📌 Core Information
🔹 Job Title: Lead Creative Writer, Growth
🔹 Company: Faire
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (In-office 2 days/week)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling narratives and copy to drive user acquisition and engagement across multiple channels
- Collaborating with cross-functional teams to develop and execute growth marketing strategies
- Setting messaging strategy for all growth initiatives and creating messaging guidelines
- Optimizing copy for paid advertising campaigns, lifecycle emails, and SEO
- Leading copy experimentation initiatives and analyzing performance data to inform decisions
ASSUMPTION: This role requires a strong background in creative writing for marketing, with a focus on growth and performance marketing. The ideal candidate will have experience working with cross-functional teams and leading strategic writing initiatives.
📋 Key Responsibilities
✅ Partner with Paid Marketing teams to develop and optimize copy for paid advertising campaigns across various platforms
✅ Collaborate with Lifecycle Marketing Managers to create effective email marketing campaigns and customer journey communications
✅ Work alongside SEO specialists to craft content that improves organic search performance and lead generation
✅ Lead copy experimentation initiatives, including A/B testing and performance analysis
✅ Partner with Brand Designers on ideating and executing world class creative for growth marketing initiatives
✅ Work closely with Product Designers and Content Designers to align marketing messaging with product experience
✅ Coordinate with other Creative Writers to maintain and evolve brand voice guidelines and messaging
✅ Demonstrate data-driven rigor to set goals, track performance, iterate, and influence creative best practices
ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams to deliver high-quality outputs.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 6+ years of experience in creative writing for marketing, with a focus on growth and performance marketing
Required Skills:
- Excellent writing craft skills with a mastery of language and narratives
- Proven ability to write for a variety of channels and maintain high-quality standards
- Deep understanding of creative best practices for digital marketing channels
- Ability to analyze data and metrics to inform copy decisions
- Strong understanding of conversion optimization and A/B testing methodologies
- Experience with SEO best practices and keyword optimization
- Experience leading strategic writing initiatives and managing complex projects independently
- Excellent collaborative skills and ability to work effectively with cross-functional teams
- Excellent presentation and communication skills
- A growth mindset, open to feedback, and adaptable in a fast-paced environment
Preferred Skills:
- Experience writing for B2B or SaaS products
ASSUMPTION: Candidates should have a well-rounded portfolio demonstrating successful growth marketing campaigns and compelling promotional copy across different channels and mediums.
💰 Compensation & Benefits
Salary Range: $139,500 to $192,000 per year (San Francisco)
Benefits:
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is subject to change and may be modified in the future. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location.
📌 Applicant Insights
🔍 Company Context
Industry: Faire is a software development company focused on empowering brands and retailers to strengthen the unique character of local communities.
Company Size: Faire has 1,001-5,000 employees, providing a mid-sized company environment where applicants can expect structured processes and established teams.
Founded: Faire was founded in 2017 by a team of early product and engineering leads from Square.
Company Description:
- Faire is an online wholesale marketplace built on the belief that the future is local
- The company connects independent retailers around the globe with brands and products to sell in their stores
- Faire uses technology, data, and machine learning to support the growth of independent businesses and drive positive economic impact in local communities
Company Specialties:
- Wholesale marketplace
- Retail technology
- E-commerce platform
- Small business support
Company Website: https://www.faire.com/careers
ASSUMPTION: Faire's mission to empower small businesses and strengthen local communities makes it an attractive option for candidates who want to make a positive impact through their work.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and leadership in creative writing for marketing.
Reporting Structure: The Lead Creative Writer will report directly to the Head of Creative and collaborate with various teams, including Paid Marketing, Lifecycle Marketing, SEO, Product Design, and Brand Design.
Work Arrangement: This is a hybrid role, requiring employees to be in the office 2 days per week (Tuesdays and Thursdays) and allowing up to 4 weeks of remote work per year.
Growth Opportunities:
- As Faire continues to grow, there may be opportunities for the Lead Creative Writer to take on additional responsibilities or lead a team
- The company offers equity and benefits, providing opportunities for professional and financial growth
- Faire's commitment to supporting small businesses and local communities may present unique growth opportunities for the right candidate
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Faire's headquarters is located in San Francisco, with additional offices in Kitchener-Waterloo, Toronto, London, New York, and other global locations.
Office Location(s): 100 Potrero Avenue, San Francisco, CA 94103, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a high cost of living
- The city is known for its diverse culture, progressive values, and scenic beauty
- Faire's office is located in the Potrero Hill neighborhood, offering easy access to public transportation and nearby amenities
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely up to 4 weeks per year.
ASSUMPTION: Faire's hybrid work arrangement provides employees with the flexibility to balance their personal and professional lives while still benefiting from the collaborative in-office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Portfolio review and writing test
- On-site or video interview with the hiring manager and cross-functional team members
- Final interview with the Head of Creative
- Background check and offer extension
Key Assessment Areas:
- Writing samples and portfolio review
- Writing test or case study
- Cultural fit and alignment with Faire's values
- Problem-solving skills and strategic thinking
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your range and versatility as a creative writer
- Prepare for the writing test or case study by researching Faire's brand voice and messaging guidelines
- Be ready to discuss your thought process and reasoning behind your writing decisions
- Follow up with the HR team one week after your final interview to express your continued interest in the role
ATS Keywords: Creative Writing, Growth Marketing, Copywriting, SEO, A/B Testing, Email Marketing, Collaboration, Brand Messaging, Digital Marketing, Performance Marketing, Project Management, Presentation Skills, Communication Skills, Conversion Optimization, B2B Writing
ASSUMPTION: Faire's application process is designed to assess candidates' writing skills, strategic thinking, and cultural fit. Successful applicants will demonstrate a strong portfolio, excellent communication skills, and a deep understanding of Faire's brand and values.
🛠️ Tools & Technologies
- Google Workspace (Docs, Sheets, Slides)
- Asana or similar project management tool
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Advertising platforms (e.g., Google Ads, Meta Ads, Pinterest Ads)
- Email marketing platforms (e.g., Mailchimp, Klaviyo)
- Design tools (e.g., Sketch, Figma, Adobe Creative Suite)
ASSUMPTION: The Lead Creative Writer will be expected to be proficient in using various tools and technologies to streamline workflows and collaborate effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Work Style:
- Collaborative and data-driven
- Fast-paced and adaptable
- Customer-focused and results-oriented
- Innovative and creative
Self-Assessment Questions:
- Do you align with Faire's mission to empower small businesses and strengthen local communities?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on data-driven decision making?
- Do you have a growth mindset and a willingness to adapt and learn in a dynamic work environment?
ASSUMPTION: Faire's company culture values entrepreneurship, curiosity, and a customer-focused approach. Successful candidates will demonstrate a strong alignment with these values and a willingness to adapt and grow in a fast-paced environment.
⚠️ Potential Challenges
- Faire's fast-paced growth may present challenges in maintaining work-life balance and managing competing priorities
- The hybrid work arrangement may require employees to commute to the office 2 days per week, which could be challenging for those living outside the San Francisco area
- The competitive job market in the tech industry may make it difficult to stand out and secure a position at Faire
- The cost of living in San Francisco is high, which may present financial challenges for some candidates
ASSUMPTION: While Faire offers numerous benefits and opportunities for growth, candidates should be aware of the potential challenges associated with working in a fast-paced, competitive tech environment.
📈 Similar Roles Comparison
- Compared to other creative writing roles in the marketing industry, this position places a stronger emphasis on growth and performance marketing, requiring candidates to have a deep understanding of digital marketing channels and conversion optimization strategies
- Faire's focus on supporting small businesses and local communities sets it apart from other e-commerce platforms, offering candidates the opportunity to make a positive impact on local economies
- Career progression in this role may involve transitioning into a leadership or management position, with opportunities to oversee a team of creative writers and collaborate with cross-functional stakeholders
ASSUMPTION: This role offers unique opportunities for candidates interested in growth marketing, small business support, and making a positive impact on local communities.
📝 Sample Projects
- Developing a comprehensive brand voice and messaging guide for Faire's growth marketing initiatives
- Creating a series of compelling ad campaigns to drive user acquisition and engagement across multiple digital channels
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
- Collaborating with SEO specialists to create high-quality, optimized content that improves organic search performance and lead generation
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities available to the Lead Creative Writer at Faire.
❓ Key Questions to Ask During Interview
- Can you describe the current brand voice and messaging guidelines for Faire's growth marketing initiatives? How might these evolve under my leadership?
- How does the creative team collaborate with other departments, such as Paid Marketing, Lifecycle Marketing, and Product Design, to develop and execute growth marketing strategies?
- What are the most significant challenges facing Faire's growth marketing efforts, and how can this role help address them?
- How does Faire support the professional development and growth of its employees, particularly within the creative team?
- What are the key performance indicators (KPIs) used to measure the success of Faire's growth marketing campaigns, and how might these be optimized over time?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and commitment to Faire's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your range and versatility as a creative writer
- Prepare for the writing test or case study by researching Faire's brand voice and messaging guidelines
- Follow up with the HR team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
