📌 Core Information
🔹 Job Title: Lead Director, Brand Strategy and Growth
🔹 Company: CVS Health
🔹 Location: Wellesley, Massachusetts
🔹 Job Type: Full-Time, On-site
🔹 Category: Brand Management, Strategy
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with up to 25% travel)
🚀 Job Overview
Key aspects of this role include:
- Operationalizing CVS Health's brand strategy across business units
- Developing and optimizing the CVS Health value proposition and brand personality
- Project managing cross-functional teams to bring brand strategy to life
- Leading the development of a multi-year brand growth roadmap
- Partnering and inspiring cross-functional teams to drive brand consistency and growth
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and project management skills to successfully operationalize CVS Health's brand strategy and drive business growth.
📋 Key Responsibilities
✅ Lead the development and ongoing optimization of how CVS Health's brand is brought to life within each business unit
✅ Rollout and continuously optimize the CVS Health value proposition, brand personality, and values across business units
✅ Project manage cross-functional and business unit teams to bring brand strategy to life
✅ Lead the development of a brand growth roadmap and priorities in partnership with business units
✅ Identify and inspire business unit champions to carry the core brand personality and behaviors consistently across all CVS Health business units
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and project coordination to ensure brand consistency and growth across CVS Health's diverse business units.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or related field (4 years’ experience and High School Diploma/GED required). MBA preferred.
Experience: 8+ years of general strategy, brand management, or marketing strategy experience with a strong understanding of consumer and B2B audiences. 6+ years of cross-functional leadership experience. 10 years of overall related work experience.
Required Skills:
- Proficient in problem-solving and structuring to create clear recommendations for senior and executive leadership
- Comfort with analytics, financial metrics/ratios, and primary research to build business cases and drive action
- Curiosity to ask the right questions and derive business implications
- Proven track record of working collaboratively with internal and external business partners to deliver ROI-positive results
- Excellent communication skills, both written and oral, across a diverse audience base
- Creative problem solver who can incorporate new learnings and act decisively
- Deep appreciation of end-to-end consumer experience
- Proven ability to inspire, collaborate with, and influence business partners
- Proven track record of growing and developing a high-performing team
Preferred Skills:
- Experience working in a highly matrixed organization
- Must be comfortable operating with ambiguity
- Self-motivated, high-capacity individual who can win in a demanding, performance-driven environment
ASSUMPTION: Given the role's focus on brand strategy and growth, candidates should have a strong background in brand management, marketing strategy, or related fields, with a proven track record of driving business growth through strategic initiatives.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $231,540.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation programs
- Weight management programs
- Confidential counseling
- Financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Working Hours: Full-time, typically 40 hours per week, with up to 25% travel required to retail stores and other business units.
ASSUMPTION: The salary range provided is based on the job grade within which this position falls. The actual base salary offer will depend on various factors, including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the health care and retail pharmacy industries, with a focus on providing accessible, affordable, and high-quality health care services and products to consumers.
Company Size: CVS Health is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: CVS Health was founded in 1963 and has since grown to become one of the largest and most respected health care companies in the United States.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health's extensive network and resources provide candidates with numerous opportunities to grow both personally and professionally within the organization.
📊 Role Analysis
Career Level: This role is at the director level, requiring a high degree of strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Lead Director, Brand Strategy and Growth, will report directly to the Senior Vice President, Enterprise Brand Strategy and will work closely with various business units and cross-functional teams.
Work Arrangement: This role is on-site, with up to 25% travel required to retail stores and other business units to deeply understand how the customer will experience the strategies developed.
Growth Opportunities:
- As a director-level role, this position offers opportunities for career advancement within CVS Health's brand strategy and growth teams or other related departments
- Candidates can also explore growth opportunities within CVS Health's extensive network of business units and functions
- CVS Health's commitment to employee development and training provides numerous opportunities for professional growth and skill-building
ASSUMPTION: Given CVS Health's size and diversity, candidates in this role have ample opportunities to grow both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: CVS Health's office environment is professional and collaborative, with a focus on fostering innovation and continuous improvement.
Office Location(s): Wellesley, Massachusetts
Geographic Context:
- Wellesley is a suburban town located approximately 12 miles west of Boston, providing easy access to the city's cultural, entertainment, and professional opportunities
- The area offers a mix of urban and suburban living, with a variety of housing options, excellent schools, and a strong sense of community
- Wellesley is home to numerous parks, recreational facilities, and a vibrant downtown area with shops, restaurants, and cafes
Work Schedule: Full-time, typically 40 hours per week, with up to 25% travel required.
ASSUMPTION: CVS Health's Wellesley office provides a professional and collaborative work environment, with easy access to the cultural and recreational opportunities of the greater Boston area.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Project management and organizational skills
- Brand management and marketing strategy expertise
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, marketing strategy, and cross-functional leadership experience
- Be prepared to discuss your experience with brand strategy development, implementation, and optimization
- Demonstrate your ability to work collaboratively with cross-functional teams and influence stakeholders
- Showcase your problem-solving skills and ability to derive business implications from data and primary research
ATS Keywords: Brand Strategy, Brand Management, Marketing Strategy, Cross-Functional Leadership, Project Management, Stakeholder Management, Data-Driven Decision Making, Consumer-Centric, Business Growth
ASSUMPTION: CVS Health's interview process is designed to assess candidates' strategic thinking, cross-functional collaboration, and project management skills, as well as their ability to develop and implement effective brand strategies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data visualization tools (e.g., Tableau, Power BI)
- Brand management and tracking tools (e.g., Brand24, YouGov BrandIndex)
ASSUMPTION: Candidates should be comfortable using Microsoft Office Suite and project management tools, as well as brand management and tracking tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Collaboration
- Innovation
- Performance
- Integrity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you ensure that your brand strategy remains customer-centric and relevant in a rapidly changing market?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to implement a brand strategy?
- How do you approach continuous learning and improvement in your work, and how have you applied this to brand strategy development in the past?
ASSUMPTION: CVS Health values candidates who are customer-centric, collaborative, innovative, and committed to continuous learning and improvement, with a strong focus on driving results and achieving excellence.
⚠️ Potential Challenges
- Navigating a large, matrixed organization with multiple business units and stakeholders
- Balancing the need for brand consistency with the unique requirements and priorities of each business unit
- Managing the tension between short-term business unit needs and long-term brand growth objectives
- Operating effectively in a fast-paced, dynamic, and sometimes ambiguous environment
ASSUMPTION: Candidates should be comfortable operating in a complex, matrixed organization and be able to balance short-term business unit needs with long-term brand growth objectives.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position places a greater emphasis on cross-functional collaboration, stakeholder management, and project management
- In the health care and retail pharmacy industries, CVS Health's size and scope provide unique opportunities for brand strategy development and implementation
- Career paths in brand management at CVS Health may vary depending on the specific business unit or function, offering candidates a range of growth opportunities
ASSUMPTION: Candidates should consider the unique aspects of this role within CVS Health's organization and the health care and retail pharmacy industries when evaluating their fit and career growth prospects.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a new business unit or product line
- Conducting customer research and analysis to inform brand positioning and messaging
- Leading a cross-functional team to rebrand an existing business unit or product line to better align with CVS Health's overall brand strategy
ASSUMPTION: Candidates should be prepared to discuss their experience with brand strategy development, implementation, and optimization, as well as their ability to work collaboratively with cross-functional teams to achieve business growth.
❓ Key Questions to Ask During Interview
- How does this role fit into CVS Health's overall brand strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does CVS Health support the professional development and growth of its brand management and marketing strategy teams?
- What are the most significant challenges facing the brand strategy and growth teams, and how can this role help address them?
- How does CVS Health measure the success of its brand strategy and growth initiatives?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of CVS Health's brand strategy and growth plans, as well as the specific challenges and opportunities facing the brand management and marketing strategy teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, marketing strategy, and cross-functional leadership experience
- Prepare examples of your experience with brand strategy development, implementation, and optimization
- Be ready to discuss your ability to work collaboratively with cross-functional teams and influence stakeholders
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
