Reports directly to the Director of Digital Strategy

Work Arrangement: Hybrid (2 days/week in office, with remote flexibility)

Growth Opportunities:

• Potential to advance to a Director-level role as the team and company grow
• Opportunities to work on diverse projects and collaborate with various teams
• Chance to contribute to the company's overall strategy and growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and contribute to its strategic direction.

🌍 Location & Work Environment

Office Type: Downtown office in Charleston, SC

Office Location(s): 18 Broad Street, Suite 300, Charleston, SC 29401

Geographic Context:

• Charleston, SC, is a historic city known for its rich history, beautiful architecture, and vibrant arts scene
• The company's downtown office is conveniently located near the city's cultural attractions and amenities
• The region offers a mild climate, with four distinct seasons

Work Schedule: Standard full-time work hours, with flexibility for remote work

ASSUMPTION: The company's downtown Charleston location offers a unique blend of history and modernity, providing employees with a vibrant and engaging work environment. The company's commitment to fostering a positive work-life balance is reflected in its flexible work arrangements.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-depth behavioral and skills-based interviews
• Assessment of cultural fit and leadership potential
• Background and reference checks

Key Assessment Areas:

• Leadership and management skills
• Writing and editing abilities
• Strategic thinking and problem-solving
• Adaptability and cultural fit

Application Tips:

• Highlight your leadership experience and accomplishments in your resume and cover letter
• Demonstrate your writing and editing skills through tailored samples or a portfolio
• Prepare for behavioral interview questions that assess your leadership, strategic, and problem-solving skills
• Research the company and industry to show your enthusiasm and understanding

ATS Keywords: Lead Content Strategist, Content Management, Content Strategy, Team Leadership, SEO, AI, Writing, Editing, Publishing, Marketing, Thought Leadership, Business Growth

ASSUMPTION: The interview process for this role will focus on assessing the candidate's leadership, strategic, and communication skills, as well as their cultural fit with the company. Demonstrating relevant experience and a strong understanding of the role's requirements will be crucial for success.

🛠️ Tools & Technologies

• Google Workspace (Docs, Sheets, Slides, Drive)
• Microsoft Word, Excel, and PowerPoint
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• AI writing tools (e.g., Jasper, Copy.ai, Frase)
• Project management tools (e.g., Asana, Monday.com, Trello)
• Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)

ASSUMPTION: Familiarity with the listed tools is preferred, but the company is willing to provide training and support to help the right candidate succeed in the role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Growth

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Data-informed
• Customer-focused

Self-Assessment Questions:

• How do you align with the company's values, particularly in your approach to work and leadership?
• How do you handle feedback and incorporate it into your work to improve results?
• Describe a time when you had to adapt your communication style to effectively lead a diverse team?

ASSUMPTION: The ideal candidate for this role will demonstrate strong alignment with the company's values and work style. They will be able to thrive in a collaborative, adaptable environment and drive results through data-informed decision-making.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing multiple projects and deadlines
• Adapting to the unique needs and preferences of high-level clients
• Keeping up with industry trends and best practices in content strategy and AI tools

ASSUMPTION: The ideal candidate will be comfortable addressing these challenges and have a proven track record of driving results in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on leading a content team and driving strategic, data-driven content strategies for a diverse range of clients
• Unlike other content management roles, this position requires a strong leadership background and the ability to manage and mentor direct reports
• Compared to similar roles in the industry, this opportunity offers a unique blend of leadership, strategy, and hands-on content creation responsibilities

ASSUMPTION: The ideal candidate will understand the unique aspects of this role and be excited about the opportunity to lead a team and drive strategic content initiatives in a dynamic publishing environment.

📝 Sample Projects

• Developing a comprehensive content strategy for a new book launch, including blog posts, social media content, and email marketing campaigns
• Managing a team to create a series of whitepapers for a thought leadership campaign, targeting C-level executives in the tech industry
• Collaborating with a client to produce a podcast series, showcasing their expertise and driving brand awareness

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide concrete examples of their leadership, strategic, and content creation skills.

❓ Key Questions to Ask During Interview

• How do you approach leading a team with diverse skills and backgrounds to deliver high-quality content on tight deadlines?
• Can you describe a time when you had to adapt your content strategy based on data or feedback to improve results?
• How do you ensure that your content aligns with the client's brand voice and messaging, even when working on multiple projects simultaneously?
• Can you share an example of a successful content strategy you've developed and executed, and the results it drove for your client?
• How do you stay current with industry trends and best practices in content strategy and AI tools, and how do you incorporate that knowledge into your work?

ASSUMPTION: The ideal candidate will be prepared to discuss their leadership, strategic, and content creation skills in depth, with concrete examples and insights tailored to the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Highlight your leadership experience and accomplishments in your resume and cover letter
• Prepare for behavioral interview questions that assess your leadership, strategic, and problem-solving skills
• Research the company and industry to show your enthusiasm and understanding
• Follow up with the hiring manager one week after applying, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.