📌 Core Information
🔹 Job Title: Lead Enterprise Product Marketing Manager
🔹 Company: Synthesia
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Hybrid (2 office days per week)
🔹 Category: Software Development
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing for the Enterprise segment
- Owning positioning, messaging, and GTM strategy
- Collaborating closely with customer marketing, sales enablement, and senior leadership
- Working in a high-functioning pod focused on velocity and sharp execution
ASSUMPTION: This role requires a strong background in B2B enterprise SaaS and experience in multi-product companies to succeed.
📋 Key Responsibilities
✅ Lead Product Marketing for the Enterprise segment, owning positioning, messaging, and GTM strategy
✅ Collaborate closely with customer marketing, sales enablement, and senior leadership
✅ Work in a high-functioning pod focused on velocity and sharp execution
✅ Develop value propositions, customer personas, and competitive analysis
✅ Support sales enablement with tools and content to drive revenue growth
ASSUMPTION: The role may require occasional travel to meet with customers and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B enterprise SaaS, with a focus on product marketing
Required Skills:
- Proven track record in B2B enterprise SaaS product marketing
- Excellent communication and presentation skills
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
- Familiarity with sales enablement tools and processes
Preferred Skills:
- Experience with AI or video technologies
- Fluency in additional languages
ASSUMPTION: A Master's degree in a related field or relevant certifications may be beneficial but are not required.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Lead Product Marketing Manager role in London)
Benefits:
- Hybrid, flexible approach to work
- Competitive salary + stock options
- 25 days of annual leave + public holidays
- Private healthcare through AXA
- Pension contribution (Synthesia contributes 3%, employee contributes 5%)
- Cycle to work scheme
- Paid parental leave
- Generous recruitment referral scheme
- Equipment needed for success
Working Hours: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI video communications
Company Size: 201-500 employees (According to LinkedIn)
Founded: 2017
Company Description:
- Synthesia is the #1 rated AI video communications platform
- Thousands of companies use it to create videos in 140 languages, saving up to 80% of their time and budget
- Trusted by leading brands such as Zoom, Xerox, Teleperformance, Amazon, and more
Company Specialties:
- AI video communications
- Enterprise software
- Multilingual video content creation
Company Website: synthesia.io
ASSUMPTION: Synthesia's focus on AI video communications and enterprise software sets it apart in the market.
📊 Role Analysis
Career Level: Mid to Senior-level role, reporting directly to the SVP Marketing and CRO
Reporting Structure: This role will lead the product marketing efforts for the Enterprise segment and collaborate with customer marketing, sales enablement, and senior leadership
Work Arrangement: Hybrid, with 2 office days per week at the London headquarters
Growth Opportunities:
- Potential to grow into a more senior role within the marketing organization
- Opportunity to work on cutting-edge AI technology and shape the company's go-to-market strategy
- Chance to collaborate with and learn from experienced leaders in the industry
ASSUMPTION: This role offers significant growth potential for the right candidate, given Synthesia's rapid expansion and success in the market.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Oxford Circus, London
Office Location(s): 20 Triton St, Regents Place, London, England, GB
Geographic Context:
- London is a major global hub for technology and innovation
- The office is located in a vibrant, central neighborhood with easy access to public transportation
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM GMT, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team and senior leadership
- Final interview with the SVP Marketing and CRO
Key Assessment Areas:
- Product marketing experience and skills
- Communication and presentation abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past work, such as messaging frameworks, value propositions, or sales enablement tools
- Research Synthesia's products, customers, and market position to demonstrate your understanding of the company and industry
ATS Keywords: Product Marketing, Enterprise SaaS, B2B, Messaging, Sales Enablement, GTM Strategy, Customer Marketing, Collaboration, AI Video Communications
ASSUMPTION: The interview process may include case studies, presentations, or other assessments to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Sales enablement tools (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- AI video communications platform (Synthesia's core product)
ASSUMPTION: The specific tools and technologies used may evolve as the company grows and adapts to market demands.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Results-oriented
- Cross-functional collaboration
- Continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively across multiple teams and functions?
- Do you have a strong customer focus and data-driven approach to decision-making?
ASSUMPTION: Synthesia's culture values innovation, collaboration, and a customer-centric mindset, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- Rapidly evolving market and competitive landscape
- Balancing multiple priorities and shifting product roadmaps
- Occasional travel requirements for customer meetings and industry events
- Managing a high-performing, cross-functional team in a fast-paced environment
ASSUMPTION: These challenges are inherent to a fast-growing, innovative company operating in a dynamic market.
📈 Similar Roles Comparison
- This role is unique in its focus on AI video communications for the enterprise market
- Similar roles may be found in other enterprise software or AI-focused companies
- Career progression may include roles such as Senior Product Marketing Manager, VP of Marketing, or Chief Marketing Officer
ASSUMPTION: While there may be similar roles in other companies, Synthesia's focus on AI video communications sets it apart in the market.
📝 Sample Projects
- Developing a messaging framework for a new enterprise product launch
- Creating sales enablement tools, such as battle cards, case studies, or product demos
- Conducting customer interviews and competitive analysis to inform product positioning and differentiation
ASSUMPTION: These sample projects are representative of the types of initiatives the Lead Enterprise Product Marketing Manager may be responsible for.
❓ Key Questions to Ask During Interview
- How does this role fit into Synthesia's overall go-to-market strategy?
- What are the most significant challenges facing the Enterprise segment, and how can this role address them?
- How does Synthesia support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Synthesia measure the success of its product marketing efforts, and what KPIs will I be responsible for tracking?
ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, expectations, and key performance indicators.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past work, such as messaging frameworks, value propositions, or sales enablement tools
- Research Synthesia's products, customers, and market position to demonstrate your understanding of the company and industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
