📌 Core Information
🔹 Job Title: Lead Enterprise Product Marketing Manager
🔹 Company: Synthesia
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing for the Enterprise segment
- Owning positioning, messaging, and GTM strategy
- Collaborating closely with customer marketing and sales enablement
- Working directly with SVP Marketing and CRO
- Operating in a fast-paced, high-functioning pod focused on velocity and sharp execution
ASSUMPTION: This role requires a high degree of autonomy and comfort with rapid changes. The ideal candidate will be comfortable with shifting product priorities and executing quickly.
📋 Key Responsibilities
✅ Lead Product Marketing for the Enterprise segment, owning positioning, messaging, and GTM strategy
✅ Collaborate closely with customer marketing, sales enablement, SVP Marketing, and CRO
✅ Develop messaging, personas, value propositions, and sales enablement tools
✅ Drive GTM strategy from end to end, ensuring a smooth launch and adoption of new products
✅ Stay up-to-date with customer insights, competitive intel, and product-market fit data
ASSUMPTION: The role may require occasional travel to meet with customers, attend industry events, or collaborate with remote teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B enterprise SaaS, ideally in multi-product companies
Required Skills:
- Proven track record in product marketing, with a strong background in B2B enterprise SaaS
- Excellent writing skills, with the ability to craft clear messaging, compelling narratives, and sharp decks/videos
- Deep understanding of the B2B sales cycle and what it takes to support it
- Experience building sales enablement tools that actually get used
- Comfortable with rapid changes and shifting product priorities
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Experience with AI or video technologies
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $300,000 USD (Based on industry standards for similar roles and experience levels in New York)
Benefits:
- Competitive salary + stock options in a fast-growing Series D startup
- Hybrid working environment or remote-friendly
- 100% Medical, Dental & Vision
- 401k Plan
- Paid parental leave
- 25 days of annual leave + Public holidays + paid sick leave
- Fun culture with regular socials
- Generous referral scheme
- Brand new computer + monitor
Working Hours: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in New York. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI video communications platforms
Company Size: 201-500 employees (Mid-size company, providing ample opportunities for growth and collaboration)
Founded: 2017 (Established company with a proven track record)
Company Description:
- Synthesia is the #1 rated AI video communications platform, trusted by thousands of companies worldwide
- The company specializes in creating videos in 140 languages, saving up to 80% of time and budget for its clients
- Synthesia has raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV, and top founders and operators
Company Specialties:
- AI video communications
- Multilingual video creation
- Enterprise software solutions
Company Website: synthesia.io
ASSUMPTION: Synthesia's focus on AI video communications and multilingual content makes it an attractive option for candidates interested in cutting-edge technology and global markets.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the SVP Marketing and CRO
Reporting Structure: This role will lead the product marketing efforts for the Enterprise segment, collaborating closely with customer marketing, sales enablement, and other internal teams
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunity to work on high-impact projects and drive significant business growth
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: Given Synthesia's rapid growth and success, there may be ample opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with offices in New York, London, Copenhagen, Amsterdam, Munich, and Zurich
Office Location(s): 20 Triton St, Regents Place, London, England, GB; Vesterfælledvej 6, Copenhagen, Capital Region of Denmark 1750, DK; Grote Bickersstraat 74-78, Amsterdam, NL; 111 E 14th St, #102, New York, NY 10003, US; Munich, Munich, DE; Seestrasse 353, Zurich, CH
Geographic Context:
- New York, NY: Vibrant, multicultural city with a thriving tech industry
- Access to international talent pool and diverse customer base
- Opportunity to work in a global company with offices across Europe and North America
Work Schedule: Full-time (40 hours per week), with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional teams
- Final interview with the SVP Marketing and CRO
Key Assessment Areas:
- Product marketing expertise and experience
- Writing and communication skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Demonstrate your understanding of Synthesia's products and market position
- Showcase your ability to craft clear messaging and compelling narratives
- Prepare questions to ask during the interview, focusing on the role, team, and company growth
ATS Keywords: Product Marketing, Enterprise SaaS, B2B, Messaging, Narratives, Sales Enablement, GTM Strategy, Customer Insights, Competitive Intel, AI Video, Collaboration, Communication
ASSUMPTION: Synthesia's use of an Applicant Tracking System (ATS) ensures that relevant keywords in your application will help you stand out to the hiring team.
🛠️ Tools & Technologies
- AI video communications platform
- Customer relationship management (CRM) software
- Marketing automation tools
- Project management software
ASSUMPTION: The specific tools and technologies used by Synthesia may vary, but the role will likely require proficiency in marketing and project management software, as well as the company's AI video communications platform.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Continuous learning
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable with rapid changes and shifting priorities?
- Do you have a strong data-driven mindset and analytical skills?
- Are you an effective communicator, with excellent writing skills?
ASSUMPTION: Synthesia's culture values innovation, customer-centricity, and collaboration. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to rapid changes.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced nature of the company and industry
- Balancing the need for autonomy with effective collaboration and communication
- Adapting to a hybrid work environment and managing remote teams
ASSUMPTION: The role may present challenges related to managing multiple priorities, keeping pace with a fast-growing company, and balancing autonomy with collaboration in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a high degree of autonomy and ownership over the Enterprise segment
- Synthesia's focus on AI video communications sets it apart from other enterprise software companies
- This role provides an opportunity to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers a unique combination of autonomy, ownership, and the opportunity to work on cutting-edge technology in the AI video communications space.
📝 Sample Projects
- Developing messaging and positioning for a new AI video feature targeting enterprise customers
- Creating sales enablement tools, such as battle cards and case studies, to support the sales team
- Conducting market research and competitive analysis to inform product strategy and GTM planning
ASSUMPTION: The specific projects in this role may vary, but they will likely involve developing messaging and positioning, creating sales enablement tools, and conducting market research to support product marketing efforts.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as customer marketing and sales enablement?
- What are the most significant challenges facing the Enterprise segment, and how can this role address them?
- How does Synthesia support the professional development and growth of its employees?
- What is the company's long-term vision for the Enterprise segment, and how does this role contribute to that vision?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company's long-term goals, allowing you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, demonstrating your understanding of Synthesia's products and market position
- Prepare questions to ask during the interview, focusing on the role, team, and company growth
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present a sample project or case study showcasing your product marketing expertise
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
