π Core Information
πΉ Job Title: Lead Digital Marketing Analyst (Socials)
πΉ Company: Skyrocket Studios
πΉ Location: Mandaluyong City, Mandaluyong, Philippines
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 26, 2025
πΉ Experience Level: Mid-level (5-10 years)
πΉ Remote Status: Remote (Telecommute)
π Job Overview
Key aspects of this role include:
- Developing and executing full-funnel social media marketing strategies tailored to clients' objectives.
- Leading and enabling team members, including coaching, mentoring, and training in social media marketing.
- Conducting market research specifically related to social media trends and audience behavior.
- Providing expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients.
- Staying informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills, with a focus on data-driven decision-making in social media marketing. Leadership experience or a willingness to lead and enable team members in social media marketing practices is essential.
π Key Responsibilities
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Develop and execute comprehensive social media strategies for clients, ensuring alignment with their objectives.
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Lead and mentor team members, fostering a collaborative and growth-oriented team culture.
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Conduct market research specifically related to social media trends and audience behavior.
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Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients.
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Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
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Manage and present comprehensive reports using analytics platforms like Google Data Studio.
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Collaborate with cross-functional teams to align campaign strategies and execution.
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Conduct AB testing and optimize social media ad campaigns to enhance performance.
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Manage and onboard new team members to the Social Media team, as well as onboarding and mentoring team on various Social Media engagements.
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Represent the Social Media team to external parties such as clients and agency partners.
ASSUMPTION: This role requires a proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution. Excellent verbal and written communication skills are essential for presenting social media strategies and insights both to internal teams and external parties.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5-10 years of experience in digital marketing, with at least 3 years in social media marketing.
Required Skills:
- Proven expertise in social media strategy and execution, including organic and paid strategies.
- Strong analytical mindset with a focus on data-driven decision-making.
- Excellent verbal and written communication skills, especially in presenting social media strategies and insights.
- Proficient in Google Suite products, particularly Google Sheets.
- Demonstrates responsibility, initiative, and a continuous growth mindset in the field of social media marketing.
- Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.
Preferred Skills:
- Familiarity with Google Analytics and other analytics platforms.
- Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.
- Knowledge of HTML, CSS, and JavaScript.
ASSUMPTION: Candidates should possess strong interpersonal and public relations skills, essential for effective client communication and collaboration. Leadership experience or a willingness to lead and enable team members in social media marketing practices is highly desirable.
π° Compensation & Benefits
Salary Range: PHP 80,000 - 120,000 per month (industry standard for mid-level digital marketing roles in the Philippines)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Retirement plan
- Performance bonuses
- Employee discounts
Working Hours: Full-time (40 hours per week) with flexible hours and remote work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level digital marketing roles in the Philippines. Actual compensation may vary based on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Broadcast Media Production and Distribution
Company Size: Small (11-50 employees)
Founded: 2022
Company Description:
- Skyrocket Studios is a full-service creative agency specializing in broadcast media production and distribution.
- The company offers a range of services, including content creation, production, post-production, and distribution for various media platforms.
- Skyrocket Studios is committed to delivering high-quality, innovative, and engaging content to its clients.
Company Specialties:
- Broadcast Media Production
- Content Creation
- Post-Production
- Distribution
Company Website: skyrocketstudios.co
ASSUMPTION: Skyrocket Studios is a growing agency with a focus on innovation and creativity in the broadcast media industry. As a small company, it offers a dynamic and collaborative work environment with opportunities for growth and development.
π Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Digital Marketing or a similar position.
Work Arrangement: Remote (Telecommute) with flexible hours and the option to work on-site when needed.
Growth Opportunities:
- As the company grows, there may be opportunities to take on more responsibilities or move into a management role.
- With experience, the candidate may have the opportunity to lead larger projects or teams.
- The role offers the chance to work with various clients and industries, providing diverse learning experiences.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing agency, with potential for career advancement as the company expands.
π Location & Work Environment
Office Type: Remote-first with an option to work on-site when needed
Office Location(s): Mandaluyong City, Mandaluyong, Philippines
Geographic Context:
- Mandaluyong City is located in the heart of Metro Manila, providing easy access to various amenities and entertainment options.
- The city is known for its vibrant nightlife, shopping centers, and dining scene.
- Mandaluyong is also home to several multinational corporations and businesses, offering ample job opportunities.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work arrangements
ASSUMPTION: The remote-first work environment at Skyrocket Studios offers employees the flexibility to balance work and personal life, while still having the option to collaborate in person when needed.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth technical interview
- Final round interview with the hiring manager or a panel of interviewers
- Background check and offer
Key Assessment Areas:
- Technical skills in social media marketing and analytics
- Communication and presentation skills
- Leadership and team management skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your social media strategies and campaigns to discuss during the interview.
- Familiarize yourself with Skyrocket Studios' services and clients to demonstrate your understanding of the company and industry.
- Practice your presentation skills and be ready to discuss your approach to social media marketing and analytics.
ATS Keywords: Social Media Strategy, Data Analysis, Team Leadership, Client Communication, Campaign Optimization, Market Research, AB Testing, Reporting, Digital Marketing, Collaboration, Presentation Skills, Process Improvement, Mentoring, Trend Analysis, Conflict Resolution, Customer Experience
ASSUMPTION: The interview process at Skyrocket Studios is designed to assess the candidate's technical skills, communication abilities, and cultural fit. Applicants should be prepared to discuss their experience and approach to social media marketing and analytics in detail.
π οΈ Tools & Technologies
- Social media platforms (Meta, TikTok, LinkedIn, etc.)
- Analytics tools (Google Analytics, Google Data Studio, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Google Suite (Google Sheets, Google Docs, Google Slides, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in social media marketing and digital marketing roles. Candidates should be familiar with these tools and be prepared to discuss their proficiency during the interview.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Creativity
- Integrity
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and focused on continuous improvement
- Entrepreneurial and proactive
Self-Assessment Questions:
- How do your personal values align with Skyrocket Studios' company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach presenting complex data or insights in a clear and engaging manner?
ASSUMPTION: Skyrocket Studios values candidates who are innovative, collaborative, and results-driven. Applicants should be prepared to discuss their alignment with the company's values and provide examples of their work style and cultural fit.
β οΈ Potential Challenges
- Managing multiple social media campaigns simultaneously, requiring strong organizational skills and time management.
- Keeping up with the latest trends and algorithm changes in the ever-evolving social media landscape, demanding continuous learning and adaptation.
- Balancing client needs and expectations with internal team dynamics, requiring strong communication and leadership skills.
- Working remotely with a distributed team, presenting unique challenges in collaboration and communication.
ASSUMPTION: The role of Lead Digital Marketing Analyst at Skyrocket Studios presents several challenges, but also offers opportunities for growth and development in a dynamic and innovative work environment.
π Similar Roles Comparison
- This role differs from other digital marketing roles in its focus on social media strategy and execution, as well as leadership and team management responsibilities.
- Compared to other marketing roles, this position requires a stronger emphasis on data analysis and optimization, as well as a deep understanding of social media platforms and trends.
- Career paths for this role may include progression to senior marketing roles, management positions, or specialized social media marketing roles within larger organizations.
ASSUMPTION: Applicants should be aware of the unique aspects of this role and how it differs from other marketing positions. Understanding these differences can help candidates tailor their application and interview responses to better highlight their relevant skills and experiences.
π Sample Projects
- Developing and executing a full-funnel social media marketing strategy for a client in the e-commerce industry, resulting in a 30% increase in online sales.
- Conducting market research on emerging social media trends and audience behavior, leading to the creation of targeted campaigns that improved engagement by 40%.
- Optimizing a social media ad campaign for a non-profit organization, increasing donations by 25% through strategic AB testing and refinement.
ASSUMPTION: The sample projects listed demonstrate the candidate's ability to develop and execute effective social media strategies, conduct market research, and optimize campaigns for improved performance. Applicants should be prepared to discuss their approach to these projects and the results they achieved.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Media team?
- How does Skyrocket Studios support the professional development of its employees?
- What are the most significant challenges facing the Social Media team currently, and how can this role help address them?
- How does Skyrocket Studios approach collaboration and communication with remote team members?
- Can you provide an example of a successful social media campaign that Skyrocket Studios has executed, and what made it successful?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and the company, as well as their ability to think critically about the position and its requirements.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your social media strategies and campaigns to discuss during the interview.
- Familiarize yourself with Skyrocket Studios' services and clients to demonstrate your understanding of the company and industry.
- Practice your presentation skills and be ready to discuss your approach to social media marketing and analytics.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.