Lead Demand Generation Manager

📌 Core Information 🔹 Job Title: Lead Demand Generation Manager 🔹 Company: NetDocuments 🔹 Location: Remote - US 🔹 Job Type: Hybrid 🔹 Category: Marketing 🔹 Date Posted: April 4, 2025 🔹 Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Developing, executing, and analyzing demand generation campaigns across various channels to deliver revenue at or above monthly targets. - Researching and presenting recommendations for direct response marketing programs, including email campaigns, webinars, PPC, SEO, content syndication, conferences, and online events. - Forecasting demand flows and delivering on demand/lead commitments to the business. - Supporting and informing the development of content required for campaign concepts and deliverables through internal and/or agency resources. - Delivering world-class reporting and analytics, driving A/B testing and optimization into all aspects of marketing, and bringing forward marketing strategies and tactics based on testing and analysis. - Working with sales and sales operations to track and manage lead flow and increase conversion rates at each stage of marketing and sales. ASSUMPTION: This role requires a strong understanding of the SMB market and experience working with SaaS products. The ideal candidate will have a proven track record of success in demand generation, with a focus on the SMB space. 📋 Key Responsibilities ✅ Campaign Development & Execution: - Develop, execute, and analyze demand generation campaigns across various channels to meet or exceed revenue targets. - Collaborate with cross-functional teams to create and execute integrated marketing campaigns. ASSUMPTION: Campaigns may include email marketing, content marketing, social media marketing, PPC, SEO, and event marketing. The ideal candidate will have experience with at least three of these channels. ✅ ROI Analysis & Optimization: - Analyze campaign performance and ROI to optimize marketing spend and maximize revenue. - Continuously monitor and report on campaign performance metrics to stakeholders. ASSUMPTION: The ideal candidate will have strong analytical skills and experience using tools like Google Analytics to track and optimize campaign performance. ✅ Collaboration & Communication: - Work closely with sales and sales operations teams to align marketing efforts with sales strategies and pipeline goals. - Collaborate with product, product marketing, creative services, and channel partners to develop and execute campaigns that drive revenue growth. ASSUMPTION: The ideal candidate will have excellent communication and collaboration skills, with experience working with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - Minimum 5 years in demand generation or marketing strategy, with at least 3 years of experience in the SMB space. - Proven track record of success in demand generation, with a focus on the SMB market. - Experience with SaaS products and marketing strategies specific to the SMB space. Required Skills: - Advanced knowledge of demand generation best practices, with a focus on the SMB market. - Proficiency in Salesforce, Marketo, and Google Analytics. - Strong analytical and quantitative skills, with experience using data to drive marketing decisions. - Excellent project management and planning skills, with the ability to manage multiple projects simultaneously. - Strong communication, writing, and presentation skills, with the ability to clearly articulate complex information. - Ability to think critically and communicate complex information effectively. Preferred Skills: - Experience with marketing automation and lead management tools. - Familiarity with A/B testing and optimization strategies. - Knowledge of best practices for sales and marketing operations, automation, and workflow processes. ASSUMPTION: Candidates with experience in the legal industry or working with law firms will have a significant advantage. 💰 Compensation & Benefits Salary Range: $126,000 - $155,000 per year Benefits: - 90% healthcare premiums company covered - HSA company contribution - 401K match at 4% with immediate vesting - Flexible PTO (typically 3 to 4 weeks a year) - 10 paid holidays - Monthly contributions for life activities and wellness - Access to LinkedIn learning with monthly dedicated time to explore Working Hours: Full-time, 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Software Development Company Size: 201-500 employees Founded: 1998 Company Description: NetDocuments is the leader in cloud enterprise content management, providing intelligent and confidential document and email management for small to large organizations, including many of the Am Law 100 firms. With decades of experience, NetDocuments offers a modern, secure solution that reduces IT burden and costs, while ensuring strict compliance and security guidelines. Company Specialties: The Leader in Cloud Enterprise Content Management, Document and Email Management for Law Firms, Client Portals for External Sharing and Collaboration, Security & Compliance: ISO 27001, Soc 2 Type 2, HIPAA, FINRA, SEC Company Website: https://www.netdocuments.com ASSUMPTION: NetDocuments' focus on the legal industry and commitment to security and compliance make it an attractive option for candidates interested in working in a regulated environment. 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: Reports directly to the Director of Demand Work Arrangement: Hybrid, with a mix of remote and on-site work Growth Opportunities: - Potential to move into a senior marketing role or management position as the company continues to grow. - Opportunities to work on high-impact projects and collaborate with cross-functional teams. ASSUMPTION: The ideal candidate will be eager to take on new challenges and contribute to the company's growth and success. 🌍 Location & Work Environment Office Type: Hybrid, with a mix of remote and on-site work Office Location: Lehi, Utah Geographic Context: Lehi, Utah, is a suburb of Salt Lake City, offering a mix of urban and outdoor activities. The area is known for its high quality of life, with a low cost of living compared to other major metropolitan areas. Work Schedule: Flexible, with a focus on results and productivity. ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and able to manage their time effectively. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. In-depth interview with the hiring manager and a team member. 3. Final interview with the Director of Demand and another team member. Key Assessment Areas: - Understanding of the SMB market and NetDocuments' products. - Experience with demand generation campaigns and marketing strategies. - Ability to analyze data and make data-driven decisions. - Communication and collaboration skills. Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills. 2. Prepare for behavioral interview questions that focus on your experience with demand generation campaigns and marketing strategies. 3. Research NetDocuments and the legal industry to demonstrate your understanding of the company and its products. ATS Keywords: Demand Generation, Marketing Strategy, SMB, SaaS, ROI Analysis, Salesforce, Marketo, Google Analytics, Lead Management, Marketing Automation, Project Management, Critical Thinking, Collaboration, Legal Industry, Compliance, Security ASSUMPTION: The ideal candidate will be proactive in their application process, tailoring their materials and preparing for interviews to showcase their relevant experience and skills. 🛠️ Tools & Technologies - Salesforce - Marketo - Google Analytics - Microsoft Office Suite (Word, Excel, PowerPoint) - LinkedIn Sales Navigator - Asana or similar project management tool ASSUMPTION: The ideal candidate will have experience with at least three of these tools and be comfortable learning new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centric focus - Passionate hard work - Exploring new things - Recognition of every interaction matters Work Style: - Collaborative and team-oriented - Results-driven and focused on outcomes - Adaptable and open to feedback - Committed to continuous learning and improvement Self-Assessment Questions: 1. How do you align with NetDocuments' customer-centric focus, and can you provide an example of a time when you put customers first in a previous role? 2. Describe a situation where you had to learn a new tool or technology to complete a project. How did you approach this challenge, and what was the outcome? 3. How do you handle feedback, and can you give an example of a time when you received constructive criticism and used it to improve your performance? ASSUMPTION: The ideal candidate will be able to provide specific examples that demonstrate their alignment with NetDocuments' values and work style. ⚠️ Potential Challenges 1. Working in a hybrid environment may require adjusting to a new work-life balance. 2. The legal industry can have strict compliance and security guidelines, which may require additional training and attention to detail. 3. The role may involve working with cross-functional teams, requiring strong collaboration and communication skills. 4. The SMB market can be competitive, with a need to stay up-to-date on industry trends and best practices. 📈 Similar Roles Comparison 1. Demand Generation Manager vs. Marketing Manager: While both roles focus on driving revenue growth, the Demand Generation Manager role is more focused on generating leads and awareness, while the Marketing Manager role is more focused on brand awareness and customer retention. 2. SMB vs. Enterprise: Working in the SMB space may require a more targeted and personalized approach to marketing, with a focus on smaller, more niche markets. In contrast, enterprise marketing may involve broader, more general campaigns targeting larger, more diverse markets. 3. Legal Industry vs. Other Industries: Working in the legal industry may require a stronger focus on compliance, security, and data privacy, with a need to understand and adhere to industry-specific regulations and guidelines. ASSUMPTION: The ideal candidate will be able to compare and contrast these roles and industries, highlighting their relevant experience and skills. 📝 Sample Projects 1. Developing and executing a targeted email campaign to generate leads for a new product launch in the SMB space. 2. Creating and optimizing a PPC campaign to drive traffic to a company's website and increase conversions. 3. Planning and executing a webinar series to educate potential customers about a company's products and services. ASSUMPTION: The ideal candidate will be able to provide specific examples of projects they have worked on, demonstrating their experience and skills in demand generation and marketing strategies. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the legal industry, and how does NetDocuments address them? 2. How does NetDocuments measure the success of its demand generation campaigns, and what are the key metrics used to track performance? 3. What opportunities are there for growth and advancement within the marketing team at NetDocuments? 4. How does NetDocuments support work-life balance for its employees, and what resources are available to help manage stress and prevent burnout? 5. What is the company's approach to diversity, equity, and inclusion, and how does it foster an inclusive work environment? ASSUMPTION: The ideal candidate will be proactive in asking questions that demonstrate their interest in the role and the company, while also addressing any concerns or uncertainties they may have. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://job-boards.greenhouse.io/netdocuments/jobs/4618482008). 2. Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on demand generation and marketing strategies in the SMB space. 3. Prepare for phone or video screens and interviews by researching NetDocuments and the legal industry, and practicing your responses to behavioral interview questions. 4. Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions. 5. If you are offered the position, consider negotiating your salary and benefits package, taking into account your experience, skills, and the company's compensation structure. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.