📌 Core Information
🔹 Job Title: Lead Digital Designer, Brand Design
🔹 Company: AT&T
🔹 Location: Dallas, Texas
🔹 Job Type: On-site
🔹 Category: Telecommunications
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conceptualizing and producing digital design projects
- Managing project teams and presenting creative work
- Collaborating with various departments to ensure project success
- Building strong relationships across the enterprise
ASSUMPTION: This role requires a high level of creativity, organization, and communication skills to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Conceptualize, plan, and produce digital design projects for various platforms, including web, app, social, and UI/UX
✅ Manage all aspects of assigned projects, including team coordination, creative work, and presenting
✅ Proactively manage up with leadership to provide insight and feedback on project status and work
✅ Communicate effectively verbally and visually, presenting design rationale during internal/external presentations/critiques
✅ Demonstrate effective problem-solving skills while leading multiple projects and teams, maintaining quality of output, and meeting deadlines and budgets
ASSUMPTION: This role requires a strong understanding of digital design principles and the ability to adapt to various project needs and constraints.
🎯 Required Qualifications
Education: BFA/BS (or equivalent experience) in design
Experience: Minimum of 7+ years of related experience in digital design and cited design applications
Required Skills:
- Proficient in Adobe Creative Suite, figma, Microsoft programs, and other relevant software
- Ability to draw or represent design thinking using traditional design tools
- Strategic and aesthetic thinking
- Effective visual, verbal, and written communication skills
- Ability to present ideas to senior leaders with confidence and ease
- Ability to juggle multiple tasks with short-term deadlines and ambiguity
- Balances speed with volume of ideation and quality of output
Preferred Skills:
- In-house corporate experience
ASSUMPTION: Candidates with a strong portfolio showcasing award-winning digital design work for large consumer-facing brands will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $105,600 - $158,400 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for digital designers with 7+ years of experience in the telecommunications industry.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. AT&T is a global leader in communications and technology, providing wireless, broadband, and entertainment services to millions of customers worldwide.
Company Size: 10,001+ employees. AT&T is a large organization with extensive resources and opportunities for career growth.
Founded: AT&T was founded in 1875 and has a rich history of innovation and firsts in the telecommunications industry.
Company Description:
- AT&T is committed to connecting people with their world, delivering human benefits of technology in ways that defy the imaginable.
- The company offers a wide range of products and services, including wireless, broadband, and entertainment solutions.
- AT&T is dedicated to providing an easier, less complicated life for its customers through its network, labs, products, services, and people.
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T's large size and extensive resources provide numerous opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in digital design.
Reporting Structure: The Lead Digital Designer reports directly to the AVP, Head of Brand Design and works closely with the Digital Performance Marketing Organization.
Work Arrangement: On-site, with a minimum of 5 days per week required in the office.
Growth Opportunities:
- Potential to lead and mentor junior designers
- Opportunities to work on high-profile projects and campaigns
- Possibility to advance to a management or leadership role within the brand design team
ASSUMPTION: This role offers numerous opportunities for professional growth and development within the brand design team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US
Geographic Context:
- Dallas, Texas is a major metropolitan area with a diverse population and a thriving job market.
- The office is located in the heart of downtown Dallas, offering easy access to public transportation, restaurants, and cultural attractions.
- Texas has no state income tax, which may be beneficial for some applicants.
Work Schedule: The standard workweek is 40 hours, with a minimum of 5 days per week required in the office.
ASSUMPTION: The on-site work arrangement may be subject to change based on business needs and company policies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the brand design team
- Final interview with the AVP, Head of Brand Design
Key Assessment Areas:
- Portfolio review and presentation
- Design challenges or case studies
- Behavioral and situational interview questions
Application Tips:
- Tailor your resume and cover letter to highlight your digital design experience and skills relevant to this role.
- Prepare a strong portfolio showcasing your best digital design work for large consumer-facing brands.
- Research AT&T's brand and values to demonstrate your cultural fit during the interview process.
ATS Keywords: Digital Design, Brand Design, Adobe Creative Suite, Figma, Microsoft Programs, UI/UX, Omni-channel Applications, Team Collaboration, Presentation Skills
ASSUMPTION: AT&T's application process may vary depending on the specific role and business needs.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Figma
- Microsoft Programs
- Traditional design tools (e.g., sketching, drawing)
ASSUMPTION: The required tools and technologies may evolve over time as the digital design landscape changes.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Simplicity
- Inspiration
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality, innovative solutions
Self-Assessment Questions:
- Do you have a strong portfolio showcasing award-winning digital design work for large consumer-facing brands?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects simultaneously?
- Do you possess excellent communication skills and the ability to present ideas to senior leaders with confidence and ease?
ASSUMPTION: AT&T's brand design team values candidates who are passionate about their work, committed to delivering high-quality solutions, and eager to collaborate with and learn from their colleagues.
⚠️ Potential Challenges
- Managing multiple projects and teams with short-term deadlines and ambiguity
- Balancing speed with volume of ideation and quality of output
- Adapting to various project needs and constraints within the digital design realm
- Working in a large organization with extensive resources and opportunities for career growth
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on digital design for a large telecommunications brand.
- Similar roles in other industries may have different project scopes, team structures, and brand guidelines.
- Career paths for digital designers may vary depending on the specific industry and organization.
ASSUMPTION: Candidates should research similar roles in the telecommunications industry to better understand the unique aspects of this position.
📝 Sample Projects
- Redesigning the AT&T website for improved user experience and mobile responsiveness
- Developing a comprehensive digital design system for AT&T's brand guidelines
- Creating a series of social media graphics and animations to promote AT&T's products and services
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of projects a Lead Digital Designer, Brand Design might work on at AT&T.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand design team?
- How does the brand design team collaborate with other departments, such as marketing and product management?
- What are the most challenging aspects of working on digital design projects for a large telecommunications brand?
- How does AT&T support the professional growth and development of its digital designers?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the organization, as well as their understanding of the digital design landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital design experience and skills relevant to this role.
- Prepare a strong portfolio showcasing your best digital design work for large consumer-facing brands.
- Research AT&T's brand and values to demonstrate your cultural fit during the interview process.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
