Lead Generation and Appointment Setter with Phone Sales Experience

📌 Core Information

🔹 Job Title: Lead Generation and Appointment Setter with Phone Sales Experience

🔹 Company: Critical Control

🔹 Location: Remote (Petaluma, California, United States)

🔹 Job Type: Full-Time

🔹 Category: Sales & Business Development

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Prospecting and cold-calling to generate leads and set appointments with decision-makers in the B2B space.
• Building relationships and educating potential customers about our high-ticket services.
• Working in a fast-paced, dynamic environment with a high-accountability culture.
• Contributing to the company's rapid growth and success through consistent appointment setting and sales efforts.

ASSUMPTION: This role requires a high level of self-motivation, resilience, and adaptability to thrive in a fast-growing, ever-changing environment.

📋 Key Responsibilities

✅ Make 100+ outbound calls daily to new clients in the B2B space.

✅ Book 2-3 appointments daily with the proper decision-makers.

✅ Build relationships, create excitement for services, and educate potential customers.

✅ Tenaciously find creative solutions to reach decision-makers.

✅ Efficiently enter accurate and detailed records of client interactions while multitasking.

✅ Be part of an on-call rotation 1-2 weeks per month.

ASSUMPTION: This role requires strong time management, multitasking, and organizational skills to balance appointment setting, client interactions, and record-keeping.

🎯 Required Qualifications

Education: High school diploma or equivalent required. Bachelor's degree in a related field preferred.

Experience: A minimum of 2 years of sales, telesales, telemarketing, or similar roles that required calling experience.

Required Skills:

• Excellent communication skills, both verbal and written.
• Strong technology skills, with proficiency in Google Suite and Hubspot.
• Resilience, self-motivation, grit, and passion for the company's mission.
• Ability to manage multiple priorities within a fast-paced environment.
• Strong judgment skills to make sound business decisions.

Preferred Skills:

• Experience with CRM software.
• Background in B2B sales or a related industry.

ASSUMPTION: Candidates with experience in B2B sales or a related industry may have an advantage in understanding the target market and building rapport with decision-makers.

💰 Compensation & Benefits

Salary Range: $25-$28 per hour, with the opportunity to earn additional commission and bonuses based on appointment sets and further sales with clients. Top performers can make up to $100k+.

Benefits:

• Comprehensive benefits package, including health, dental, vision, and 401k.
• Opportunities for career advancement within a rapidly growing company.
• A chance to make a significant impact on the lives of those affected by disasters.
• A supportive and collaborative team environment.

Working Hours: Full-time, with an on-call rotation of 1-2 weeks per month.

ASSUMPTION: The salary range provided is competitive for the industry and experience level, with additional earning potential through commission and bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: Critical Control is a restoration and remediation company specializing in emergency services for residential and commercial properties. They operate nationwide and have experience handling large-scale disasters such as hurricanes, wildfires, and molds.

Company Size: Critical Control is a small company with 11-50 employees, providing a close-knit, collaborative work environment where individual contributions can significantly impact the company's success.

Founded: The company's founding date is not specified, but they have established themselves as a trusted provider of emergency mitigation services and reconstruction.

Company Description:

• Critical Control helps families and businesses recover after disasters by providing specialized teams and expert services.
• The company has national reach and has worked on some of the biggest disasters across the country.
• They focus on emergency remediation, restoration, and reconstruction, with a commitment to customer satisfaction and quality work.

Company Specialties:

• Restoration and remediation services for fire, water, mold, and emergency losses.
• Wildfire, hurricane, and emergency mitigation services.
• Reconstruction and rebuilding services for residential and commercial properties.

Company Website: http://www.criticalcontrol.co

ASSUMPTION: Critical Control's focus on emergency services and disaster recovery requires employees to be adaptable, resilient, and committed to helping others in challenging situations.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the sales and business development department. It offers opportunities for growth and advancement as the company continues to expand.

Reporting Structure: The appointment setter will report directly to the sales manager or a similar leadership role within the sales department.

Work Arrangement: This is a remote, full-time position with an on-call rotation of 1-2 weeks per month. The role requires a consistent work schedule with the ability to maintain high productivity during peak hours.

Growth Opportunities:

• Proven performers may have the opportunity to advance to sales representative or account executive roles.
• As the company grows, new positions may become available, providing opportunities for internal transfers or promotions.
• Critical Control's focus on employee development and training can help employees build skills and advance their careers.

ASSUMPTION: The company's rapid growth and focus on employee development create opportunities for career advancement and professional growth.

🌍 Location & Work Environment

Office Type: Remote (Telecommute)

Office Location(s): Petaluma, California

Geographic Context:

• Petaluma is a city in Sonoma County, California, with a population of approximately 60,000 people.
• The city is located about 40 miles north of San Francisco and offers a mix of urban and rural living.
• Petaluma has a Mediterranean climate, with mild, wet winters and warm, dry summers.

Work Schedule: Full-time, with an on-call rotation of 1-2 weeks per month. The role requires consistent availability during peak business hours.

ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to maintain productivity and collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit.
• Role-play scenarios or mock sales calls to evaluate sales skills and techniques.
• Final interview with the sales manager or a panel of decision-makers to discuss the role and answer any questions.

Key Assessment Areas:

• Communication skills and ability to build rapport with potential clients.
• Sales skills and techniques, including objection handling and closing strategies.
• Resilience and adaptability in a fast-paced, dynamic environment.
• Technical proficiency with CRM software, Google Suite, and Hubspot.

Application Tips:

• Tailor your resume and cover letter to highlight relevant sales experience, communication skills, and any industry-specific knowledge.
• Prepare for role-play scenarios or mock sales calls by practicing common objections and responses.
• Research the company and industry to demonstrate your understanding of the role and commitment to the company's mission.

ATS Keywords: Lead Generation, Appointment Setting, Phone Sales, B2B Sales, Communication Skills, Google Suite, Hubspot, Resilience, Self-Motivation, Grit, Customer Service

ASSUMPTION: The interview process may vary depending on the company's current hiring needs and the number of applicants for the position.

🛠️ Tools & Technologies

• Google Suite (Gmail, Google Docs, Google Sheets, Google Drive)
• Hubspot (CRM, sales, and marketing software)
• Phone and computer with internet access for remote work

ASSUMPTION: The company may provide training and resources to help employees develop proficiency with the required tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused: Prioritizing customer satisfaction and quality work.
• Accountability: Holding oneself and others responsible for results and continuous improvement.
• Teamwork: Collaborating and supporting one another to achieve common goals.
• Adaptability: Embracing change and finding creative solutions to challenges.

Work Style:

• High-energy and fast-paced, with a focus on consistent productivity and results.
• Collaborative and supportive, with a team-oriented approach to problem-solving.
• Adaptable and resilient, with a willingness to learn and grow in a dynamic environment.

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-accountability environment, and are you comfortable working independently and managing your time effectively?
• Are you passionate about helping others and committed to providing excellent customer service?
• Do you have strong communication skills and the ability to build rapport with potential clients, even in challenging situations?

ASSUMPTION: Critical Control's culture values employees who are self-motivated, resilient, and committed to helping others in challenging situations.

⚠️ Potential Challenges

• The role requires a high level of self-motivation and time management skills to maintain productivity and meet daily appointment targets.
• The fast-paced, dynamic environment can be challenging, with frequent changes and high expectations for performance.
• Working remotely may require additional effort to maintain communication and collaboration with the team.
• The on-call rotation may disrupt personal schedules and require flexibility in availability.

ASSUMPTION: These challenges can be overcome by individuals who are self-motivated, resilient, and committed to their personal and professional growth.

📈 Similar Roles Comparison

• Compared to other appointment setter roles, this position offers a higher earning potential through commission and bonuses, as well as opportunities for career advancement within a rapidly growing company.
• Critical Control's focus on emergency services and disaster recovery sets it apart from other companies in the restoration and remediation industry.
• As an entry-level to mid-level position, this role offers opportunities for growth and development within the sales and business development department.

ASSUMPTION: The specific responsibilities, required qualifications, and growth opportunities for this role may vary depending on the company's current needs and the individual's skills and experience.

📝 Sample Projects

• Develop and implement a targeted cold-calling campaign to generate leads in a specific industry or geographic region.
• Create and deliver a presentation on the company's services and value proposition to potential clients at a trade show or industry event.
• Analyze sales data and trends to identify opportunities for improvement and optimization in the appointment setting process.

ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with the role and may not be an exhaustive list of potential projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the sales department, and how can this role contribute to addressing them?
• How does the company measure success for this role, and what are the expectations for performance and productivity?
• What opportunities exist for career advancement within the sales and business development department, and how can this role contribute to achieving those goals?

ASSUMPTION: These questions are intended to provide insight into the role's expectations, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight relevant sales experience, communication skills, and any industry-specific knowledge.
• Prepare for role-play scenarios or mock sales calls by practicing common objections and responses.
• Research the company and industry to demonstrate your understanding of the role and commitment to the company's mission.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.